I am an allround designer with a passion for visual storytelling and a knack for turning strategy into human-centered design. I specialize in graphic design, branding, and marketing materials across print and digital platforms. I thrive on collaborating with cross-functional teams to develop impactful designs and align them with strategic goals. I enjoy exploring design that communicates clearly and supports business objectives, delivering engaging experiences for B2B and B2C audiences while maintaining brand consistency across channels.

Carolina Jiménez

I am an allround designer with a passion for visual storytelling and a knack for turning strategy into human-centered design. I specialize in graphic design, branding, and marketing materials across print and digital platforms. I thrive on collaborating with cross-functional teams to develop impactful designs and align them with strategic goals. I enjoy exploring design that communicates clearly and supports business objectives, delivering engaging experiences for B2B and B2C audiences while maintaining brand consistency across channels.

Available to hire

I am an allround designer with a passion for visual storytelling and a knack for turning strategy into human-centered design. I specialize in graphic design, branding, and marketing materials across print and digital platforms. I thrive on collaborating with cross-functional teams to develop impactful designs and align them with strategic goals.

I enjoy exploring design that communicates clearly and supports business objectives, delivering engaging experiences for B2B and B2C audiences while maintaining brand consistency across channels.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced
Dutch
Beginner

Work Experience

Communication & Marketing Designer at VIP Medical Group
March 1, 2025 - July 22, 2025
Led graphic design and branding initiatives, ensuring consistency across print and digital materials. Designed high-impact print collateral such as posters, signage, business cards, flyers, brochures, bus stop ads, and billboards aligned with brand guidelines. Developed internal communication strategies and materials to reinforce company culture and messaging. Executed branding strategies and digital assets for B2B and B2C audiences to enhance brand identity and engagement. Created campaigns that boosted brand awareness by 25% and user engagement by 30%. Collaborated with cross-functional teams to align design with marketing goals, driving impactful campaigns across multiple platforms. Coordinated with suppliers and vendors to ensure high-quality production of print materials. Managed multiple projects simultaneously, consistently delivering high-quality results on time. Developed visual identities, presentations, and direct mail campaigns to support corporate and promotional objective
Communication & Marketing Designer at VIP Medical Group
March 1, 2025 - September 29, 2025
Led graphic design and branding initiatives, ensuring consistency across print and digital materials. Designed high-impact print collateral (posters, signage, business cards, flyers, brochures, bus stop ads, billboards) aligned with brand guidelines. Developed internal communication strategies to reinforce company culture and messaging. Created branding strategies and digital assets (web, social) for B2B and B2C audiences, enhancing brand identity and engagement. Achieved 25% increase in brand awareness and 30% increase in user engagement. Collaborated with cross-functional teams to align design with marketing goals, driving campaigns across multiple platforms. Coordinated with suppliers to ensure high-quality print production and managed multiple projects to delivery deadlines. Developed visual identities, presentations, and direct mail campaigns to support corporate objectives.

Education

Bachelor’s degree at University of the Andes
January 1, 2018 - December 31, 2023
Bachelor’s degree in Communication & Product Design at University of the Andes
January 1, 2018 - January 1, 2023

Qualifications

Bachelor's degree in Communication & Product Design
September 25, 2017 - April 22, 2023

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Travel & Hospitality, Other, Software & Internet, Retail, Education