CAROLINA MEDRANO GONZALES

Available to hire

I’m a digital marketing specialist and designer based in Barcelona, combining strong visual storytelling with data-driven optimization to help brands grow.

About

I’m a digital marketing specialist and designer based in Barcelona, combining strong visual storytelling with data-driven optimization to help brands grow. I design multichannel campaigns that drive engagement and conversion, and I enjoy using both traditional tools and AI (like Midjourney and Adobe Firefly) to accelerate creative production while keeping brand consistency.

In my work, I blend strategy and craft—creating social media, newsletters, event visuals, and multiformat assets using Figma, Canva, and Adobe Creative Suite. I also collaborate with cross-functional and international teams, track key KPIs, and continuously refine workflows to improve performance, from organic reach and community growth to production efficiency.

  • 6 years' experience
  • Joined February 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • Catalan; ValencianBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Consumer Goods
  • Retail
  • Professional Services
  • Education
  • Other

More experts in Barcelona, Spain

Work experience· 11 roles

Social Media Manager (Remote) · EGIGroupJan 2021 – Jan 2022 · 1 yr 1 mo

Developed visual assets and LinkedIn content strategies with Illustrator and Photoshop, increasing audience size by 43%. Scheduled and analyzed posts with Metricool and coordinated workflows using Notion. Adapted brand visuals for B2B audiences and supported brand positioning through consistent visual language.

Senior Graphic Designer (Freelance Remote) · AVMGmgH – FRITZ!Jan 2021 – Present · 5 yrs 11 mos

Design Instagram content for Spain and Austria while adapting the visual language for Facebook and LinkedIn. Create static and animated content using Figma, Photoshop, Canva, Midjourney, and Adobe Firefly; support localization with the German marketing team to ensure cross-platform consistency. Delivered audiences growth including 9,000+ and 1,500+ followers across the respective regions.

Senior Graphic Designer · AVMG m g H – FRITZ!Jan 2021 – Present · 5 yrs 11 mos

Design content for Instagram (Spain & Austria), reaching 9,000+ followers on one account and 1,500+ on the other; adapt visual assets for Facebook and LinkedIn. Use Figma, Photoshop, Canva, Midjourney, and Firefly to create static and animated content; collaborate with the German marketing team to localize content and ensure cross‑platform consistency.

Senior Graphic Designer · AVM g m g H – FRITZ!Jan 2021 – Present · 5 yrs 11 mos
Social Media Manager · EGI GroupJan 2021 – Dec 2022 · 2 yrs
Senior Graphic Designer · AVM GMH – FRITZ!Jan 2021 – Present · 5 yrs 11 mos
Digital Marketing Specialist & Social Media Manager · Digital 1 to 1Jan 2020 – Present · 6 yrs 11 mos
Freelance Social Media Consultant · Beauty & Go (Feed Your Skin JVSL)Jan 2020 – Dec 2020 · 1 yr

Education· 16

Global Master in Digital Marketing and E-Commerce · EAE Business School, Barcelona2024 – 2026
Master’s in Fashion and Apparel Design · Barcelona School of Design and Engineering of Barcelona, Universidad Pompeu Fabra2009 – 2010
Master’s in Editorial Design · UPF Barcelona School of Management2006
Bachelor’s in Graphic Design · Bolivia UPB - Universidad Privada Boliviana2005

Certifications and awards

Talento en Femenino Scholarship2024 – 2026
Talento en Femenino Scholarship (EAE & University of Barcelona)2024 – 2026

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