I am a professional in digital marketing and content strategy, with experience in creation, editing, and visual storytelling for brands, companies, and creative projects. I specialize in building clear brand identities, producing social media content, and developing digital marketing strategies focused on growth, engagement, and visual consistency. I have worked with startups, corporate companies, and educational institutions, among other sectors, participating in projects that integrate video editing, social media management, storytelling, graphic design, content planning, and 360° digital marketing.

Carolina Leiva

I am a professional in digital marketing and content strategy, with experience in creation, editing, and visual storytelling for brands, companies, and creative projects. I specialize in building clear brand identities, producing social media content, and developing digital marketing strategies focused on growth, engagement, and visual consistency. I have worked with startups, corporate companies, and educational institutions, among other sectors, participating in projects that integrate video editing, social media management, storytelling, graphic design, content planning, and 360° digital marketing.

Available to hire

I am a professional in digital marketing and content strategy, with experience in creation, editing, and visual storytelling for brands, companies, and creative projects.

I specialize in building clear brand identities, producing social media content, and developing digital marketing strategies focused on growth, engagement, and visual consistency. I have worked with startups, corporate companies, and educational institutions, among other sectors, participating in projects that integrate video editing, social media management, storytelling, graphic design, content planning, and 360° digital marketing.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Responsable de Marketing at Mentelem
June 1, 2024 - Present
Led the creation of branding and digital marketing strategies that increased the LinkedIn community by 20%. Developed the visual and verbal identity, including the brandbook and corporate podcast design, boosting engagement by 40%. Optimized commercial presentations and coordinated marketing efforts with sales to ensure coherent communication.
Social Media Manager at Mi Abogado Extranjería (MAE)
April 1, 2025 - September 1, 2025
Developed content strategy and social media planning across Instagram, TikTok, and LinkedIn. Created and edited audiovisual material adapted for each platform. Managed the community and analyzed metrics to optimize digital presence.
Asistente de Marketing & Diseño Gráfico at Valvtronic
December 1, 2024 - August 21, 2025
Co-created the Marketing and Communication department. Developed social media strategies across Instagram, Facebook, and LinkedIn. Redesigned the institutional website improving user experience and visual coherence. Designed digital campaigns and institutional communication. Supported internal and external communication for brand repositioning.
Responsable de Marketing at Mentelem (SaaS B2B, Salud Mental)
June 1, 2024 - Present
Developed branding and digital marketing strategies that increased LinkedIn community by 20%. Created visual and verbal identity elements including brandbook and corporate podcast design, boosting engagement by 40%. Optimized sales presentations and coordinated marketing efforts with sales to ensure consistent communication.
Social Media Manager at Mi Abogado Extranjería (MAE)
April 1, 2025 - Present
Designed and implemented content strategies and planning for social media platforms. Created and edited audiovisual materials tailored to Instagram, TikTok, and LinkedIn. Managed community and analyzed metrics to optimize digital presence.
Asistente de Marketing & Diseño Gráfico at Valvtronic
December 1, 2024 - August 21, 2025
Co-created the Marketing and Communication department. Developed social media strategies for Instagram, Facebook and LinkedIn. Redesigned company website to improve user experience and visual coherence. Designed digital campaigns and institutional communication. Supported internal and external communication to reposition the brand.
Marketing Manager at Mentelem
June 1, 2023 - Present
Increased brand visibility and positioning through marketing and branding strategies, including brandbook creation, content optimization, and achieving a 20% growth in LinkedIn community. Strengthened emotional connection and brand awareness by leading the identity and communication strategy of a corporate podcast, boosting engagement by 40%. Defined and standardized brand’s visual and verbal identity to ensure consistency across channels, aligning marketing with sales.
Social Media Manager at Mi Abogado Extranjería
April 1, 2025 - Present
Developed strategy, content planning, and scheduling for social media. Created, edited, and published audiovisual content tailored for each platform. Analyzed performance metrics and managed community engagement to strengthen digital presence. Established visual coherence and early engagement, forecasting sustainable growth.
Graphic Designer & Marketing Assistant at Valvtronic
December 31, 2024 - August 21, 2025
Co-created and structured the Marketing and Communications department. Designed and executed social media content strategies aligned with updated brand values. Produced visual assets for digital campaigns, institutional communication, and sales presentations. Redesigned the corporate website, enhancing user experience and visual consistency. Supported the development of internal and external communications plan to reposition the company.
Branding & Marketing Project at Mentelem
September 1, 2025 - October 11, 2025
Desarrollé el brandbook verbal y visual: identidad, tono de voz, diferenciación y posicionamiento. Diseñé la identidad visual y el contenido del podcast corporativo MeTalks, asegurando consistencia y alineación con la estrategia de marca. Optimicé pitch decks comerciales, aumentando impacto y resultados en clientes potenciales. Impulsé la estrategia en redes delineando para el buyer persona, logrando +20% seguidores y +30% engagement en 3 meses de forma orgánica.
Social Media Manager at Mi Abogado Extranjería
August 1, 2025 - October 11, 2025
Diseño e implementación de estrategia digital, creación de contenidos audiovisuales, gestión de comunidad y análisis de métricas. En TikTok, un viral alcanzó +227,000 visualizaciones y el rendimiento estable promedió 10,000 visualizaciones, 200 interacciones y +25 seguidores mensuales. En Instagram, crecimiento de +70 seguidores en 3 meses, con aumentos de +436% en alcance y +739% en interacciones, además de duplicar los mensajes directos y consultas reales.
Gráfica y Asistente de Marketing at Valvtronic
December 1, 2024 - October 11, 2025
Co-creé y estructuré el departamento de Marketing y Comunicación. Desarrollé y ejecuté la estrategia de contenidos para redes sociales (Instagram, Facebook y LinkedIn), alineada con los nuevos valores de marca. Diseñé piezas gráficas para campañas digitales, comunicación institucional y presentaciones comerciales. Rediseñé el sitio web institucional, mejorando la experiencia de usuario y coherencia visual. Contribuí al desarrollo de un plan de comunicación interna y externa para reposicionar la empresa, generando impacto con los nuevos valores a través del marketing digital.
Proyecto de Branding y Marketing at Mentelem
September 1, 2025 - October 11, 2025
Desarrollé el brandbook verbal y visual: identidad, tono de voz, diferenciación y posicionamiento. Diseñé la identidad visual y el contenido del podcast corporativo MeTalks, asegurando consistencia y alineación con la estrategia de marca. Optimicé pitch decks comerciales, aumentando impacto y resultados en clientes potenciales. Impulsé la estrategia en redes para el buyer persona, logrando +20% seguidores y +30% engagement en 3 meses de forma orgánica.
Social Media Manager at Mi Abogado Extranjería
August 1, 2025 - October 11, 2025
Diseño e implementación de estrategia digital, creación de contenidos audiovisuales, gestión de comunidad y análisis de métricas. En TikTok, un viral alcanzó +227.000 visualizaciones y el rendimiento estable promedió 10.000 views, 200 interacciones y +25 seguidores mensuales. En Instagram, crecimiento de +70 seguidores en 3 meses, con aumentos de +436% en alcance y +739% en interacciones, además de duplicar los mensajes directos y consultas reales.
Gráfica y Asistente de Marketing at Valvtronic
December 31, 2024 - October 11, 2025
Co-creé y estructuré el departamento de Marketing y Comunicación. Desarrollé y ejecuté la estrategia de contenidos para redes sociales (Instagram, Facebook y LinkedIn), alineada con los nuevos valores de marca. Diseñé piezas gráficas para campañas digitales, comunicación institucional y presentaciones comerciales. Rediseñé el sitio web institucional, mejorando la experiencia de usuario y coherencia visual. Contribuí al desarrollo de un plan de comunicación interna y externa para reposicionar a la empresa, generando impacto con los nuevos valores a través del marketing digital.
Branding and Marketing Project at Mentelem
September 1, 2025 - October 11, 2025
Developed verbal and visual brand book: identity, tone of voice, differentiation and positioning. Designed visual identity and content for corporate podcast MeTalks, ensuring consistency and alignment with brand strategy. Optimized pitch decks, increasing impact and engagement with prospective clients. Led social media strategy outlined for the buyer persona, achieving +20% followers and +30% engagement in 3 months organically.
Social Media Manager at Mi Abogado Extranjería
August 1, 2025 - October 11, 2025
Designed and implemented digital strategy, created audiovisual content, community management, and metric analysis. On TikTok, a viral reached +227,000 views; typical performance around 10,000 views, 200 interactions, and +25 followers monthly. On Instagram, +70 followers in 3 months, with increases of +436% in reach and +739% in interactions, in addition to doubling direct messages and inquiries.
Diseño Gráfico y Asistente de Marketing at Valvtronic
December 1, 2024 - October 11, 2025
Co-created and structured the Marketing and Communications department. Developed and executed the social media content strategy (Instagram, Facebook, LinkedIn) aligned with new brand values. Designed graphic assets for campaigns and institutional communications. Redesigned the institutional website to improve user experience and visual coherence. Contributed to an internal and external communications plan to reposition the company and generate impact through digital marketing.
Diseñadora Gráfica y asistente de Marketing at Mi Abogado Extranjería
January 1, 2019 - December 1, 2022
Desarrollo de estrategia digital y creación de contenido audiovisual. Edición de videos para Instagram, TikTok y Facebook. Gestión diaria de comunidad y análisis de métricas. Implementación de un estilo visual coherente y optimizado para conversión.
Profesora Educación a Distancia | Por proyecto at Facultad de Diseño - Universidad de Mendoza, ARG
February 1, 2022 - December 1, 2024
Impartición de cursos y desarrollo de contenidos educativos a distancia.
Editora de Video at Sax Social
October 1, 2025 - Present
Edición de videos cortos (Reels, TikTok, Shorts); montaje dinámico y storytelling; sincronización con música y tendencias; transiciones, motion básico y subtítulos; optimización 9:16, color y audio. Co-creación de estrategia de comunicación y posicionamiento digital; producción de guiones, contenido audiovisual y materiales corporativos.
Social Media Manager at Mi Abogado Extranjería (Mentelem - España)
February 1, 2022 - December 31, 2024
Desarrollo de estrategia digital y creación de contenido audiovisual. Edición de videos para Instagram, TikTok y Facebook. Gestión diaria de comunidad y análisis de métricas. Implementación de un estilo visual coherente y optimizado para conversión.
Profesora Educación a Distancia at Por proyecto
January 1, 2019 - December 31, 2022
Diseño y entrega de cursos en entornos virtuales, tutoría y evaluación en modalidades a distancia.
Social Media Manager at Valvtronic S.A
February 1, 2022 - December 31, 2024
Desarrollo de estrategia digital y creación de contenido audiovisual. Edición de videos para Instagram, TikTok y Facebook. Gestión diaria de comunidad y análisis de métricas. Implementación de un estilo visual coherente y optimizado para conversión.
Diseñadora de Contenido at Mi Abogado Extranjería
January 1, 2024 - December 31, 2025
Diseño de contenido para redes y campañas, apoyo en comunicación visual y branding.
Profesora Educación a Distancia (Por proyecto) at Ministerio de Educación - Buenos Aires
January 1, 2019 - December 31, 2022
Dicté cursos y apoyé en la creación de materiales educativos a distancia, con foco en recursos visuales y didácticos para estudiantes.
Diseñadora Gráfica y asistente de Marketing at Facultad de Diseño - Universidad de Mendoza
January 1, 2019 - December 31, 2022
Diseño de piezas gráficas y apoyo en tareas de marketing; creación de contenido para redes y materiales institucionales.
Diseñadora de contenido at Mi Abogado Extranjería Mentelem - España
February 1, 2022 - December 31, 2024
Desarrollo de estrategia digital y creación de contenido audiovisual; edición de videos para redes (Instagram, TikTok, Facebook); gestión de comunidades y métricas; producción de guiones y materiales para campañas; diseño de presentaciones y recursos para docentes.
Diseñadora de contenido at Mi Abogado Extranjería
February 1, 2022 - December 31, 2024
Creación de contenido, edición de videos, gestión de redes y estrategias de branding para proyectos legales; producción de materiales audiovisuales y diseño de recursos para redes sociales.
Profesora Educación a Distancia at Facultad de Diseño - Universidad de Mendoza
January 1, 2019 - December 31, 2022
Impartí cursos y diseñé material didáctico para educación a distancia, incorporando prácticas de diseño y comunicación digital.
Graphic Designer & Content Creator at Mi Abogado Extranjería
April 1, 2025 - September 30, 2025
Lack of audiovisual strategy → produced platform-specific content with scripts based on the buyer persona. Stagnant organic growth → achieved +30% on Instagram and +90% on TikTok. Undefined digital identity → established a cohesive and distinctive visual line for all communication.
Video Editor at Sax
October 1, 2025 - Present
Video editor specialized in dynamic social media content, with strong skills in editing, pacing, and visual storytelling using CapCut.
Marketing Specialist at Social Mentelem - España
June 1, 2025 - August 31, 2025
Developed brand visuals and content systems; created a brand book and digital materials; aligned messaging with audience personas; supported growth through social media campaigns.
Graphic Designer & Marketing Assistant at Valvtronic S.A | ARG
February 1, 2022 - December 31, 2024
Led visual system updates and produced high-quality catalogues, presentations, and institutional pieces; supported digital marketing efforts.
Presentation & Content Designer at Ministerio de Educación de la Ciudad de Buenos Aires | ARG
April 1, 2020 - December 31, 2022
Redesigned corporate presentations for clarity and impact; created templates and visual resources for teachers; supported communication of programs.
Online Education Instructor at Facultad de Diseño - Universidad de Mendoza | ARG
May 1, 2018 - October 31, 2025
Dispersed educational communication; created graphic materials and visual resources for teachers and internal teams; guided professors in creating coherent visual systems and templates.

Education

Grade of Graphic Designer at Universidad Nacional de Cuyo
March 24, 2025 - March 24, 2025
Licenciatura en Diseño Gráfico at Universidad Nacional de Cuyo
January 1, 2009 - January 1, 2015
Licenciatura en Diseño Gráfico at Universidad Nacional de Cuyo, Argentina
January 1, 2009 - January 1, 2015
Bachelor’s Degree in Graphic Design at National University of Cuyo
January 1, 2009 - January 1, 2015
Marketing en redes sociales | Inbound at HubSpot
January 1, 2025 - January 1, 2025
Grado universitario en Diseño Gráfico at Universidad Nacional de Cuyo
January 1, 2009 - January 1, 2015
Inbound Marketing Certification at HubSpot
January 1, 2025 - October 11, 2025
Grado universitario en Diseño Gráfico at Universidad Nacional de Cuyo
January 1, 2009 - January 1, 2015
Marketing en redes sociales | Inbound at HubSpot
January 1, 2025 - January 1, 2025
Grado universitario en Diseño Gráfico at Universidad Nacional de Cuyo
January 1, 2009 - January 1, 2015
Diseñadora Gráfica (Título de Grado) at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - December 11, 2025
Diseñadora Gráfica (Título de Grado) at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - December 11, 2025
Diseñadora Gráfica at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - December 11, 2025
Diseñadora Gráfica (Título de Grado) at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - December 11, 2025
Diseñadora Gráfica (Título de Grado) at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - December 11, 2025
Diseñadora Gráfica (Título de Grado) at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - January 7, 2026
Bachelor’s Degree in Graphic Design at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - January 7, 2026
Bachelor's Degree in Graphic Design at Universidad Nacional de Cuyo – Mendoza, Argentina
January 11, 2030 - January 7, 2026

Qualifications

Marketing en redes sociales | Inbound – HubSpot
January 1, 2025 - August 21, 2025
SEO & Analítica Web
January 11, 2030 - August 21, 2025
Publicidad Digital
January 11, 2030 - August 21, 2025
IA aplicada al marketing
January 11, 2030 - August 21, 2025
Marketing en redes sociales | Inbound – HubSpot
January 1, 2025 - August 21, 2025
Curso SEO & Analítica Web
January 11, 2030 - August 21, 2025
Curso Publicidad Digital
January 11, 2030 - August 21, 2025
Curso IA aplicada al marketing
January 11, 2030 - August 21, 2025
Social Media Marketing & Inbound
January 1, 2025 - August 21, 2025
Marketing en redes sociales | Inbound (HubSpot)
January 1, 2025 - January 1, 2025
Inbound Marketing Certification
January 1, 2025 - October 11, 2025
Inbound Marketing Certification
January 1, 2025 - January 1, 2025

Industry Experience

Education, Other, Healthcare, Professional Services, Software & Internet, Media & Entertainment, Manufacturing, Retail