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Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections. With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.…Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections. With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.

Carrie Heiners

Social Media Manager, Marketing Strategist, Community Manager, +2

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Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections. With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.…Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections. With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.

Available to hire

Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections.

With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Fluent

Dutch

Fluent

Work Experience

Freelance Social Media & Community Manager at FREENOW

March 1, 2025 - Present

Executed localised social campaigns across Europe. Collaborated daily with local marketing, content & performance teams to ensure alignment and growth. Launched UGC campaigns to increase engagement. Wrote content scripts & concepts.

Freelance Digital Performance Marketer at BASTIAN LEWIS AGENCY

March 1, 2025 - Present

Designed and managed paid social campaigns with €50K+/month budgets across DACH & Benelux. Closely collaborated with creatives, strategists and clients to refine messaging and targeting. Achieved 2.5x ROAS and 8% CPL reduction through agile A/B testing and data insights.

Founder of the slow fashion label selah vie at selah vie

September 1, 2024 - Present

Built the brand from scratch including concept, positioning, content & channel mix. Planned and launched 3 digital campaigns with 120+ live viewers and 5% website CVR. Developed a brand narrative and content pillars that ensured cohesive storytelling across social, email & website.

Freelance Trade Marketing Manager at NEWPHARMA

September 30, 2024 - July 30, 2025

Led 15+ co-branded campaigns with beauty brands across Europe, achieving a +5% sales uplift. Worked cross-functionally with sales, media & category teams to execute tailored promotions. Developed campaign frameworks and market strategies to improve CAC and brand visibility.

Freelance Social Media Manager at JOURNEY D.LUXE

August 31, 2024 - July 30, 2025

Created & rolled out content plans tailored to luxury travel audiences. Partnered with influencers & creatives to boost bookings (+22%) and follower growth (+5% monthly). Continuously optimised strategy using KPIs across IG and paid channels.

Senior Digital Growth & Go-to-market Manager at NUTCHEL COSY CABINS

December 31, 2023 - July 30, 2025

Developed and executed GTM strategies for new markets in FR, BE & DE, driving 35% YoY growth. Gained +3.5K IG followers/month at 5% CVR and 2.5% ER, with influencer ROI of 300%. Led integrated campaigns across SEO, mailings, social, referrals & partnerships. Managed €250K+ annual marketing budget and cross-functional project teams.

Junior Marketing Manager Belux at VILLEROY & BOCH

December 31, 2017 - July 30, 2025

Developed and executed regional marketing strategies including content & messaging. Launched a B2B loyalty program (+20% retention) and supported bath & wellness product lines. Delivered integrated campaigns across print, digital, POS and email.

Freelance Employer Branding Strategist at FANUC EUROPE

May 31, 2024 - July 30, 2025

Created and launched employer branding campaigns across 10+ markets. Increased applications by 40% through targeted messaging and campaign localisation. Developed scalable campaign toolkits in close collaboration with HR, brand & communications teams.

Junior Account Manager at MEDIA-PLANNING AGENCY

November 30, 2014 - July 30, 2025

Managed 10+ B2C clients across Benelux, delivering 360° marketing campaigns. Acted as the main liaison between clients, creative teams and media planning. Coordinated campaign rollouts including social content, influencer activations, POS and newsletters. Known for reliable execution, fast turnaround times and strong internal team alignment.

Freelance Social Media & Marketing Strategist at Independent / Freelance

September 30, 2024 - September 17, 2025

Community Builder, Performance-driven marketer and global brand communicator focused on crafting social-first, digital marketing strategies that drive growth, engagement, and retention across platforms; expert in UGC, creator partnerships, localization, and data-led optimization.