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I'm a creative and strategic digital marketing specialist. I combine visual content, AI tools, and data to design campaigns that drive engagement, conversion, and brand growth in tech, wellness, and consumer goods. I’m skilled in brand storytelling, campaign optimization, and B2B/B2C marketing strategies. I collaborate with marketing and sales teams across Europe to ensure cohesive brand voice and measurable results, leveraging cross-functional collaboration and international teams.…I'm a creative and strategic digital marketing specialist. I combine visual content, AI tools, and data to design campaigns that drive engagement, conversion, and brand growth in tech, wellness, and consumer goods. I’m skilled in brand storytelling, campaign optimization, and B2B/B2C marketing strategies. I collaborate with marketing and sales teams across Europe to ensure cohesive brand voice and measurable results, leveraging cross-functional collaboration and international teams.

Carolina Medrano Gonzales

Digital Marketer, Social Media Manager, Graphic Designer, +3

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I'm a creative and strategic digital marketing specialist. I combine visual content, AI tools, and data to design campaigns that drive engagement, conversion, and brand growth in tech, wellness, and consumer goods. I’m skilled in brand storytelling, campaign optimization, and B2B/B2C marketing strategies. I collaborate with marketing and sales teams across Europe to ensure cohesive brand voice and measurable results, leveraging cross-functional collaboration and international teams.…I'm a creative and strategic digital marketing specialist. I combine visual content, AI tools, and data to design campaigns that drive engagement, conversion, and brand growth in tech, wellness, and consumer goods. I’m skilled in brand storytelling, campaign optimization, and B2B/B2C marketing strategies. I collaborate with marketing and sales teams across Europe to ensure cohesive brand voice and measurable results, leveraging cross-functional collaboration and international teams.

Available to hire

I’m a creative and strategic digital marketing specialist. I combine visual content, AI tools, and data to design campaigns that drive engagement, conversion, and brand growth in tech, wellness, and consumer goods. I’m skilled in brand storytelling, campaign optimization, and B2B/B2C marketing strategies. I collaborate with marketing and sales teams across Europe to ensure cohesive brand voice and measurable results, leveraging cross-functional collaboration and international teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Advanced

Work Experience

Digital Marketing Specialist & Social Media Manager at Digital 1to1

January 1, 2020 - Present

Led multichannel visual campaigns across digital, print, and audiovisual media using Adobe Creative Suite, Figma, and Canva. Created strategic content for social media, newsletters, and events, growing the online community by 54% and gaining over 1,500 newsletter subscribers in 24h. Introduced generative AI tools (Midjourney, Adobe Firefly) and conversational avatars, reducing video production time by 87%. Managed over 600 visual assets annually with tools like Notion, Metricool, and Meta Ads. Collaborated with marketing and sales teams, led the audiovisual team, ensured creative direction across formats, tracked KPIs, and coordinated deliverables with international teams based in France, Italy, and Spain.

Senior Graphic Designer at AVM GMH – FRITZ!

January 1, 2021 - Present

Design content for Instagram (Spain & Austria), reaching 9,000+ followers and 1,500+ followers respectively, with adaptations for Facebook and LinkedIn. Used Figma, Photoshop, Canva, Midjourney, and Firefly for static and animated content creation. Worked closely with the German marketing team to localize content and ensure cross-platform consistency.

Social Media Manager at EGI Group

January 1, 2021 - December 31, 2022

Developed visual assets and LinkedIn content strategies with Illustrator and Photoshop, increasing audience size by 43%. Used Metricool for post scheduling and analytics, coordinating tasks with Notion. Adapted visual language for B2B audiences and reinforced brand positioning.

Freelance Social Media Consultant at Beauty & Go (Feed Your Skin)

January 1, 2020 - December 31, 2020

Designed English-language Instagram content and biweekly newsletters using Zoho, improving Amazon conversions in the UK and US. Led influencer marketing campaigns (+5K followers), giveaways, and promotional activations to boost visibility and drive traffic.

Digital Marketing Specialist & Social Media Manager at DIGITAL 1 to 1 Barcelona

January 1, 2020 - Present

Lead visual campaigns across digital, print, and audiovisual media using Adobe Creative Suite, Figma, and Canva. Created strategic content for social media, newsletters, and events, growing the online community by 54% and generating 1,500+ newsletter subscribers within 24 hours. Introduced generative AI tools (Midjourney, Firefly) and conversational avatars, reducing video production time by 87%. Managed over 600 visual assets annually with Notion, Metricool, and Meta Ads; coordinated with international teams in France, Italy, and Spain.

Senior Graphic Designer at AVM g m g H – FRITZ!

January 1, 2021 - Present

Design content for Instagram (Spain & Austria), reaching 9,000+ and 1,500+ followers respectively, with adaptations for Facebook and LinkedIn. Use Figma, Photoshop, Canva, Midjourney, and Firefly for static and animated content creation. Work closely with the German marketing team to localize content and ensure cross-platform consistency.

Freelance Social Media Consultant at Beauty & Go (Feed Your Skin JVSL)

January 1, 2020 - December 31, 2020