Carrie Plotkin

Created social media content for clients in the music industry; developed content strategies for target demographics; managed paid advertising, produced high-quality photo and video footage, created social media calendars, and edited content for multiple platforms. Leveraged industry trends to continuously optimize campaigns and ensure posting consistency.

Assisted with licenses and approvals for a rendition of 'The Christmas Guest' released as a single and on vinyl. Researched and negotiated mechanical and DPD licenses; coordinated licensing with Sony Music Publishing, ASCAP, BMI, UR Pressing, Bluewater Music, CmdShft; drafted and revised cover song approvals; contributed to licensing workflows and the social media rollout plan; documented steps for publishing the release.

Helped launch a new website/service enabling patrons to directly contribute funds; designed graphics for websites, social media, and campaigns; oversaw marketing and PR; organized fundraisers and live music events; developed a brand identity; directed merchandise design and production; led photo and video shoots; produced monthly blog posts and newsletters; tracked website and social analytics.