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Fractional Marketing Manager | Available 1–3 days/week | Remote | Sydney, Australia. Senior Marketing Leader with 10+ years shaping brand, growth, and customer strategy across high-impact, high-growth environments. Experience spans founding and running two purpose-driven businesses as well as leading marketing at organisations such as Deliveroo, Koh Australia, Soulara and ReachOut. Brings a strategic lens grounded in data and consumer insight — paired with the ability to translate brand’s vision into campaigns that drive awareness, engagement, and sustainable growth. Known for building cohesive brand narratives, elevating customer experience, and steering teams through periods of scale, change, and innovation. Passionate about partnering with mission-led, value-driven businesses that aim to create positive change — from ethical consumer brands to impact-focused startups. Dedicated to meaningful work that strengthens communities, improves everyday lives, and leaves a net-positive footprint. Open to opportunities with organisations seeking strategic marketing leadership, short-term support, or fractional partnership.…Fractional Marketing Manager | Available 1–3 days/week | Remote | Sydney, Australia. Senior Marketing Leader with 10+ years shaping brand, growth, and customer strategy across high-impact, high-growth environments. Experience spans founding and running two purpose-driven businesses as well as leading marketing at organisations such as Deliveroo, Koh Australia, Soulara and ReachOut. Brings a strategic lens grounded in data and consumer insight — paired with the ability to translate brand’s vision into campaigns that drive awareness, engagement, and sustainable growth. Known for building cohesive brand narratives, elevating customer experience, and steering teams through periods of scale, change, and innovation. Passionate about partnering with mission-led, value-driven businesses that aim to create positive change — from ethical consumer brands to impact-focused startups. Dedicated to meaningful work that strengthens communities, improves everyday lives, and leaves a net-positive footprint. Open to opportunities with organisations seeking strategic marketing leadership, short-term support, or fractional partnership.

Caroline van 't Hoff

Brand Strategist, Marketing Strategist, Content Creator, +4

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Fractional Marketing Manager | Available 1–3 days/week | Remote | Sydney, Australia. Senior Marketing Leader with 10+ years shaping brand, growth, and customer strategy across high-impact, high-growth environments. Experience spans founding and running two purpose-driven businesses as well as leading marketing at organisations such as Deliveroo, Koh Australia, Soulara and ReachOut. Brings a strategic lens grounded in data and consumer insight — paired with the ability to translate brand’s vision into campaigns that drive awareness, engagement, and sustainable growth. Known for building cohesive brand narratives, elevating customer experience, and steering teams through periods of scale, change, and innovation. Passionate about partnering with mission-led, value-driven businesses that aim to create positive change — from ethical consumer brands to impact-focused startups. Dedicated to meaningful work that strengthens communities, improves everyday lives, and leaves a net-positive footprint. Open to opportunities with organisations seeking strategic marketing leadership, short-term support, or fractional partnership.…Fractional Marketing Manager | Available 1–3 days/week | Remote | Sydney, Australia. Senior Marketing Leader with 10+ years shaping brand, growth, and customer strategy across high-impact, high-growth environments. Experience spans founding and running two purpose-driven businesses as well as leading marketing at organisations such as Deliveroo, Koh Australia, Soulara and ReachOut. Brings a strategic lens grounded in data and consumer insight — paired with the ability to translate brand’s vision into campaigns that drive awareness, engagement, and sustainable growth. Known for building cohesive brand narratives, elevating customer experience, and steering teams through periods of scale, change, and innovation. Passionate about partnering with mission-led, value-driven businesses that aim to create positive change — from ethical consumer brands to impact-focused startups. Dedicated to meaningful work that strengthens communities, improves everyday lives, and leaves a net-positive footprint. Open to opportunities with organisations seeking strategic marketing leadership, short-term support, or fractional partnership.

Available to hire

Sydney, Australia

Fractional Marketing Manager | Available 1–3 days/week | Remote | Sydney, Australia.

Senior Marketing Leader with 10+ years shaping brand, growth, and customer strategy across high-impact, high-growth environments. Experience spans founding and running two purpose-driven businesses as well as leading marketing at organisations such as Deliveroo, Koh Australia, Soulara and ReachOut.

Brings a strategic lens grounded in data and consumer insight — paired with the ability to translate brand’s vision into campaigns that drive awareness, engagement, and sustainable growth. Known for building cohesive brand narratives, elevating customer experience, and steering teams through periods of scale, change, and innovation.

Passionate about partnering with mission-led, value-driven businesses that aim to create positive change — from ethical consumer brands to impact-focused startups. Dedicated to meaningful work that strengthens communities, improves everyday lives, and leaves a net-positive footprint.

Open to opportunities with organisations seeking strategic marketing leadership, short-term support, or fractional partnership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Fluent

Work Experience

Senior Freelance Marketer at Bright Ripple Marketing

May 1, 2021 - Present

Senior freelance marketing professional driving brand awareness, acquisition and loyalty through strategic marketing, compelling content, partnerships and campaigns. Focused on customer-centric approaches and delivering measurable impact for client brands.

Head of Marketing at Bright Ripple Marketing

January 1, 2023 - July 1, 2023

Led marketing strategy and content, budgets, product innovations and launches, influencers and partnerships, scaling subscriber base, retention strategies and brand refresh. Achieved 4x engagement growth with new social strategies, migrated to SFMC to optimize, personalise and create new eDM/SMS flows, and introduced add-on products boosting AOV by 25% and driving repeat sales. Oversaw ongoing social and digital implementation, content creation, strategy and reporting for multiple brands.

Assistant Brand Manager at MACROS & Soulara

September 1, 2017 - February 1, 2018

Assisted brand management, contributed to marketing strategy and campaigns, supported product launches and partnerships, and helped drive brand growth in the portfolio.

Marketing Operations Manager at Koh Australia

May 1, 2018 - February 1, 2021

Led marketing operations and data-driven optimization, managed content strategy, retention campaigns, influencer partnerships and product launches; aligned marketing initiatives with business goals and drove performance improvements.