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I'm a Creative and Packaging Director with 15+ years across editorial, photography, brand, and packaging. Most recently Global Packaging Director at Califia Farms, where I built scalable systems across ~90 SKUs and led creative from concept through production. I love working with brands that are growing, ranslating strategy into packaging and design that performs on shelf, online, and everywhere in between. I stay close to the work and bring both the creative and the production thinking to every project.…I'm a Creative and Packaging Director with 15+ years across editorial, photography, brand, and packaging. Most recently Global Packaging Director at Califia Farms, where I built scalable systems across ~90 SKUs and led creative from concept through production. I love working with brands that are growing, ranslating strategy into packaging and design that performs on shelf, online, and everywhere in between. I stay close to the work and bring both the creative and the production thinking to every project.

Caroline Mitchell

Creative Director, Packaging Designer, Art Director, +4

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I'm a Creative and Packaging Director with 15+ years across editorial, photography, brand, and packaging. Most recently Global Packaging Director at Califia Farms, where I built scalable systems across ~90 SKUs and led creative from concept through production. I love working with brands that are growing, ranslating strategy into packaging and design that performs on shelf, online, and everywhere in between. I stay close to the work and bring both the creative and the production thinking to every project.…I'm a Creative and Packaging Director with 15+ years across editorial, photography, brand, and packaging. Most recently Global Packaging Director at Califia Farms, where I built scalable systems across ~90 SKUs and led creative from concept through production. I love working with brands that are growing, ranslating strategy into packaging and design that performs on shelf, online, and everywhere in between. I stay close to the work and bring both the creative and the production thinking to every project.

Available to hire

I’m a Creative and Packaging Director with 15+ years across editorial, photography, brand, and packaging. Most recently Global Packaging Director at Califia Farms, where I built scalable systems across ~90 SKUs and led creative from concept through production.

I love working with brands that are growing, ranslating strategy into packaging and design that performs on shelf, online, and everywhere in between. I stay close to the work and bring both the creative and the production thinking to every project.

Skills

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Expert

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Work Experience

Global Packaging Director at Califia Farms

January 1, 2021 - Present

Lead global packaging strategy and direction across a portfolio that scaled to ~90 SKUs at peak; built scalable packaging systems supporting innovation, retailer programs, and club multipacks; directed external agencies and freelance design teams; oversaw international artwork adaptation and regulatory compliance; managed printer relationships, proofs, and virtual press checks.

Creative Marketing Design Director at Califia Farms

January 1, 2020 - December 31, 2021

Led art direction across integrated campaigns spanning digital, retail, experiential, and e-commerce; managed in-house and freelance design teams during rapid growth; directed product launch campaigns across paid, social, email, Amazon, and web.

Senior Graphic Designer at Califia Farms

January 1, 2018 - December 31, 2020

Reported directly to founder, partnering on brand and creative direction; led end-to-end campaign development from concept through production; designed across digital, retail, experiential, and e-commerce.

Freelance Graphic Designer at Califia Farms

January 1, 2017 - December 31, 2018

One of two design creatives supporting founder during early growth, contributing to foundational brand systems and campaign creative.

Graphic Designer at Afreeman

January 1, 2013 - December 31, 2014

Identity systems and environmental graphics for cultural and architectural clients.

Freelance Graphic Designer at West Elm

January 1, 2012 - December 31, 2014

Designed national and international catalog layouts and built complex layout systems; designed in-store signage, store launch materials, and specialty printed collateral.

Graphic Designer & Photographer at Ann Taylor

January 1, 2009 - December 31, 2013

Designed 60-page retail 'store set' books and developed templated layout systems integrating photography and merchandising direction.

Art Director & Graphic Designer at Pret-a-Surf Clothing

January 1, 2009 - December 31, 2015

Built brand and marketing creative from the ground up in direct partnership with founders.

Graphic Designer & Post-Production Assistant at Annie Leibovitz Studio

January 1, 2007 - December 31, 2010

Led post-production coordination and image editing workflows alongside a studio team, managed digital asset organization, file systems, and archival processes; contributed to on-set production and exhibitions; credited in 'Annie Leibovitz: At Work'.

Design Intern at Teen Vogue

January 1, 2006 - December 31, 2007

Editorial layout production and print-ready book preparation within Condé Nast.