I’m a multidisciplinary creative working at the intersection of design, art, and cultural projects. With experience across Brazil, London, and Portugal, I’ve developed identities and visuals that merge artistic sensibility with experimentation.

Carol Santos

I’m a multidisciplinary creative working at the intersection of design, art, and cultural projects. With experience across Brazil, London, and Portugal, I’ve developed identities and visuals that merge artistic sensibility with experimentation.

Available to hire

I’m a multidisciplinary creative working at the intersection of design, art, and cultural projects. With experience across Brazil, London, and Portugal, I’ve developed identities and visuals that merge artistic sensibility with experimentation.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Co-Founder & Creative Director at Carolina-Mir
January 1, 2021 - Present
Led multidisciplinary branding and design projects with a strong focus on contemporary art, culture, and innovation-driven brands. Utilized contemporary art, installations, and subjective approaches to craft deeper, meaningful brand experiences where concept and emotion intersect. Built branding and communication strategies for clients in the Arab Gulf region, blending intuition with strategy, collage with concept, and design with deeper meaning.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025
Directed branding and design projects for contemporary art and innovation-focused brands. Worked on campaigns for major brands like Havaianas and O Boticário integrating conceptual thinking with visually compelling storytelling. Explored symbolism and emotional resonance to create bold and memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025
Designed point-of-sale materials, packaging, and campaigns with a strategic focus on shopper behavior and in-store brand experience for leading consumer brands.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025
Worked on global branding, packaging, and key visuals for clients including Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025
Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025
Led visual campaigns and integrated design projects for major brands including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025
Worked on strategic design, campaigns, and marketing materials for major brands like Avon. Developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025
Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led rebranding for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025
Designed in-store communication and packaging focused on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025
Created POS materials and campaigns for clients including Oi telecom, implementing the Wolf Ollins brand system. Developed full collateral for Oi’s collaborations with MTV and other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025
Focused on logo design and full brand development including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025
Worked on album covers for music industry clients, exploring unconventional materials such as Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025
Worked from 1994 to 2000 on various creative projects including graphic design and visual communication.
Co-Founder & Creative Director at Carolina-Mir
December 31, 2025 - August 22, 2025
Led multidisciplinary branding and design projects with a strong focus on contemporary art, culture, and innovation-driven brands. Used contemporary art, installations, and a more subjective lens as starting points to craft deeper, more meaningful brand experiences where concept and emotion intersected to create resonance beyond aesthetics.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025
Worked on campaigns for major brands like Havaianas and O Boticário, blending strong conceptual thinking with visually compelling storytelling. Brought an artistic and intuitive approach to projects—exploring symbolism and emotional resonance to create bold, memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025
Designed POS materials, packaging, and campaigns for leading consumer brands, with a strategic focus on shopper behavior and in-store brand experience.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025
Worked on global branding, packaging, and key visuals for clients such as Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects, contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025
Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025
Led visual campaigns and integrated design projects for major brands, including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025
Worked on strategic design, campaigns, and marketing materials for major brands like Avon. Also developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025
Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led a rebranding project for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025
Designed in-store communication and packaging, with a focus on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025
Created POS materials and campaigns for clients including Oi telecom, implementing the Wolff Olins brand system. Developed full collateral for Oi’s collaborations with MTV and contributed to visual projects for other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025
Focused on logo design and full brand development, including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025
Worked on album covers for music industry clients, exploring unconventional materials like Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025
Worked extensively from 1994 to 2000 on graphic design projects related to album covers and visual communication.
Co-Founder & Creative Director at Carolina-Mir
January 1, 2021 - Present
Led multidisciplinary branding and design projects focused on contemporary art, culture, and innovation-driven brands. Used contemporary art, installations, and a subjective lens as starting points to craft deeper, meaningful brand experiences where concept and emotion intersected to create resonance beyond aesthetics.
Creative Director at Sputnik Art & Design
December 31, 2021 - August 22, 2025
Worked on campaigns for major brands like Havaianas and O Boticário, blending strong conceptual thinking with visually compelling storytelling. Explored symbolism and emotional resonance to create bold, memorable brand experiences.
Senior Designer at AlmapBBDO
December 31, 2017 - August 22, 2025
Designed POS materials, packaging, and campaigns for leading consumer brands, with strategic focus on shopper behavior and in-store brand experience.
Senior Designer at Leo Burnett Tailor Made
December 31, 2016 - August 22, 2025
Worked on global branding, packaging, and key visuals for clients such as Unilever, Mondelez, and Nestlé. Directed brand identity and positioning projects contributing to strategic and conceptual development.
Creative Director at Dragon Rouge
December 31, 2015 - August 22, 2025
Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform.
Senior Art Director / Planner at Benfeitoria
December 31, 2014 - August 22, 2025
Led visual campaigns and integrated design projects for major brands, including Coca-Cola’s concept store and Adidas + Stella McCartney.
Senior Designer / Art Director at Ogilvy
December 31, 2013 - August 22, 2025
Worked on strategic design, campaigns, and marketing materials for brands like Avon. Developed branding projects, album covers, and book designs.
Senior Designer at Crama Design
December 31, 2011 - August 22, 2025
Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design, book covers, and led rebranding project for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
December 31, 2009 - August 22, 2025
Designed in-store communication and packaging focused on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
December 31, 2008 - August 22, 2025
Created POS materials and campaigns for clients including Oi telecom, implemented Wolf Ollins brand system, developed collateral for Oi’s collaborations with MTV, and contributed to visual projects for other national brands.
Designer / Art Director at NBS
December 31, 2005 - August 22, 2025
Focused on logo design and full brand development including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
December 31, 2002 - August 22, 2025
Worked on album covers for music industry clients, using Polaroids, clay, collage, and photography to create bold visual narratives.
Designer at Pós-Imagem Design
December 31, 2000 - August 22, 2025
Worked on album covers and visual communication, focusing on creative development.

Education

Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003
Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003
Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003
Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003
Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - December 31, 2003
Bachelor’s Degree in Fashion/Apparel Design at Universidade Candido Mendes
January 1, 2002 - December 31, 2003

Qualifications

Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - December 31, 2025
IA Lab - 2nd Edition
January 1, 2025 - December 31, 2025
IA Lab - 1st Edition
January 1, 2024 - December 31, 2024
Design and Visual Communications, Templo (Experimental Course)
January 1, 2014 - December 31, 2014
Branding, Perestroika – Creative Activity School (Intensive Training)
January 1, 2013 - December 31, 2013
New Ways of Thinking, Institute of Contemporary Arts (ICA)
January 1, 2001 - December 31, 2001
Motion Picture Title Sequences with Kyle Cooper, ICA
January 1, 2001 - December 31, 2001
Graphic Design Workshop with Peter Saville & Tom Hingston, University of the Arts London
January 1, 2001 - December 31, 2001
Designing for the Music Industry with Vaughan Oliver, Central Saint Martins
January 1, 2001 - December 31, 2001
The Ideas Course with Amanda Hopkins & Tony Clelfordr, University of the Arts London
January 1, 2000 - December 31, 2000
Visual Arts Workshop with Richard Wilde, School of Visual Arts/Workshop RJ
January 1, 2000 - December 31, 2000
Transcendental Meditation, Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025
Reflexology for Grounding & Energy Balance, CEATA
January 1, 2025 - December 31, 2025
Reiki Level II, Mikao Usui Method
January 1, 2015 - August 22, 2025
Reiki Level I, Mikao Usui Method
January 1, 2014 - August 22, 2025
Shiatsu Namikoshi Technique, Kofukan School of Shiatsu
January 1, 2011 - December 31, 2012
Shiatsu ASBAMTHO Therapeutic Bodywork Course
January 1, 2010 - December 31, 2010
Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - December 31, 2025
IA Lab - 2nd Edition
January 1, 2025 - December 31, 2025
IA Lab - 1st Edition
January 1, 2024 - December 31, 2024
Transcendental Meditation - Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025
Reflexology for Grounding & Energy Balance
January 1, 2025 - December 31, 2025
Reiki Level II - Mikao Usui Method
January 1, 2015 - August 22, 2025
Reiki Level I - Mikao Usui Method
January 1, 2014 - August 22, 2025
Art & Spirituality in Jungian-Inspired Art Therapy
January 1, 2025 - August 22, 2025
IA Lab - 2nd Edition
January 1, 2025 - August 22, 2025
IA Lab - 1st Edition
January 1, 2024 - August 22, 2025
Transcendental Meditation - Maharishi Mahesh Yogi Method
January 1, 2000 - December 31, 2025
Reflexology for Grounding & Energy Balance
January 1, 2025 - August 22, 2025
Reiki Level II - Mikao Usui Method
January 1, 2015 - August 22, 2025
Reiki Level I - Mikao Usui Method
January 1, 2014 - August 22, 2025
Shiatsu Namikoshi Technique
January 1, 2011 - December 31, 2012
Shiatsu ASBAMTHO
January 1, 2010 - December 31, 2010

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Non-Profit Organization, Consumer Goods