Carol Hamze

Available to hire

I work at the intersection of digital marketing, brand strategy, and human-centered communication. My focus is on building brands that feel clear, credible, and emotionally grounded, not just visible.

About

I work at the intersection of digital marketing, brand strategy, and human-centered communication. My focus is on building brands that feel clear, credible, and emotionally grounded, not just visible.

My expertise spans content strategy, social media, digital campaigns, newsletters, partnerships, and platform positioning, with a strong emphasis on storytelling and long-term brand coherence. I translate complex ideas into clear, accessible messages, and shape content that aligns business goals with real human needs.

I’m deeply involved in strategy as well as execution. I plan content calendars, oversee multi-channel campaigns, guide tone of voice, and collaborate closely with designers, videographers, copywriters, and leadership teams to ensure everything feels consistent and intentional. I’m especially experienced in wellness, mental health, and purpose-driven brands, where trust, sensitivity, and clarity matter just as much as performance.

At my core, I help brands communicate with integrity. I look beyond trends and short-term metrics, focusing instead on meaningful engagement, thoughtful positioning, and building relationships with audiences over time.

  • 6 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ArabicFluent
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Education

Work experience· 6 roles

Strategic Relations & Channel Management · The BalanceJan 2024 – Present · 2 yrs 11 mos

Developed and executed strategic communications plans; positioned the brand as a trusted leader in wellness and rehabilitation; analyzed performance data; optimized campaigns; aligned with organizational goals.

Marketing Executive · HK AgencyApr 2022 – Dec 2023 · 1 yr 9 mos

Led development and execution of digital and offline marketing strategies; strengthened brand visibility; managed social media presence; built channel partnerships; coordinated end-to-end event logistics; supported diplomats and public figures; fostered trust and collaboration; mentored teams.

International Brand Strategy & Marketing · M2Sep 2021 – Feb 2023 · 1 yr 6 mos

Supported and promoted the brand’s vision and key messages; ensured consistency across digital and offline channels; strengthened brand presence.

Marketing Specialist · Terra Net Internet ProviderFeb 2021 – Mar 2022 · 1 yr 2 mos
Marketing Specialist · Siyah Invest InternationalFeb 2021 – Mar 2022 · 1 yr 2 mos
Digital Marketing & Innovation Management · M1Sep 2020 – Jul 2021 · 11 mos

Education

Bachelor · Lebanese University2016 – 2019

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