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Hi, I’m Casey Pickard—a purpose-driven creative professional blending social media, web copywriting, brand storytelling, and internal communications to transform ideas into meaningful stories that connect and engage. I thrive in wellness, entertainment, and corporate settings, where I help brands craft authentic voices that build trust and deepen audience relationships. I balance creativity with strategy, weaving content, design, and data to bring ideas to life across digital and written channels. From defining brand voice to coordinating campaigns and collaborations, I aim to drive measurable results while keeping the human element front and center.…Hi, I’m Casey Pickard—a purpose-driven creative professional blending social media, web copywriting, brand storytelling, and internal communications to transform ideas into meaningful stories that connect and engage. I thrive in wellness, entertainment, and corporate settings, where I help brands craft authentic voices that build trust and deepen audience relationships. I balance creativity with strategy, weaving content, design, and data to bring ideas to life across digital and written channels. From defining brand voice to coordinating campaigns and collaborations, I aim to drive measurable results while keeping the human element front and center.

Casey Pickard

Copywriter, Web Designer, Social Media Manager, +2

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Hi, I’m Casey Pickard—a purpose-driven creative professional blending social media, web copywriting, brand storytelling, and internal communications to transform ideas into meaningful stories that connect and engage. I thrive in wellness, entertainment, and corporate settings, where I help brands craft authentic voices that build trust and deepen audience relationships. I balance creativity with strategy, weaving content, design, and data to bring ideas to life across digital and written channels. From defining brand voice to coordinating campaigns and collaborations, I aim to drive measurable results while keeping the human element front and center.…Hi, I’m Casey Pickard—a purpose-driven creative professional blending social media, web copywriting, brand storytelling, and internal communications to transform ideas into meaningful stories that connect and engage. I thrive in wellness, entertainment, and corporate settings, where I help brands craft authentic voices that build trust and deepen audience relationships. I balance creativity with strategy, weaving content, design, and data to bring ideas to life across digital and written channels. From defining brand voice to coordinating campaigns and collaborations, I aim to drive measurable results while keeping the human element front and center.

Available to hire

Hi, I’m Casey Pickard—a purpose-driven creative professional blending social media, web copywriting, brand storytelling, and internal communications to transform ideas into meaningful stories that connect and engage. I thrive in wellness, entertainment, and corporate settings, where I help brands craft authentic voices that build trust and deepen audience relationships.

I balance creativity with strategy, weaving content, design, and data to bring ideas to life across digital and written channels. From defining brand voice to coordinating campaigns and collaborations, I aim to drive measurable results while keeping the human element front and center.

Skills

Copywriting

Branding

Web Design

Experience Level

Copywriting

Expert

Branding

Expert

Web Design

Expert

Work Experience

Social Media Manager at LOVE Yoga Space

November 30, 2025 - November 30, 2025

Defined and refined the brand voice and visual identity for a 25K+ Instagram community, maintaining consistency with the studio’s wellness-driven ethos and tone. Wrote captions and optimized hashtags that increased engagement by 35% and strengthened visibility for events and campaigns. Produced photo, video, and graphic content capturing studio experiences, generating 120K+ monthly impressions and deepening audience connections. Responded to DMs and comments with a warm, brand-aligned tone, improving community response rate by 40%. Coordinated content collaborations with teachers and partner brands, extending audience reach by 5K+ new accounts and diversifying storytelling themes.

Web Designer & Copywriter at Freelance

July 1, 2024 - November 24, 2025

Designed and launched custom Squarespace websites for wellness brands and creative entrepreneurs, integrating aesthetic design with clear, conversion-focused messaging. Wrote on-brand website copy that effectively communicates client offerings, improving lead conversions by 30–40%. Managed end-to-end creative development—brand strategy, copywriting, design, ops, and launch support—for 8–10 client projects. Developed intuitive user experiences that reflect each brand’s values through cohesive visuals and storytelling. Delivered 5+ complete websites that elevated client visibility, increased bookings by 45%, and strengthened audience trust.

Human Resources Coordinator at Activision Blizzard

March 31, 2023 - March 31, 2023

Crafted clear and empathetic internal communications to guide 1,200+ employees through promotions, compensation updates, and organizational changes, ensuring transparency and trust. Translated complex data on hiring, retention, and attrition into concise executive summaries that inform messaging direction and leadership communication strategy. Wrote performance review narratives and analytical summaries for 115 employees, blending data with storytelling to highlight achievements and development areas. Coached 50 managers on tone and delivery for feedback conversations, strengthening communication confidence and engagement. Partnered with senior leadership to shape return-to-office messaging and engagement campaigns that reflected company culture and reinforced cross-team connections.

People Development & Organizational Effectiveness Coordinator at Universal Music Group

March 31, 2022 - March 31, 2022

Collaborated with global teams of 8,500+ employees to craft learning and development messaging that fostered inclusion and reinforced company culture. Wrote and structured internal communications and training materials tailored to each business unit’s objectives, improving message clarity and engagement by 35%. Produced post-event insights and engagement reports that guided future content planning and refined communication strategies. Designed SharePoint learning hubs and migrated 150+ resources to ensure consistent access and user-friendly navigation. Developed messaging for leadership development programs, including executive coaching updates and presentations for senior leaders. Supported storytelling for UM SHe, an emerging women leaders program, by analyzing feedback and shaping executive presentations that elevated participant voices.

Editorial Intern at Vurbl

April 30, 2021 - April 30, 2021

Wrote SEO-optimized playlist descriptions for 70+ editorial features weekly, blending storytelling with keyword strategy to improve discoverability by 30%. Helped define the platform’s editorial voice through consistent tone, language, and narrative direction across 10+ campaigns. Led a team of 10+ curators, providing editorial feedback to uphold brand messaging standards and ensure cohesive content delivery. Created training manuals and editorial workflows that streamline production processes and reduce turnaround time by 25%. Researched trending topics and cultural moments to guide copy direction and informed editorial campaigns with timely themes. Collaborated with leadership to craft empathetic language for a virtual wellness program during COVID-19, strengthening internal connections and community engagement.