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Hi, I’m Caroline Lee, a Senior Product Designer with 10+ years shipping enterprise SaaS, AI platforms, and consumer products end-to-end. I was the founding designer on an AI data access platform built from zero, guiding research through delivery. I design for both technical and non-technical users across complex operational workflows, data-dense dashboards, and multi-role platform experiences. I work across the full stack—from research and strategy to IA, systems, and delivery—and I build and maintain design systems in Figma, using Cloud Code and Figma Make in daily workflows. I thrive in environments where ownership and ambiguity go together.…Hi, I’m Caroline Lee, a Senior Product Designer with 10+ years shipping enterprise SaaS, AI platforms, and consumer products end-to-end. I was the founding designer on an AI data access platform built from zero, guiding research through delivery. I design for both technical and non-technical users across complex operational workflows, data-dense dashboards, and multi-role platform experiences. I work across the full stack—from research and strategy to IA, systems, and delivery—and I build and maintain design systems in Figma, using Cloud Code and Figma Make in daily workflows. I thrive in environments where ownership and ambiguity go together.

Caroline Lee

Product Designer, Designer, UX Designer, +2

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Hi, I’m Caroline Lee, a Senior Product Designer with 10+ years shipping enterprise SaaS, AI platforms, and consumer products end-to-end. I was the founding designer on an AI data access platform built from zero, guiding research through delivery. I design for both technical and non-technical users across complex operational workflows, data-dense dashboards, and multi-role platform experiences. I work across the full stack—from research and strategy to IA, systems, and delivery—and I build and maintain design systems in Figma, using Cloud Code and Figma Make in daily workflows. I thrive in environments where ownership and ambiguity go together.…Hi, I’m Caroline Lee, a Senior Product Designer with 10+ years shipping enterprise SaaS, AI platforms, and consumer products end-to-end. I was the founding designer on an AI data access platform built from zero, guiding research through delivery. I design for both technical and non-technical users across complex operational workflows, data-dense dashboards, and multi-role platform experiences. I work across the full stack—from research and strategy to IA, systems, and delivery—and I build and maintain design systems in Figma, using Cloud Code and Figma Make in daily workflows. I thrive in environments where ownership and ambiguity go together.

Available to hire

Hi, I’m Caroline Lee, a Senior Product Designer with 10+ years shipping enterprise SaaS, AI platforms, and consumer products end-to-end. I was the founding designer on an AI data access platform built from zero, guiding research through delivery.

I design for both technical and non-technical users across complex operational workflows, data-dense dashboards, and multi-role platform experiences. I work across the full stack—from research and strategy to IA, systems, and delivery—and I build and maintain design systems in Figma, using Cloud Code and Figma Make in daily workflows. I thrive in environments where ownership and ambiguity go together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Korean

Fluent

Work Experience

Senior Product Designer, Founding Designer at Liminal (Temasek Venture Studio)

September 1, 2024 - May 1, 2026

Built the product from zero as founding designer: led global market research and 25 in-depth interviews with publishers and AI developers to define problem space and product direction. Designed developer-facing experience including a playground with natural language query input and result analyzer view surfacing each pipeline stage with input/output logging and per-source cost breakdown, enabling developers to evaluate quality and build trust. Designed the publisher portal covering revenue dashboards by AI agent, payout history, and catalog management with territory controls, serving AI developers and data publishers as distinct but interconnected user types. Authored the Ethical AI Product Framework, translating 7 core principles into system architecture and guardrails alongside engineering, directly shaping how the platform handles trust, control, and quality evaluation for AI agents. Introduced pay-per-query pricing model, validated with 20+ AI startups and 10 publishers across Asia

Senior Product Designer at Onepoint

October 1, 2021 - August 1, 2024

Cube: AI Onboarding Platform. Designed complex B2B platform experiences across iOS, Android, and web for two user types: lead agents and prospects, across a multi-market recruitment and onboarding system. Owned activation workflows, dashboards, and data visualization interfaces. Defined agent lifecycle framework (Recruit, Engage, Onboard, Activate) as a scalable orchestration model for multi-market enterprise rollout across SEA. Launched one of Asia's first AI Training Avatars, designing conversational UX, feedback logic, and guided practice flows. Reduced onboarding timeline by 25% and improved prospect-to-activation rate by 15%. Led UX research across Malaysia, the Philippines, and Indonesia; ran regional workshops with business and digital leaders to align on shared platform priorities. Built and maintained a scalable Figma design system with variants, auto-layout, and structured handoff documentation, ensuring cross-platform consistency across multi-market releases. Partnered close

Senior Product Designer at Sephora LVMH

May 1, 2019 - March 1, 2021

Owned end-to-end design for the Korea market launch across iOS, Android, and web. Led large-scale user research with ~18,000 participants. Designed cross-platform user journeys, e-commerce purchase and checkout flows, and a scalable localization framework adopted as the standard across Sephora SEA markets. Defined accessibility standards (WCAG AA) and localization guidelines integrated into Sephora SEA Design System. The Korea launch became primary driver of Sephora Korea's digital revenue in 2020.

Product Designer at SK Planet

March 1, 2016 - May 1, 2019

T Map Navigation: AI Voice and Multimodal Experience. Designed voice interaction patterns and multimodal UI for T-Map, Korea's leading navigation app, integrating the NUGU AI assistant for hands-free driving. Built high-fidelity prototypes and usability testing in a simulated driving environment (Unity, steering wheel, pedal setup). Launched in 2017 as Korea's first AI-enabled driving experience, used by millions, rated 4.5/5.

Product Designer at Coupang

May 1, 2014 - March 1, 2016

Designed user journeys, IA, and prototypes for Coupang's e-commerce web and mobile platforms. Contributed to the launch and optimization of Rocket Delivery through data-driven experiments and cross-functional collaboration.