Available to hire
Hi, I’m Carol Santos—a multidisciplinary creative working at the intersection of art, design, strategy, and culture. I’m driven by curiosity about how people, culture, and brands connect, and I love turning insights into soulful brands and meaningful experiences.
Over 20+ years across Latin America and the Gulf, I’ve partnered with agencies, studios, and art spaces to craft branding, packaging, and communications for Adidas, Coca-Cola, Avon, Universal Music, and more. I believe in emotional honesty, storytelling, and bold, truthful ideas that resonate beyond trends.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Work Experience
Co-Founder & Creative Director at Carolina-Mir
January 1, 2021 - PresentLed multidisciplinary branding and design projects with a strong focus on contemporary art, culture, and innovation-driven brands. Utilized contemporary art, installations, and subjective approaches to craft deeper, meaningful brand experiences where concept and emotion intersect. Built branding and communication strategies for clients in the Arab Gulf region, blending intuition with strategy, collage with concept, and design with deeper meaning.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025Directed branding and design projects for contemporary art and innovation-focused brands. Worked on campaigns for major brands like Havaianas and O Boticário integrating conceptual thinking with visually compelling storytelling. Explored symbolism and emotional resonance to create bold and memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025Designed point-of-sale materials, packaging, and campaigns with a strategic focus on shopper behavior and in-store brand experience for leading consumer brands.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025Worked on global branding, packaging, and key visuals for clients including Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025Led visual campaigns and integrated design projects for major brands including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025Worked on strategic design, campaigns, and marketing materials for major brands like Avon. Developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led rebranding for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025Designed in-store communication and packaging focused on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025Created POS materials and campaigns for clients including Oi telecom, implementing the Wolf Ollins brand system. Developed full collateral for Oi’s collaborations with MTV and other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025Focused on logo design and full brand development including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025Worked on album covers for music industry clients, exploring unconventional materials such as Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025Worked from 1994 to 2000 on various creative projects including graphic design and visual communication.
Co-Founder & Creative Director at Carolina-Mir
December 31, 2025 - August 22, 2025Led multidisciplinary branding and design projects with a strong focus on contemporary art, culture, and innovation-driven brands. Used contemporary art, installations, and a more subjective lens as starting points to craft deeper, more meaningful brand experiences where concept and emotion intersected to create resonance beyond aesthetics.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025Worked on campaigns for major brands like Havaianas and O Boticário, blending strong conceptual thinking with visually compelling storytelling. Brought an artistic and intuitive approach to projects—exploring symbolism and emotional resonance to create bold, memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025Designed POS materials, packaging, and campaigns for leading consumer brands, with a strategic focus on shopper behavior and in-store brand experience.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025Worked on global branding, packaging, and key visuals for clients such as Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects, contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025Led visual campaigns and integrated design projects for major brands, including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025Worked on strategic design, campaigns, and marketing materials for major brands like Avon. Also developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led a rebranding project for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025Designed in-store communication and packaging, with a focus on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025Created POS materials and campaigns for clients including Oi telecom, implementing the Wolff Olins brand system. Developed full collateral for Oi’s collaborations with MTV and contributed to visual projects for other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025Focused on logo design and full brand development, including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025Worked on album covers for music industry clients, exploring unconventional materials like Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025Worked extensively from 1994 to 2000 on graphic design projects related to album covers and visual communication.
Co-Founder & Creative Director at Carolina-Mir
January 1, 2021 - PresentLed multidisciplinary branding and design projects focused on contemporary art, culture, and innovation-driven brands. Used contemporary art, installations, and a subjective lens as starting points to craft deeper, meaningful brand experiences where concept and emotion intersected to create resonance beyond aesthetics.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025Worked on campaigns for major brands like Havaianas and O Boticário, blending strong conceptual thinking with visually compelling storytelling. Explored symbolism and emotional resonance to create bold, memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025Designed POS materials, packaging, and campaigns for leading consumer brands, with strategic focus on shopper behavior and in-store brand experience.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025Worked on global branding, packaging, and key visuals for clients such as Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025Led visual campaigns and integrated design projects for major brands, including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025Worked on strategic design, campaigns, and marketing materials for brands like Avon. Developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led rebranding project for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025Designed in-store communication and packaging focused on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025Created POS materials and campaigns for clients including Oi telecom, implemented Wolf Ollins brand system, developed collateral for Oi’s collaborations with MTV, and contributed to visual projects for other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025Focused on logo design and full brand development including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025Worked on album covers for music industry clients, using Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025Worked on album covers and visual communication, focusing on creative development.
Creative Director at SPUTNIK ART & DESIGN
January 1, 2017 - January 1, 2021Led branding and design projects blending artistic intuition with strategy; explored symbolism and emotional resonance to create brand experiences beyond aesthetics.
Senior Designer at ALMAPBBDO
January 1, 2016 - January 1, 2017Designed POS materials, packaging and campaigns for leading consumer brands; incorporated shopper behavior and in-store experiences to boost impact.
Senior Designer at LEO BURNETT TAILOR MADE
January 1, 2015 - January 1, 2016Global branding, packaging, and key visuals for clients such as Unilever, Mondelez, and Nestlé; led brand identity and positioning projects.
Creative Director at Dragon Rouge
January 1, 2014 - January 1, 2015Created transformative campaigns blending conceptual thinking and emotional resonance for diverse clients.
Senior Art Director / Planner at Benfeitoria
January 1, 2013 - January 1, 2014Led visual campaigns and integrated design for social impact and collaborative innovation platforms; built awareness for Coca-Cola's concept store and Adidas collaborations.
Senior Designer / Art Director at Ogilvy
January 1, 2011 - January 1, 2013Strategic design, campaigns, and marketing materials for Avon; developed branding projects, album covers and book designs.
Senior Designer at Crama Design
January 1, 2009 - January 1, 2011Explored visual experimentation through photography, collage and mixed media; led editorial design, book covers, and rebranding projects (Coca-Cola guaraná).
Senior Designer / Strategic Planner at Retina 78
January 1, 2008 - January 1, 2009In-store communication and packaging; focus on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
January 1, 2005 - January 1, 2008Campaign materials, brand system and design for Oi, MTV collaborations; development of collateral for national brands.
Designer / Art Director at NBS Design
January 1, 2002 - January 1, 2005Logo and brand development for online platform; identity systems.
Branding Designer at Ana Couto Branding
January 1, 2001 - January 1, 2002Album covers for music clients; experimented with unconventional materials like Polaroids, clay, collage.
Designer at Pós-Imagem Design
January 1, 1994 - January 1, 2000Explored visual experimentation; rebranding projects and editorial design.
Senior Designer at Ana Couto Branding
January 1, 2001 - January 1, 2002Worked on album covers for music industry clients, exploring unconventional materials to create bold visual narratives.
Education
Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - January 1, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - January 1, 2003Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - January 1, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - January 1, 2003Qualifications
Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - December 31, 2025IA Lab - 2nd Edition
January 1, 2025 - December 31, 2025IA Lab - 1st Edition
January 1, 2024 - December 31, 2024Design and Visual Communications, Templo (Experimental Course)
January 1, 2014 - December 31, 2014Branding, Perestroika – Creative Activity School (Intensive Training)
January 1, 2013 - December 31, 2013New Ways of Thinking, Institute of Contemporary Arts (ICA)
January 1, 2001 - December 31, 2001Motion Picture Title Sequences with Kyle Cooper, ICA
January 1, 2001 - December 31, 2001Graphic Design Workshop with Peter Saville & Tom Hingston, University of the Arts London
January 1, 2001 - December 31, 2001Designing for the Music Industry with Vaughan Oliver, Central Saint Martins
January 1, 2001 - December 31, 2001The Ideas Course with Amanda Hopkins & Tony Clelfordr, University of the Arts London
January 1, 2000 - December 31, 2000Visual Arts Workshop with Richard Wilde, School of Visual Arts/Workshop RJ
January 1, 2000 - December 31, 2000Transcendental Meditation, Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025Reflexology for Grounding & Energy Balance, CEATA
January 1, 2025 - December 31, 2025Reiki Level II, Mikao Usui Method
January 1, 2015 - August 22, 2025Reiki Level I, Mikao Usui Method
January 1, 2014 - August 22, 2025Shiatsu Namikoshi Technique, Kofukan School of Shiatsu
January 1, 2011 - December 31, 2012Shiatsu ASBAMTHO Therapeutic Bodywork Course
January 1, 2010 - December 31, 2010Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - December 31, 2025IA Lab - 2nd Edition
January 1, 2025 - December 31, 2025IA Lab - 1st Edition
January 1, 2024 - December 31, 2024Transcendental Meditation - Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025Reflexology for Grounding & Energy Balance
January 1, 2025 - December 31, 2025Reiki Level II - Mikao Usui Method
January 1, 2015 - August 22, 2025Reiki Level I - Mikao Usui Method
January 1, 2014 - August 22, 2025Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - August 22, 2025IA Lab - 2nd Edition
January 1, 2025 - August 22, 2025IA Lab - 1st Edition
January 1, 2024 - August 22, 2025Transcendental Meditation - Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025Reflexology for Grounding & Energy Balance
January 1, 2025 - August 22, 2025Reiki Level II - Mikao Usui Method
January 1, 2015 - August 22, 2025Reiki Level I - Mikao Usui Method
January 1, 2014 - August 22, 2025Shiatsu Namikoshi Technique
January 1, 2011 - December 31, 2012Shiatsu ASBAMTHO
January 1, 2010 - December 31, 2010Transcendental Meditation - Maharishi Mahesh Yogi Method
January 1, 2000 - April 14, 2026Reiki Level I - MIKAO Usui Method
January 1, 2014 - April 14, 2026Reiki Level II - MIKAO Usui Method
January 1, 2015 - April 14, 2026Reflexology for Grounding & Energy Balance
January 1, 2025 - April 14, 2026Shiatsu (Namikoshi Technique)
January 1, 2011 - January 1, 2012Shiatsu ASBAMTHO - Therapeutic bodywork
January 1, 2010 - April 14, 2026Reiki Level I - Usui Method
January 1, 2014 - April 14, 2026Reiki Level II - Usui Method
January 1, 2015 - April 14, 2026Shihatsu Namikoshi Technique
January 1, 2011 - January 1, 2012Shihatsu Asbamtho
January 1, 2010 - January 1, 2011Transcendental Meditation - Mahesh Yogi Method
January 1, 2000 - April 14, 2026Reflexology for Grounding & Energy Balance
January 1, 2025 - April 14, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Non-Profit Organization, Consumer Goods, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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