I’m a digital marketing specialist and designer based in Barcelona, combining strong visual storytelling with data-driven optimization to help brands grow. I design multichannel campaigns that drive engagement and conversion, and I enjoy using both traditional tools and AI (like Midjourney and Adobe Firefly) to accelerate creative production while keeping brand consistency. In my work, I blend strategy and craft—creating social media, newsletters, event visuals, and multiformat assets using Figma, Canva, and Adobe Creative Suite. I also collaborate with cross-functional and international teams, track key KPIs, and continuously refine workflows to improve performance, from organic reach and community growth to production efficiency.…

CAROLINA MEDRANO GONZALES

I’m a digital marketing specialist and designer based in Barcelona, combining strong visual storytelling with data-driven optimization to help brands grow. I design multichannel campaigns that drive engagement and conversion, and I enjoy using both traditional tools and AI (like Midjourney and Adobe Firefly) to accelerate creative production while keeping brand consistency. In my work, I blend strategy and craft—creating social media, newsletters, event visuals, and multiformat assets using Figma, Canva, and Adobe Creative Suite. I also collaborate with cross-functional and international teams, track key KPIs, and continuously refine workflows to improve performance, from organic reach and community growth to production efficiency.…

Available to hire

I’m a digital marketing specialist and designer based in Barcelona, combining strong visual storytelling with data-driven optimization to help brands grow. I design multichannel campaigns that drive engagement and conversion, and I enjoy using both traditional tools and AI (like Midjourney and Adobe Firefly) to accelerate creative production while keeping brand consistency.

In my work, I blend strategy and craft—creating social media, newsletters, event visuals, and multiformat assets using Figma, Canva, and Adobe Creative Suite. I also collaborate with cross-functional and international teams, track key KPIs, and continuously refine workflows to improve performance, from organic reach and community growth to production efficiency.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Beginner

Work Experience

Social Media Manager (Remote) at EGIGroup
January 1, 2021 - January 1, 2022
Developed visual assets and LinkedIn content strategies with Illustrator and Photoshop, increasing audience size by 43%. Scheduled and analyzed posts with Metricool and coordinated workflows using Notion. Adapted brand visuals for B2B audiences and supported brand positioning through consistent visual language.
Senior Graphic Designer (Freelance Remote) at AVMGmgH – FRITZ!
January 1, 2021 - Present
Design Instagram content for Spain and Austria while adapting the visual language for Facebook and LinkedIn. Create static and animated content using Figma, Photoshop, Canva, Midjourney, and Adobe Firefly; support localization with the German marketing team to ensure cross-platform consistency. Delivered audiences growth including 9,000+ and 1,500+ followers across the respective regions.
Senior Graphic Designer at AVMG m g H – FRITZ!
January 1, 2021 - Present
Design content for Instagram (Spain & Austria), reaching 9,000+ followers on one account and 1,500+ on the other; adapt visual assets for Facebook and LinkedIn. Use Figma, Photoshop, Canva, Midjourney, and Firefly to create static and animated content; collaborate with the German marketing team to localize content and ensure cross‑platform consistency.
Senior Graphic Designer at AVM g m g H – FRITZ!
January 1, 2021 - Present
Design content for Instagram (Spain & Austria), reaching 9,000+ and 1,500+ followers respectively, with adaptations for Facebook and LinkedIn. Use Figma, Photoshop, Canva, Midjourney, and Firefly for static and animated content creation. Work closely with the German marketing team to localize content and ensure cross-platform consistency.
Social Media Manager at EGI Group
January 1, 2021 - December 31, 2022
Developed visual assets and LinkedIn content strategies with Illustrator and Photoshop, increasing audience size by 43%. Used Metricool for post scheduling and analytics, coordinating tasks with Notion. Adapted visual language for B2B audiences and reinforced brand positioning.
Senior Graphic Designer at AVM GMH – FRITZ!
January 1, 2021 - Present
Design content for Instagram (Spain & Austria), reaching 9,000+ followers and 1,500+ followers respectively, with adaptations for Facebook and LinkedIn. Used Figma, Photoshop, Canva, Midjourney, and Firefly for static and animated content creation. Worked closely with the German marketing team to localize content and ensure cross-platform consistency.
Digital Marketing Specialist & Social Media Manager at Digital 1 to 1
January 1, 2020 - Present
Lead multichannel visual campaigns across digital, print, and audiovisual media using Adobe Creative Suite, Figma, and Canva. Created strategic content for social media, newsletters, and events, growing the online community by 54% and gaining 1,500+ newsletter subscribers within 24 hours. Introduced generative AI tools (Midjourney, Firefly) and conversational avatars, reducing video production time by 87%. Manage over 600 visual assets annually and coordinate deliverables with international teams in France, Italy, and Spain, ensuring cohesive creative direction and strong brand storytelling.
Freelance Social Media Consultant at Beauty & Go (Feed Your Skin JVSL)
January 1, 2020 - December 31, 2020
Designed English-language Instagram content and biweekly newsletters using Zoho, improving Amazon conversions in the UK and US. Led influencer marketing campaigns (+5K followers), giveaways, and promotional activations to boost visibility and drive traffic.
Digital Marketing Specialist & Social Media Manager at DIGITAL 1 to 1 Barcelona
January 1, 2020 - Present
Lead visual campaigns across digital, print, and audiovisual media using Adobe Creative Suite, Figma, and Canva. Created strategic content for social media, newsletters, and events, growing the online community by 54% and generating 1,500+ newsletter subscribers within 24 hours. Introduced generative AI tools (Midjourney, Firefly) and conversational avatars, reducing video production time by 87%. Managed over 600 visual assets annually with Notion, Metricool, and Meta Ads; coordinated with international teams in France, Italy, and Spain.
Freelance Social Media Consultant at Beauty & Go (Feed Your Skin)
January 1, 2020 - December 31, 2020
Designed English-language Instagram content and biweekly newsletters using Zoho, improving Amazon conversions in the UK and US. Led influencer marketing campaigns (+5K followers), giveaways, and promotional activations to boost visibility and drive traffic.
Digital Marketing Specialist & Social Media Manager at Digital 1to1
January 1, 2020 - Present
Led multichannel visual campaigns across digital, print, and audiovisual media using Adobe Creative Suite, Figma, and Canva. Created strategic content for social media, newsletters, and events, growing the online community by 54% and gaining over 1,500 newsletter subscribers in 24h. Introduced generative AI tools (Midjourney, Adobe Firefly) and conversational avatars, reducing video production time by 87%. Managed over 600 visual assets annually with tools like Notion, Metricool, and Meta Ads. Collaborated with marketing and sales teams, led the audiovisual team, ensured creative direction across formats, tracked KPIs, and coordinated deliverables with international teams based in France, Italy, and Spain.

Education

Global Master in Digital Marketing and E-Commerce at EAE Business School, Barcelona
January 1, 2024 - February 2, 2026
Master’s in Fashion and Apparel Design at Barcelona School of Design and Engineering of Barcelona, Universidad Pompeu Fabra
January 1, 2009 - January 1, 2010
Master’s in Editorial Design at UPF Barcelona School of Management
January 1, 2006 - January 1, 2006
Bachelor’s in Graphic Design at Bolivia UPB - Universidad Privada Boliviana
January 1, 2005 - January 1, 2005
Global Master in Digital Marketing and E-Commerce at EAE Business School
January 1, 2024 - February 2, 2026
Master in Fashion and Apparel Design at Barcelona School of Design and Engineering of Barcelona, Universidad Pompeu Fabra
January 1, 2009 - January 1, 2010
Master in Editorial Design at UPF Barcelona School of Management
January 1, 2006 - January 1, 2006
Bachelor in Graphic Design at Universidad Privada Boliviana (UPB)
January 1, 2005 - January 1, 2005
Global Master in Digital Marketing and E‑Commerce at EAE Business School, Barcelona
January 1, 2024 - February 17, 2026
Master’s in Fashion and Apparel Design at Barcelona School of Design and Engineering of Barcelona, Universidad Pompeu Fabra
January 1, 2009 - December 31, 2010
Master’s in Editorial Design at UPF Barcelona School of Management
January 1, 2006 - December 31, 2006
Bachelor’s in Graphic Design at Universidad Privada Boliviana (UPB)
January 1, 2005 - December 31, 2005
Global Master in Digital Marketing and E-Commerce at EAE Business School
January 1, 2024 - September 4, 2026
Master’s in Fashion and Apparel Design at Barcelona School of Design and Engineering of Barcelona, Universidad Pompeu Fabra
January 1, 2009 - January 1, 2010
Master’s in Editorial Design at UPF Barcelona School of Management
January 1, 2006 - September 4, 2026
Bachelor’s in Graphic Design at UPB - Universidad Privada Boliviana
January 1, 2005 - September 4, 2026

Qualifications

Talento en Femenino Scholarship
January 1, 2024 - February 2, 2026
Talento en Femenino Scholarship (EAE & University of Barcelona)
January 1, 2024 - September 4, 2026

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Retail, Professional Services, Education, Other

Skills

Experience Level