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Marketing & Brand Communication Specialist with solid experience in brand management, digital marketing, and multi-channel communication across international environments. Strong background in launching products and brands, coordinating cross-functional teams, and ensuring consistent brand positioning across digital and physical touchpoints. Detail-oriented, structured, and highly execution-focused, with a strong ability to translate strategy into clear, impactful communication.…Marketing & Brand Communication Specialist with solid experience in brand management, digital marketing, and multi-channel communication across international environments. Strong background in launching products and brands, coordinating cross-functional teams, and ensuring consistent brand positioning across digital and physical touchpoints. Detail-oriented, structured, and highly execution-focused, with a strong ability to translate strategy into clear, impactful communication.

Carolina Forni Antunes

Brand Strategist, Marketing Strategist, Content Strategist, +3

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Marketing & Brand Communication Specialist with solid experience in brand management, digital marketing, and multi-channel communication across international environments. Strong background in launching products and brands, coordinating cross-functional teams, and ensuring consistent brand positioning across digital and physical touchpoints. Detail-oriented, structured, and highly execution-focused, with a strong ability to translate strategy into clear, impactful communication.…Marketing & Brand Communication Specialist with solid experience in brand management, digital marketing, and multi-channel communication across international environments. Strong background in launching products and brands, coordinating cross-functional teams, and ensuring consistent brand positioning across digital and physical touchpoints. Detail-oriented, structured, and highly execution-focused, with a strong ability to translate strategy into clear, impactful communication.

Available to hire

Marketing & Brand Communication Specialist with solid experience in brand management, digital marketing, and multi-channel communication across international environments. Strong background in launching products and brands, coordinating cross-functional teams, and ensuring consistent brand positioning across digital and physical touchpoints. Detail-oriented, structured, and highly execution-focused, with a strong ability to translate strategy into clear, impactful communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Marketing Analyst | Affiliate & Partner Marketing at Warner Bros. Discovery

June 1, 2021 - September 30, 2023

Brand and communication management for private label brands across digital channels and physical retail. Led go-to-market initiatives, brand positioning, and launch plans for new products and ranges. Reviewed and approved brand assets including packaging, labels, in-store signage, product sheets, banners, and social media materials. Worked cross-functionally with e-commerce, purchasing, design, operations, and branding teams. Ensured brand consistency, timeline alignment, and on-time delivery across omnichannel touchpoints. Supported omnichannel strategy execution, budget tracking, and process improvements for in-store visibility.

Brand & Digital Marketing Consultant at Self-Employed | Remote

December 1, 2025 - Present

Providing brand management, digital marketing strategy, and social media management for independent brands and businesses across different sectors. Leading brand positioning and digital presence for clients in fine jewelry, hospitality (cafés and restaurants), and lifestyle brands. Defining brand foundations including tone of voice, messaging, visual direction, and brand guidelines. Developing and managing social media strategies (Instagram-focused), content planning, and community positioning. Supporting clients with digital communication strategy, brand consistency, and growth-oriented content. Acting as a strategic marketing partner, translating brand values into clear, cohesive digital communication.

Senior Marketing Analyst | Affiliate & Partner Marketing at Warner Bros. Discovery

June 1, 2021 - October 1, 2024

Led partner-led affiliate and co-branded marketing campaigns with selected streaming (HBO Max) and telecom partners. Acted as brand guardian across all partner communications, ensuring compliance with global brand and franchise guidelines. Translated Warner Bros. Discovery brand identity into partner campaigns across digital and offline media. Reviewed and approved co-branded assets (creative, messaging, tone of voice) to maintain brand consistency. Managed briefs, timelines, budget tracking, and performance reporting in collaboration with finance teams. Coordinated agencies and internal stakeholders to ensure on-brand, on-time campaign delivery.

Marketing Intern | Pay TV & Partner Marketing at Globo (TV)

April 1, 2019 - May 1, 2021

Supported partner-led marketing initiatives for Pay TV content and distribution partners. Assisted in campaign planning, briefings, presentations, and performance reporting. Supported execution of co-branded marketing campaigns across multiple channels. Coordinated with agencies and suppliers to track timelines and deliverables. Supported internal processes related to campaign organization and partner communication.