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I’m a New York City–based graphic designer focused on branding, motion, and digital storytelling. I specialize in translating complex ideas into clear, engaging visuals across platforms. I’ve worked as a contract designer at Budderfly, creating social-first content and motion graphics that contributed to a 137% increase in web traffic. Alongside this, I’ve designed for Patterson Flynn, a luxury interior brand, developing email, print, and lookbook materials with a focus on typography and refined visual systems. My background in graphic design, UX, and motion graphics informs a process that is both conceptual and detail-driven.…I’m a New York City–based graphic designer focused on branding, motion, and digital storytelling. I specialize in translating complex ideas into clear, engaging visuals across platforms. I’ve worked as a contract designer at Budderfly, creating social-first content and motion graphics that contributed to a 137% increase in web traffic. Alongside this, I’ve designed for Patterson Flynn, a luxury interior brand, developing email, print, and lookbook materials with a focus on typography and refined visual systems. My background in graphic design, UX, and motion graphics informs a process that is both conceptual and detail-driven.

Caroline Matossian

Graphic Designer, Brand Designer, Web Designer, +2

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I’m a New York City–based graphic designer focused on branding, motion, and digital storytelling. I specialize in translating complex ideas into clear, engaging visuals across platforms. I’ve worked as a contract designer at Budderfly, creating social-first content and motion graphics that contributed to a 137% increase in web traffic. Alongside this, I’ve designed for Patterson Flynn, a luxury interior brand, developing email, print, and lookbook materials with a focus on typography and refined visual systems. My background in graphic design, UX, and motion graphics informs a process that is both conceptual and detail-driven.…I’m a New York City–based graphic designer focused on branding, motion, and digital storytelling. I specialize in translating complex ideas into clear, engaging visuals across platforms. I’ve worked as a contract designer at Budderfly, creating social-first content and motion graphics that contributed to a 137% increase in web traffic. Alongside this, I’ve designed for Patterson Flynn, a luxury interior brand, developing email, print, and lookbook materials with a focus on typography and refined visual systems. My background in graphic design, UX, and motion graphics informs a process that is both conceptual and detail-driven.

Available to hire

I’m a New York City–based graphic designer focused on branding, motion, and digital storytelling. I specialize in translating complex ideas into clear, engaging visuals across platforms.

I’ve worked as a contract designer at Budderfly, creating social-first content and motion graphics that contributed to a 137% increase in web traffic. Alongside this, I’ve designed for Patterson Flynn, a luxury interior brand, developing email, print, and lookbook materials with a focus on typography and refined visual systems.

My background in graphic design, UX, and motion graphics informs a process that is both conceptual and detail-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer, Contract at Budderfly

August 1, 2025 - Present

Designed social-first content across LinkedIn, Meta, Google Business Hub, and YouTube, contributing to a 137% increase in web traffic through cohesive visual storytelling and designs in a collaborative workflow. Developed a social-first branding system with typography, color palette, and platform-aware design templates. Translated complex energy concepts into digestible UX website pages and social narratives, guiding viewers through information beyond copy. Produced and scripted motion-forward videos using Figma, Canva, Premiere Pro, and After Effects to communicate technical energy topics through engaging storytelling aligned to brand. Designed presentation templates, including monitor slides, aligned with updated branding.

Graphic Designer, Contract at Schumacher and Co.

November 1, 2025 - February 1, 2026

Designed marketing assets for a luxury interior design firm, including email campaigns, social graphics, digital invitations, lookbooks, and tear sheets, applying refined typography, layout, and brand consistency. Refreshed and evolved email design templates to support the brand’s evolving visual direction and rebrand. Produced promotional print materials such as large-format showroom posters, small notecards, and invitations. Developed layouts for tear sheets and interior design lookbooks, emphasizing hierarchy, white space, and image-led storytelling to showcase luxury interiors and brand collaborations.

Graphic Designer, Freelance at Spitball Advertising

September 1, 2025 - January 1, 2026

Leonardo’s Jewels (Holiday Collection): Designed box truck billboards and posters, retouching jewelry photography to create luminous shadows and introduce a new color accent within the holiday branding. Home & Interior Clients (Kohler, GPS): Designed brand compliant deliverables like print advertisements.

Graphic Design Intern at Bloomberg Marketing

June 1, 2024 - August 1, 2024

Selected designer for a green initiative focused on Newark, including art direction and branding system.

Graphic Design & Social Media Intern at Jonesworks

September 1, 2023 - December 1, 2023

Graphic Design & Production Intern at Tuff City Records

February 1, 2022 - August 1, 2023

Graphic Design & Production Intern; contributed to branding and promotional deliverables for clients including Leonardo’s Jewels and Kohler/GPS projects.