Carolina Forni Antunes

Providing brand management, digital marketing strategy, and social media management for independent brands and businesses across different sectors. Leading brand positioning and digital presence for clients in fine jewelry, hospitality (cafés and restaurants), and lifestyle brands. Defining brand foundations including tone of voice, messaging, visual direction, and brand guidelines. Developing and managing social media strategies (Instagram-focused), content planning, and community positioning. Supporting clients with digital communication strategy, brand consistency, and growth-oriented content. Acting as a strategic marketing partner, translating brand values into clear, cohesive digital communication.

Led partner-led affiliate and co-branded marketing campaigns with selected streaming (HBO Max) and telecom partners. Acted as brand guardian across all partner communications, ensuring compliance with global brand and franchise guidelines. Translated Warner Bros. Discovery brand identity into partner campaigns across digital and offline media. Reviewed and approved co-branded assets (creative, messaging, tone of voice) to maintain brand consistency. Managed briefs, timelines, budget tracking, and performance reporting in collaboration with finance teams. Coordinated agencies and internal stakeholders to ensure on-brand, on-time campaign delivery.

Brand and communication management for private label brands across digital channels and physical retail. Led go-to-market initiatives, brand positioning, and launch plans for new products and ranges. Reviewed and approved brand assets including packaging, labels, in-store signage, product sheets, banners, and social media materials. Worked cross-functionally with e-commerce, purchasing, design, operations, and branding teams. Ensured brand consistency, timeline alignment, and on-time delivery across omnichannel touchpoints. Supported omnichannel strategy execution, budget tracking, and process improvements for in-store visibility.