I'm Caroline Mitchell, a Brand and Packaging Director with 15+ years of experience building consumer brands from the inside out. I progressed from designer to Global Packaging Director at Califia Farms, leading packaging strategy while staying closely involved in design execution. I focus on building strong brand systems and packaging that perform clearly and cohesively in real-world retail environments. My background spans campaign storytelling to retail shelf presence, with a collaborative approach across campaigns, retail programs, and experience design. I partner with internal teams and external agencies to craft cohesive brand experiences that translate to shelf impact and consumer connection.…I'm Caroline Mitchell, a Brand and Packaging Director with 15+ years of experience building consumer brands from the inside out. I progressed from designer to Global Packaging Director at Califia Farms, leading packaging strategy while staying closely involved in design execution. I focus on building strong brand systems and packaging that perform clearly and cohesively in real-world retail environments. My background spans campaign storytelling to retail shelf presence, with a collaborative approach across campaigns, retail programs, and experience design. I partner with internal teams and external agencies to craft cohesive brand experiences that translate to shelf impact and consumer connection.WWWW…