I work at the intersection of digital marketing, brand strategy, and human-centered communication. My focus is on building brands that feel clear, credible, and emotionally grounded, not just visible. My expertise spans content strategy, social media, digital campaigns, newsletters, partnerships, and platform positioning, with a strong emphasis on storytelling and long-term brand coherence. I translate complex ideas into clear, accessible messages, and shape content that aligns business goals with real human needs. I’m deeply involved in strategy as well as execution. I plan content calendars, oversee multi-channel campaigns, guide tone of voice, and collaborate closely with designers, videographers, copywriters, and leadership teams to ensure everything feels consistent and intentional. I’m especially experienced in wellness, mental health, and purpose-driven brands, where trust, sensitivity, and clarity matter just as much as performance. At my core, I help brands communicate with integrity. I look beyond trends and short-term metrics, focusing instead on meaningful engagement, thoughtful positioning, and building relationships with audiences over time.

Carol Hamze

I work at the intersection of digital marketing, brand strategy, and human-centered communication. My focus is on building brands that feel clear, credible, and emotionally grounded, not just visible. My expertise spans content strategy, social media, digital campaigns, newsletters, partnerships, and platform positioning, with a strong emphasis on storytelling and long-term brand coherence. I translate complex ideas into clear, accessible messages, and shape content that aligns business goals with real human needs. I’m deeply involved in strategy as well as execution. I plan content calendars, oversee multi-channel campaigns, guide tone of voice, and collaborate closely with designers, videographers, copywriters, and leadership teams to ensure everything feels consistent and intentional. I’m especially experienced in wellness, mental health, and purpose-driven brands, where trust, sensitivity, and clarity matter just as much as performance. At my core, I help brands communicate with integrity. I look beyond trends and short-term metrics, focusing instead on meaningful engagement, thoughtful positioning, and building relationships with audiences over time.

Available to hire

I work at the intersection of digital marketing, brand strategy, and human-centered communication. My focus is on building brands that feel clear, credible, and emotionally grounded, not just visible.

My expertise spans content strategy, social media, digital campaigns, newsletters, partnerships, and platform positioning, with a strong emphasis on storytelling and long-term brand coherence. I translate complex ideas into clear, accessible messages, and shape content that aligns business goals with real human needs.

I’m deeply involved in strategy as well as execution. I plan content calendars, oversee multi-channel campaigns, guide tone of voice, and collaborate closely with designers, videographers, copywriters, and leadership teams to ensure everything feels consistent and intentional. I’m especially experienced in wellness, mental health, and purpose-driven brands, where trust, sensitivity, and clarity matter just as much as performance.

At my core, I help brands communicate with integrity. I look beyond trends and short-term metrics, focusing instead on meaningful engagement, thoughtful positioning, and building relationships with audiences over time.

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Language

English
Fluent
Arabic
Fluent
French
Intermediate

Work Experience

Marketing Executive at HK Agency
April 20, 2022 - December 20, 2023
Led development and execution of digital and offline marketing strategies; strengthened brand visibility; managed social media presence; built channel partnerships; coordinated end-to-end event logistics; supported diplomats and public figures; fostered trust and collaboration; mentored teams.
Marketing Specialist at Siyah Invest International
February 1, 2021 - March 1, 2022
Specialized in marketing strategies; tailored messaging to resonate with target audiences; managed end-to-end campaigns; aligned communications across digital and offline channels; supported brand positioning.
Marketing Specialist at Terra Net Internet Provider
February 1, 2021 - March 1, 2022
Drove market outreach; developed messaging; executed campaigns; built engagement with customers; reinforced core values; contributed to corporate reputation.
Digital Marketing & Innovation Management at M1
September 1, 2020 - July 1, 2021
Led digital marketing campaigns; implemented innovative strategies; aligned with brand identity; supported cross-channel communications.
International Brand Strategy & Marketing at M2
September 1, 2021 - February 1, 2023
Supported and promoted the brand’s vision and key messages; ensured consistency across digital and offline channels; strengthened brand presence.
Strategic Relations & Channel Management at The Balance
January 1, 2024 - Present
Developed and executed strategic communications plans; positioned the brand as a trusted leader in wellness and rehabilitation; analyzed performance data; optimized campaigns; aligned with organizational goals.

Education

Bachelor at Lebanese University
September 1, 2016 - July 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education