I am Antonio Caruso, a results-driven Digital Marketing professional based in Malta. I have over 9 years of hands-on experience in SEO, paid advertising, social media, email marketing, content creation, and data-driven optimization across B2B and B2C contexts. I thrive on turning data into actionable campaigns, building marketing machines, and leading cross-functional teams to exceed KPIs. My toolkit spans HubSpot, Salesforce, Pardot, Tableau, and basic website development, with a knack for automation (n8n) and CRM-driven lead nurturing. I’m fluent in Italian, English, Portuguese, and Spanish, and I enjoy collaborating with stakeholders to deliver measurable growth and creative outcomes.

Antonio Caruso

I am Antonio Caruso, a results-driven Digital Marketing professional based in Malta. I have over 9 years of hands-on experience in SEO, paid advertising, social media, email marketing, content creation, and data-driven optimization across B2B and B2C contexts. I thrive on turning data into actionable campaigns, building marketing machines, and leading cross-functional teams to exceed KPIs. My toolkit spans HubSpot, Salesforce, Pardot, Tableau, and basic website development, with a knack for automation (n8n) and CRM-driven lead nurturing. I’m fluent in Italian, English, Portuguese, and Spanish, and I enjoy collaborating with stakeholders to deliver measurable growth and creative outcomes.

Available to hire

I am Antonio Caruso, a results-driven Digital Marketing professional based in Malta.

I have over 9 years of hands-on experience in SEO, paid advertising, social media, email marketing, content creation, and data-driven optimization across B2B and B2C contexts.

I thrive on turning data into actionable campaigns, building marketing machines, and leading cross-functional teams to exceed KPIs.

My toolkit spans HubSpot, Salesforce, Pardot, Tableau, and basic website development, with a knack for automation (n8n) and CRM-driven lead nurturing.

I’m fluent in Italian, English, Portuguese, and Spanish, and I enjoy collaborating with stakeholders to deliver measurable growth and creative outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Portuguese
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Manager at Grey Dog (Marketing & Events Agency)
May 1, 2024 - Present
Develops and implements marketing strategies aligned with clients' KPIs and business goals, ensuring measurable results across campaigns. Leads planning and optimisation of paid search, display, and social advertising to maximize ROI. Conducts SEO audits with actionable improvements. Monitors campaign metrics using data-driven insights to refine strategies. Mentors team members, fosters collaboration, and manages stakeholder relationships. Oversees campaign budgets for cost efficiency.
Marketing Manager at The Fortia Group (M&A Advisory Firm)
April 30, 2024 - July 19, 2025
Developed and executed comprehensive marketing strategies aligned with sales goals, focusing on B2B lead generation through SEO, social media, email marketing, PR, and website optimisation. Created targeted content campaigns for webinars and conferences, managing external collaborators for quality marketing collateral. Implemented marketing automation tools for lead segmentation, scoring, and personalised outreach to improve campaign efficiency.
Senior Marketing Operations Analyst at SurveyMonkey
February 28, 2023 - July 19, 2025
Managed end-to-end campaign execution including email marketing, webinar creation, database segmentation, and quality assurance. Implemented automated HubSpot processes to enhance lead management and sales efficiency. Collaborated with global marketing teams to align strategies, redefine personas, and analyze campaign metrics to optimize workflows and targeting for improved performance.
Digital Marketing Executive at Jobbio (Job Marketplace & Employer Branding Platform)
June 30, 2022 - July 19, 2025
Managed B2B and B2C acquisition campaigns across LinkedIn, Facebook, Google PPC, and display ad networks using A/B testing, SEO audits, and customer data analysis to optimize conversions. Developed landing pages and enhanced UX with designers. Tracked performance using Google Analytics and Salesforce to boost event ticket sales and job applications.
Marketing Manager at Grey Dog (Marketing & Events Agency)
May 1, 2024 - Present
Develop and implement marketing strategies aligned with clients' KPIs and business goals, ensuring measurable results across multiple campaigns. Lead the planning and optimisation of paid search, display, and social advertising strategies, achieving consistent performance and maximising ROI. Conduct SEO audits and recommend actionable improvements to enhance organic search rankings and website performance. Monitor campaign performance metrics, leveraging data-driven insights to refine strategies and achieve client objectives. Mentor team members and foster a collaborative environment, ensuring effective coordination and execution of projects. Build and nurture strong relationships with internal stakeholders and clients, aligning marketing efforts with broader objectives. Manage campaign budgets, optimising resources to deliver impactful results while maintaining cost efficiency.
Marketing Manager at The Fortia Group (M&A Advisory Firm)
April 30, 2024 - July 23, 2025
Developed and executed comprehensive marketing strategies aligned with sales objectives, driving measurable growth. Leveraged competitive analysis and B2B lead generation via SEO, social media, email marketing, PR, and website optimisation. Created targeted content campaigns for webinars and conferences, enhancing engagement, while managing external collaborators to produce high-quality reports, blog articles, and marketing collateral. Implemented marketing automation tools to optimise lead segmentation, scoring, and personalised outreach, improving overall campaign efficiency and performance.
Senior Marketing Operations Analyst at SurveyMonkey
February 28, 2023 - July 23, 2025
Managed end-to-end campaign execution, including email marketing, webinar creation, database segmentation, and quality assurance. Implemented automated processes in HubSpot to enhance lead management and sales efficiency. Partnered with global marketing teams to align strategies, redefine personas, and analyse campaign metrics such as MQLs and pipeline to optimise workflows and improve targeting and performance outcomes.
Digital Marketing Executive at Jobbio (Job Marketplace & Employer Branding Platform)
June 1, 2022 - July 23, 2025
Managed end-to-end B2B and B2C acquisition campaigns across LinkedIn, Facebook, Google PPC, and display ad networks. Leveraged A/B testing, SEO audits, and customer data analysis to optimise conversions and inform strategies. Developed landing pages, enhanced UX in collaboration with designers, and tracked performance metrics using tools like Google Analytics and Salesforce to drive event ticket sales and job applications through targeted advertising.
Marketing Strategist & Automation Consultant at Caruso Martech
May 1, 2025 - Present
Building data-driven marketing machines for growing brands, with a focus on performance campaigns and workflow automation to deliver tangible results.
Marketing Manager at Grey Dog
May 1, 2024 - April 1, 2025
Developed and implemented marketing strategies aligned with clients' KPIs, led paid search, display, and social advertising, conducted SEO audits, monitored performance, and mentored team members.
Marketing Manager at The Fortia Group
May 1, 2023 - April 1, 2024
Developed and executed comprehensive marketing strategies for growth, leveraging SEO, social media, email marketing, PR, and website optimization; managed marketing automation to improve lead segmentation and outreach.
Senior Marketing Operations Analyst at SurveyMonkey
June 1, 2022 - February 1, 2023
Managed end-to-end campaign execution, including email marketing and webinars; implemented automated HubSpot processes; analyzed campaign metrics to improve targeting and performance.
Digital Marketing Executive at Jobbio
January 1, 2019 - June 1, 2022
Managed end-to-end B2B and B2C acquisition campaigns across LinkedIn, Facebook, Google PPC, and display networks; performed SEO audits; tracked performance with Google Analytics and Salesforce.
Co-founder at Unigamer
February 1, 2021 - May 1, 2023
Co-founded a social media platform connecting gamers and indie studios; achieved the second-stage milestone in Enterprise Ireland’s New Frontiers accelerator program.

Education

Higher Diploma in Data Analytics at National College of Ireland
January 1, 2021 - December 31, 2021
Master of Science in Digital Marketing at Dublin Business School
January 1, 2017 - December 31, 2017
Bachelor of Science (Hons) in Business Administration and Marketing at Universitá di Messina
January 1, 2013 - December 31, 2013
HDip in Data Analytics at National College of Ireland
January 1, 2021 - December 31, 2021
MSc in Digital Marketing at Dublin Business School
January 1, 2017 - December 31, 2017
BSc (Hons) in Business Administration and Marketing at Universitá di Messina (Italy)
January 1, 2013 - December 31, 2013
HDip in Data Analytics at National College of Ireland
January 1, 2021 - January 1, 2021
MSc in Digital Marketing at Dublin Business School
January 1, 2017 - January 1, 2017
BSc (Hons) in Business Administration and Marketing at Università di Messina (Italy)
January 1, 2013 - January 1, 2013

Qualifications

Enterprise Ireland’s New Frontiers accelerator program - second-stage milestone
February 1, 2021 - May 31, 2023

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Gaming, Financial Services