I'm a UX/UI designer with experience in B2B SaaS and e-commerce products, working across internal tools and customer platforms. I design across web, mobile, and app touchpoints, aligning solutions with business goals and optimizing conversion and usability. I'm passionate about collaborating with CROs on A/B test variants and contributing to design system evolution through component standardization and reuse, improving consistency and scalability across experiences.

Carolina Valadão

I'm a UX/UI designer with experience in B2B SaaS and e-commerce products, working across internal tools and customer platforms. I design across web, mobile, and app touchpoints, aligning solutions with business goals and optimizing conversion and usability. I'm passionate about collaborating with CROs on A/B test variants and contributing to design system evolution through component standardization and reuse, improving consistency and scalability across experiences.

Available to hire

I’m a UX/UI designer with experience in B2B SaaS and e-commerce products, working across internal tools and customer platforms. I design across web, mobile, and app touchpoints, aligning solutions with business goals and optimizing conversion and usability.

I’m passionate about collaborating with CROs on A/B test variants and contributing to design system evolution through component standardization and reuse, improving consistency and scalability across experiences.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

UX/UI Designer at Parfois
September 1, 2025 - December 1, 2025
Designed multiple features for e-commerce platforms across web, mobile and app, adapting solutions to different user touchpoints and conversion contexts. Led end-to-end design of an internal product management platform, reducing process steps from 3 to 1 and manual effort. Built reusable components and contributed to the evolution of the design system.
Visual & Brand Designer at Freelance
January 1, 2024 - August 1, 2025
Worked with multiple clients across health and wellness sectors (nutritionists, psychologists), delivering branding, visual identity and social media content.
UX/UI Designer at Critical TechWorks
January 1, 2023 - December 1, 2023
Designed a complex internal automotive product configuration system with hierarchical options and multiple variation layers; redesigned a fragmented email-based credit proposal validation process used by internal BMW dealership teams into an in-platform document upload and approval workflow across 3-4 user roles; introduced approval status tracking, reviewer traceability and contextual team communication; validated workflow clarity through user interviews and usability testing; collaborated with product managers and developers in an international team.
Visual & Brand Designer at Impoace (Freelance)
October 1, 2022 - December 1, 2022
Social media contents, ads, photography, video editing, graphic design, merchandising.
Multimedia Designer at Markedigital
March 1, 2022 - September 1, 2022
Social Media contents, ads, photography, video, graphic design, merch and ising.

Education

Bachelor Degree in Multimedia at ESMAD
October 1, 2018 - July 1, 2021

Qualifications

UI Patterns; Form Patterns; Interface Patterns
September 1, 2023 - November 1, 2023
Strategic UX Research; Research Storytelling; Research Ops; Research Metrics
February 1, 2024 - March 1, 2024
Scalable Design Systems; Design Tokens; Governance & Adoption; AI-Driven Design Systems
October 1, 2024 - November 1, 2024
Interaction Design; Accessibility; Inclusive Design; Handoff & Developer Collaboration
February 1, 2025 - May 1, 2025
User Research Methods and Best Practices; UX/UI Design (Intermediate); Design Systems Advanced - Scale Implementation; User Research - Impact and Value Methods; UI Design Patterns for Successful Software
July 1, 2025 - September 1, 2025

Industry Experience

Software & Internet, Retail, Professional Services