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Hi, I’m Caroline Szewczyk, a growth-focused marketer with a track record of scaling D2C brands through paid social, search, CRM, and analytics. I partner with founders and teams to build data-driven growth engines across multi-channel campaigns, with a strong focus on CAC/LTV optimisation, revenue growth, and sustainable profitability. I’m passionate about mentoring teams, building scalable processes, and turning experiments into measurable results. When I’m not optimising funnels or forecasting growth, I enjoy collaborating with cross-functional teams to shape product roadmaps and marketing strategy.…Hi, I’m Caroline Szewczyk, a growth-focused marketer with a track record of scaling D2C brands through paid social, search, CRM, and analytics. I partner with founders and teams to build data-driven growth engines across multi-channel campaigns, with a strong focus on CAC/LTV optimisation, revenue growth, and sustainable profitability. I’m passionate about mentoring teams, building scalable processes, and turning experiments into measurable results. When I’m not optimising funnels or forecasting growth, I enjoy collaborating with cross-functional teams to shape product roadmaps and marketing strategy.

Caroline Szewczyk

Growth Marketer, Marketing Strategist, Product Marketer, +4

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Hi, I’m Caroline Szewczyk, a growth-focused marketer with a track record of scaling D2C brands through paid social, search, CRM, and analytics. I partner with founders and teams to build data-driven growth engines across multi-channel campaigns, with a strong focus on CAC/LTV optimisation, revenue growth, and sustainable profitability. I’m passionate about mentoring teams, building scalable processes, and turning experiments into measurable results. When I’m not optimising funnels or forecasting growth, I enjoy collaborating with cross-functional teams to shape product roadmaps and marketing strategy.…Hi, I’m Caroline Szewczyk, a growth-focused marketer with a track record of scaling D2C brands through paid social, search, CRM, and analytics. I partner with founders and teams to build data-driven growth engines across multi-channel campaigns, with a strong focus on CAC/LTV optimisation, revenue growth, and sustainable profitability. I’m passionate about mentoring teams, building scalable processes, and turning experiments into measurable results. When I’m not optimising funnels or forecasting growth, I enjoy collaborating with cross-functional teams to shape product roadmaps and marketing strategy.

Available to hire

Hi, I’m Caroline Szewczyk, a growth-focused marketer with a track record of scaling D2C brands through paid social, search, CRM, and analytics. I partner with founders and teams to build data-driven growth engines across multi-channel campaigns, with a strong focus on CAC/LTV optimisation, revenue growth, and sustainable profitability.

I’m passionate about mentoring teams, building scalable processes, and turning experiments into measurable results. When I’m not optimising funnels or forecasting growth, I enjoy collaborating with cross-functional teams to shape product roadmaps and marketing strategy.

Skills

Email Marketing

CRM

SEO

Experience Level

Email Marketing

Expert

CRM

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Growth Manager at Skin+Me

January 1, 2022 - June 1, 2022

Redesigned win-back experience and CRM campaigns, driving 650% uplift in re-subscriptions. Drove 10x uplift in Refer a Friend through program redesign and targeted email campaigns. Owned growth roadmap end-to-end, developing and executing strategies for growth. Conducted user research and experiments driving uplift in on-site CVR. Managed growth backlog, value estimation, prioritisation.

Head of Growth at Virgin Experience Days

July 1, 2022 - August 1, 2023

PE-backed DTC experience gifts scale-up; led a 9-person Growth team across acquisition & retention; managed £13m+ budget across Paid Search & Social, TV, OOH, PR, Content, SEO, CRO and Affiliates in the UK & US. Implemented Marketing Mix Modelling; achieved 35% YoY profit growth while reducing marketing spend by 11% in Peak 2022. Built data-driven growth processes and cross-channel measurement.

Head of Performance Marketing at LoveCrafts

March 1, 2020 - July 1, 2021

Set strategy for performance marketing globally and drove growth 85% above prior year, 52% above target. Led a 15-person team across Paid, SEO & CRM channels. Forecasted revenue and CAC/LTV targets; translated commercial goals into channel strategy. Collaborated on product roadmap and growth experiments; implemented MMM; ran geo-tests; built influencer partnerships and CRM programs.

Digital Marketing Manager (Contract) at Fetch.co.uk / Fabled.com (Ocado-owned DTC startups)

August 1, 2018 - March 1, 2020

Led digital marketing across Paid, SEO & CRM with £5m budget; Fetch drove 24% YoY growth with marketing costs cut from 7% to 5% of revenue; Fabled drove 10% YoY growth with COS cut from 22% to 15%; set up loyalty program to drive retention and profit.

Senior Digital Marketing Manager at Pink Parcel & Betty Box

November 1, 2017 - June 1, 2018

Led digital marketing strategy across paid & organic, driving 75% of new customer acquisition.

Digital Marketing Lead at Petplan & Petplan Equine Insurance

October 1, 2013 - November 1, 2017

Product Owner for Petplan Equine quote & buy site; increased CVR by 22%; turned PPC performance around from -20% to +10% YoY.

Growth Mentor at Independent / Pro bono

October 1, 2023 - Present

Provide pro bono mentoring sessions for growth professionals on performance marketing, paid social strategy and scaling D2C brands.

Growth Lead at Ecommerce Agency

December 1, 2023 - September 1, 2024

Led Shopify migration for Tangle Teezers; managed technical implementation and stakeholder coordination.