Carrie Heiners
Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms.
About
Hi, I’m Carrie Heiners, a freelance Social Media & Marketing Strategist and Community Builder who crafts social-first, data-driven strategies that propel growth and engagement across global platforms. I design content ecosystems that bring people together, align product, brand and local teams, and turn launches into lasting connections.
With a strategic mindset and platform expertise, I partner with creators, influencers and cross-functional teams to drive performance, retention and scale internationally. I love turning audience insights into relatable content and measurable campaigns that move the needle.
- 11 years' experience
- Joined July 2025
Skills· 15
Languages
- GermanFluent
- EnglishFluent
- FrenchFluent
- DutchFluent
Industry experience
- Travel & Hospitality
- Retail
- Media & Entertainment
- Consumer Goods
- Professional Services
- Software & Internet
Work experience· 10 roles
Designed and managed paid social campaigns with €50K+/month budgets across DACH & Benelux. Closely collaborated with creatives, strategists and clients to refine messaging and targeting. Achieved 2.5x ROAS and 8% CPL reduction through agile A/B testing and data insights.
Executed localised social campaigns across Europe. Collaborated daily with local marketing, content & performance teams to ensure alignment and growth. Launched UGC campaigns to increase engagement. Wrote content scripts & concepts.
Community Builder, Performance-driven marketer and global brand communicator focused on crafting social-first, digital marketing strategies that drive growth, engagement, and retention across platforms; expert in UGC, creator partnerships, localization, and data-led optimization.
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