Ana Carolina Rangel Castillo

Sales & Student Advisor at ICOT College

Managed the end-to-end sales cycle, converting inbound leads into enrolled students through personalized consultations and solution-oriented advisories. Developed outreach strategies via social media and networking in international communities, generating new qualified leads each month. Provided comprehensive support for students, including visa applications, accommodation coordination, and pre/post-arrival onboarding. Maintained continuous follow-up and relationship management to maximize conversion rate, customer satisfaction, and referrals. Collaborated cross-functionally with marketing and operations teams to align sales goals with promotional campaigns.

Social Media & Digital Marketing Specialist at Viva Ireland

Planned, developed, and executed comprehensive digital marketing strategies to drive lead generation (B2B & B2C). Designed and produced multimedia content (short-form videos, reels, graphics, blog posts) ensuring consistent branding across platforms. Managed end-to-end content cycle: concept creation, editing, publishing, community engagement, and performance reporting. Reported monthly KPIs and actionable insights to management, presenting recommendations to improve campaign effectiveness and sales alignment. Led community management and customer engagement, fostering trust with international audiences. Optimized content and campaigns via SEO, paid ads, and trend analysis, increasing reach and conversions in competitive markets.

Marketing & Customer Service Manager at Grupo Reyesap

Designed integrated marketing strategies to strengthen brand positioning and generate B2B and B2C leads. Directed social media campaigns, email marketing, and advertising initiatives, achieving consistent growth in engagement and lead acquisition. Managed customer service operations, implementing processes to improve response time, complaint resolution, and client satisfaction KPIs. Developed monthly performance reports with actionable insights; supervised marketing & sales teams, fostering cross-department collaboration to align business objectives. Ensured ISO 9001:2015 Quality Management standard integration with company-wide quality goals.

Marketing Coordinator at Hyundai Plasencia Lomas – San Luis Potosí, México

Coordinated marketing and sales strategies across ATL, BTL, and digital channels to strengthen market presence. Designed and executed promotional campaigns, product launches, and corporate events. Established dashboards and performance tracking to measure campaigns; negotiated with suppliers to secure cost-effective, high-quality services for marketing and events. Conducted market and competitor analysis to identify growth opportunities and differentiation. Provided strategic guidance to the sales team to drive revenue growth and improve closing rates.

Sales & Student Adviser at ICOT College

Managed the end-to-end sales cycle, converting inbound leads into enrolled students through personalized consultations and solution-oriented advising. Developed outreach strategies via social media and networking with international communities, generating new qualified leads each month. Provided comprehensive student support, including visa applications, accommodation coordination, and pre/post-arrival onboarding. Maintained continuous follow-up and relationship management to maximize conversion rates, customer satisfaction, and referrals. Collaborated cross-functionally with marketing and operations teams to align sales goals with promotional campaigns.

Social Media & Digital Marketing Specialist at Viva Ireland

Planned, developed, and executed comprehensive digital marketing strategies to drive lead generation (B2B & B2C). Designed and produced multimedia content (short-form videos, reels, graphics, blog posts) ensuring consistent branding across platforms. Managed end-to-end content lifecycle: concept creation, editing, publishing, community engagement, and performance reporting. Reported monthly KPIs and actionable insights to management to improve campaign effectiveness and sales alignment. Led community management and customer engagement, fostering trust with international audiences. Optimized content and campaigns through SEO, paid ads, and trend analysis to increase reach and conversions in competitive markets.

Marketing & Customer Service Manager at Grupo Reyesap

Designed and executed integrated marketing strategies (digital & traditional) to strengthen brand positioning and generate B2B and B2C leads. Directed social media campaigns, email marketing, and advertising initiatives, achieving consistent growth in engagement and lead acquisition. Managed customer service operations, implementing processes that improved response time, complaint resolution, and client satisfaction KPIs. Developed and presented monthly performance reports to management, with actionable insights for continuous optimization. Supervised and trained the marketing & sales team, fostering cross-department collaboration to align business objectives. Ensured ISO 9001:2015 Quality Management Standard compliance, integrating customer service processes with company-wide quality goals.