Available to hire
Hi, I’m Caroll Canepa, a Marketing student at Tecnológico de Monterrey, Campus Puebla. I’m passionate about creating digital strategies that connect brands with people and help them grow online.
I have experience in social media management, content creation, and data analysis using tools such as SPSS and Atlas.ti. I enjoy developing digital campaigns and academic market research projects that increase reach and engagement for university communities and collaborating brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Beginner
Spanish; Castilian
Fluent
Work Experience
Founder & CEO at Fefi Crochet
December 1, 2023 - December 1, 2023Founded and managed a handmade fashion and accessories brand from design to delivery. Oversaw operations including customer service, social media, product photography, packaging design, and finances. Created brand identity and online community based on KPIs and Instagram analytics. Developed sales, digital marketing, and resource management strategies.
Content Creator & Video Editor at Avomedia
June 1, 2024 - June 1, 2024Created and edited audiovisual content for brands, public figures, and influencers. Edited using CapCut Pro; ensured visual quality, engagement, and storytelling. Generated creative ideas for digital content and campaigns.
Content Creator & Video Editor at Tecnológico de Monterrey
August 1, 2023 - November 14, 2025Produced and edited audiovisual content for national-level institutional social media (Reels, TikToks, Stories). Designed organic and informative content strategies aligned with institutional identity, based on metrics and insights. Filmed with iPhone 15 ensuring high-quality visuals, engagement, and storytelling. Supported event coverage and student activity promotion through digital interviews and engagement content.
Director of Communication at CreArtnos / Enactus / Care (Student Federation, Tec de Monterrey)
August 1, 2022 - November 14, 2025Managed social media, customer service, photography, editing, and promotion of workshops and events. Implemented branding and visual identity for CreArtnos and other organizations. Promoted masterclasses, conferences, and workshops, strengthening sales and digital marketing skills. Built networking connections with entrepreneurs and personal brands through recorded interviews. Created digital content for Enactus National Entrepreneurship Competition 2024.
Founder & President at SELEM (Marketing Student Society, Tec de Monterrey)
June 1, 2025 - November 14, 2025Led digital communication and social media management ensuring professional consistency. Designed and executed content strategies to promote curricular workshops, conferences, and events. Produced audiovisual content (reels, posts, stories) to boost digital presence and student participation. Coordinated with other student societies and teams to drive collaborative and visibility projects.
Book Translator at Juan Manuel Canepa
August 1, 2024 - November 14, 2025Utilized English proficiency for book interpretation and translation into Spanish.
UGC Content Creator at Freelance
June 1, 2024 - November 14, 2025Produced and edited authentic, strategic audiovisual content (reels, lifestyle, product demos) for digital marketing campaigns. Developed storytelling and visual scripts aligned with each brand’s identity and values. Collaborated with brands including Dove, Groovies,Estado Natural, Blackbox, Pure Form, Neshama Studio. Optimized content for Instagram and TikTok, increasing engagement and brand awareness. Managed deliverables, briefs, and revisions with agencies and brand managers.
Content Creator & Video Editor (On campus Intern) at Tecnológico de Monterrey
August 1, 2023 - November 14, 2025Produced and edited audiovisual content for national-level institutional social media (Reels, TikToks, Stories). Designed organic and informative content strategies aligned with institutional identity, based on metrics and insights. Filmed with iPhone 15 ensuring high-quality visuals, engagement, and storytelling. Supported event coverage and student activity promotion through digital interviews and engagement content.
Consultant at MSC Cruises
June 1, 2025 - November 14, 2025Analyze customer behavior and propose data-driven loyalty strategies; applied RFM and CLV methodologies to segment and assess client profitability; used SPSS for cluster analysis and behavioral pattern detection; designed perceptual maps and competitive diagnostics; developed loyalty programs and relational marketing; built Excel dashboards to visualize key engagement and retention metrics.
Consultant at Galerías del Descanso
April 1, 2025 - November 14, 2025Analyze the mattress market in Puebla and propose sensory strategies to improve brand positioning and interaction. Conducted quantitative research with 350 structured surveys, using SPSS for ANOVA, Chi-square, correlation, and regression analysis. Identified insights about digital trust, in-store experience, and perceived consumer value. Proposed experiential marketing, honest advertising, and local referral programs. Designed a comprehensive communication and emotional connection plan for target audiences.
Founder & CEO at Fefi Crochet
August 1, 2022 - December 1, 2023Founded and managed a handmade fashion and accessories brand from concept to delivery; oversaw operations including customer service, social media, product photography, packaging design, and finances; built brand identity and an online community guided by KPIs and Instagram analytics; developed sales, digital marketing, and resource management strategies.
Content Creator & Video Editor at Tecnológico de Monterrey – On-campus Intern
August 1, 2023 - PresentProduced and edited audiovisual content for national-level institutional social media (Reels, TikToks, Stories); designed organic and informative content strategies aligned with institutional identity, based on metrics and insights; filmed with iPhone 15 ensuring high-quality visuals, engagement, and storytelling; supported event coverage and student activity promotion through digital interviews and engagement content.
Book Translator at Juan Manuel Canepa (Author & Music Writer)
August 1, 2024 - PresentUtilized English proficiency for book interpretation and translation into Spanish.
UGC Content Creator at Freelance / Self-employed
June 1, 2024 - PresentProduced and edited authentic, strategic audiovisual content (reels, lifestyle, product demos) for digital marketing campaigns; developed storytelling and visual scripts aligned with each brand’s identity and values; collaborated with brands including Dove, Groovies, Estado Natural, Blackbox, Pure Form, Neshama Studio; optimized content for Instagram and TikTok; managed deliverables, briefs, and revisions with agencies and brand managers.
Book Translator (Author & Music Writer) at Juan Manuel Canepa
August 1, 2024 - PresentUtilized English proficiency for book interpretation and translation into Spanish.
UGC Content Creator (Freelance) at Collaborations with National & International Brands
June 1, 2024 - PresentProduced and edited authentic, strategic audiovisual content for digital marketing campaigns; collaborated with brands including Dove, Groovies, Estado Natural, Blackbox, Pure Form, Neshama Studio; optimized content for Instagram and TikTok; managed briefs and revisions with agencies.
Content Creator & Video Editor at Tecnológico de Monterrey (On campus Intern)
August 1, 2023 - PresentProduced and edited audiovisual content for national-level institutional social media (Reels, TikToks, Stories). Designed organic and informative content strategies aligned with institutional identity, based on metrics and insights. Filmed with iPhone 15 ensuring high-quality visuals, engagement, and storytelling. Supported event coverage and student activity promotion through digital interviews and engagement content.
Education
Bachelor’s Degree in Marketing at Tecnológico de Monterrey, Campus Puebla
January 11, 2030 - June 1, 2027Bachelor’s Degree in Marketing at Tecnológico de Monterrey, Campus Puebla
January 11, 2030 - June 1, 2027Bachelor's Degree in Marketing at Tecnológico de Monterrey, Campus Puebla
January 11, 2030 - June 1, 2027Intensive English Program & Extracurricular Immersive Learning at Vancouver, Canada
August 1, 2017 - August 31, 2017Intensive English Program & Cultural Activities at Toronto, Canada
August 1, 2018 - August 31, 2018Intensive French Program & Immersive Learning Activities at Cavilam, Vichy, France
February 1, 2025 - February 28, 2025Bachelor’s Degree in Marketing at Tecnológico de Monterrey, Campus Puebla
January 11, 2030 - June 1, 2027Intensive English Program at Vancouver, Canada
August 1, 2017 - January 12, 2026Intensive English Program at Toronto, Canada
August 1, 2018 - January 12, 2026Intensive French Program at Cavilam, Vichy, France
February 1, 2025 - January 12, 2026Qualifications
Intensive English Program - Vancouver, Canada
August 1, 2017 - November 14, 2025Intensive English Program - Toronto, Canada
August 1, 2018 - November 14, 2025Intensive French Program & Immersive Learning - Cavilam, Vichy, France
February 1, 2025 - November 14, 2025Intensive English Program - Vancouver
August 1, 2017 - January 12, 2026Intensive English Program - Toronto
August 1, 2018 - January 12, 2026Intensive French Program - Cavilam, Vichy
February 1, 2025 - January 12, 2026Industry Experience
Education, Media & Entertainment, Software & Internet, Professional Services, Other, Retail
Creation and Edition of feed organic content for digital platform social media Instagram
Collaborative job
Video creation and editing for digital platform Instagram, feed organic content
Collaborative job
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