I am a fashion and luxury professional specializing in content production, brand storytelling, and digital marketing for international brands. With 3+ years of experience, I excel at developing content strategies, editorial calendars, newsletter programs, and influencer activations that align with chic, feminine brand identities. I understand style-conscious audiences and premium fashion aesthetics, and I enjoy transforming briefs into engaging, premium content across channels. Based in Paris, I collaborate with cross-functional teams to drive growth and elevate brand presence in luxury markets.

Carolina Demuner

I am a fashion and luxury professional specializing in content production, brand storytelling, and digital marketing for international brands. With 3+ years of experience, I excel at developing content strategies, editorial calendars, newsletter programs, and influencer activations that align with chic, feminine brand identities. I understand style-conscious audiences and premium fashion aesthetics, and I enjoy transforming briefs into engaging, premium content across channels. Based in Paris, I collaborate with cross-functional teams to drive growth and elevate brand presence in luxury markets.

Available to hire

I am a fashion and luxury professional specializing in content production, brand storytelling, and digital marketing for international brands. With 3+ years of experience, I excel at developing content strategies, editorial calendars, newsletter programs, and influencer activations that align with chic, feminine brand identities.

I understand style-conscious audiences and premium fashion aesthetics, and I enjoy transforming briefs into engaging, premium content across channels. Based in Paris, I collaborate with cross-functional teams to drive growth and elevate brand presence in luxury markets.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent

Work Experience

Franchise & Retail Wholesale Coordinator at KARL LAGERFELD
January 1, 2023 - December 31, 2025
Managed operations across 10+ international markets: data entry, product flow tracking, and regular reporting to HQ and field teams. Coordinated with internal departments (marketing, ADV, logistics); maintained a consistent content and communications calendar, contributing to a +20% sell-through improvement. Formalized and optimized internal workflows and operational processes each season.
Wholesale Showroom Coordinator at KARL LAGERFELD
January 1, 2022 - December 31, 2023
Produced weekly and monthly newsletters to sales teams — managing a consistent posting schedule and editorial content aligned with product priorities and brand directives; drove +15% team engagement. Maintained a content calendar for collection launches, product updates, and operational communications; tracked and reported retail KPIs (cross-selling, sell-through).
Business Development Manager at MANYCURE BEAUTY & LIFESTYLE APP
January 1, 2020 - December 31, 2021
Developed and executed a 360° digital content strategy for a lifestyle brand: content creation, social media activations, influencer outreach, and audience engagement campaigns — generating measurable brand awareness growth within the first month. Managed visual storytelling and brand identity across digital channels; adapted content based on trends and audience feedback; monitored analytics to optimize performance.
Jr. Account Manager, Digital Sales at SONY MUSIC
January 1, 2017 - December 31, 2020
Coordinated digital content campaigns and activations for international artists (Rosalía, C. Tangana, Manuel Turizo): campaign planning, content valorization, and commercial copywriting.

Education

MSc Luxury & Fashion Management at ESMOD Fashion Business
January 1, 2021 - December 31, 2023
Bachelor's in Marketing at Tec de Monterrey
January 1, 2013 - December 31, 2018
BBA International Business at Montpellier Business School
January 1, 2016 - December 31, 2017

Qualifications

Women@DIOR Mentee — DIOR & UNESCO
January 11, 2030 - July 2, 2026
Community Leader
January 11, 2030 - July 2, 2026

Industry Experience

Retail, Media & Entertainment, Wholesale & Distribution, Consumer Goods, Professional Services