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I'm a seasoned content leader and journalist with 15 years' experience translating complex ideas into compelling stories for diverse audiences. I'm currently freelancing, balancing content leadership and copy consultancy with technology and science reporting for the BBC. I bring a strong history of in-house creative leadership roles at mission-driven organizations, building content functions from scratch, leading cross-functional teams, and developing copy rebrands and content libraries that drive measurable audience growth and organizational impact.…I'm a seasoned content leader and journalist with 15 years' experience translating complex ideas into compelling stories for diverse audiences. I'm currently freelancing, balancing content leadership and copy consultancy with technology and science reporting for the BBC. I bring a strong history of in-house creative leadership roles at mission-driven organizations, building content functions from scratch, leading cross-functional teams, and developing copy rebrands and content libraries that drive measurable audience growth and organizational impact.

Carrie M. King

Writer, Copywriter, Content Designer, +2

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I'm a seasoned content leader and journalist with 15 years' experience translating complex ideas into compelling stories for diverse audiences. I'm currently freelancing, balancing content leadership and copy consultancy with technology and science reporting for the BBC. I bring a strong history of in-house creative leadership roles at mission-driven organizations, building content functions from scratch, leading cross-functional teams, and developing copy rebrands and content libraries that drive measurable audience growth and organizational impact.…I'm a seasoned content leader and journalist with 15 years' experience translating complex ideas into compelling stories for diverse audiences. I'm currently freelancing, balancing content leadership and copy consultancy with technology and science reporting for the BBC. I bring a strong history of in-house creative leadership roles at mission-driven organizations, building content functions from scratch, leading cross-functional teams, and developing copy rebrands and content libraries that drive measurable audience growth and organizational impact.

Available to hire

I’m a seasoned content leader and journalist with 15 years’ experience translating complex ideas into compelling stories for diverse audiences. I’m currently freelancing, balancing content leadership and copy consultancy with technology and science reporting for the BBC.

I bring a strong history of in-house creative leadership roles at mission-driven organizations, building content functions from scratch, leading cross-functional teams, and developing copy rebrands and content libraries that drive measurable audience growth and organizational impact.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

German

Advanced

French

Intermediate

Irish

Intermediate

Work Experience

Content Strategist & Journalist at Freelance (BBC contributor)

January 1, 2023 - Present

Tech and innovation reporter for the BBC in Germany, producing in-depth features and radio journalism for international audiences. Also contributed as art editor at Exberliner and bylined pieces for Salon, TNW, and Sifted, among others. Content consultant for technology companies and mission-driven organizations across Europe, delivering editorial strategies, thought leadership programs, and copy rebrands and content libraries.

Team Lead, Content at Ada Health

January 1, 2022 - January 1, 2023

Led distributed content team of 15 (5 in-house, 10 freelance) delivering evidence-based output for a range of key audiences. Developed cross-departmental content strategies balancing diverse stakeholder needs while maintaining brand consistency and advancing organizational goals. Streamlined editorial processes while maintaining quality and fact-checking standards in a highly-regulated medical environment.

Content Lead at nilo.health

June 1, 2021 - January 1, 2022

Built company-wide content function from scratch, establishing content strategy, editorial processes, brand voice guidelines, and scalable systems for this early-stage mental health platform. Collaborated with clinical, product, and marketing teams to develop accessible, evidence-based, and sensitively-delivered content.

Editor-in-Chief / Senior Content Marketing Manager at Blinkist Magazine

May 1, 2017 - January 1, 2021

Owned editorial and content strategy for Blinkist Magazine, developing a content vehicle that drove organic audience growth and established brand authority. Collaborated with founders and senior leadership on strategic content decisions, brand narrative development, and public positioning. Established editorial standards and processes that enabled content quality and consistency as the company scaled internationally.

Content Marketing Officer at Jobspotting (acq’d by SmartRecruiters)

August 1, 2014 - October 1, 2016

Established and developed the Journal by Jobspotting, managing all content development including brand messaging, paid campaigns, and organic growth.

Writers WebTV / Digital Marketing Officer / Literary Programme Coordinator at Irish Writers' Centre

January 1, 2011 - January 1, 2014

Developed content and programmes for cultural organisations, managed stakeholder communications, and coordinated large-scale public events.