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Seasoned Art Director with 17+ years in UX/UI and e-commerce design for consumer goods and outdoor brands. Expert in Figma-driven prototyping, A/B testing, and brand strategy to enhance user experiences and drive revenue growth (e.g., 33% conversion uplifts). Seeking to leverage performance marketing expertise in product design roles at innovative tech or outdoor companies, focusing on scalable digital-physical integrations.…Seasoned Art Director with 17+ years in UX/UI and e-commerce design for consumer goods and outdoor brands. Expert in Figma-driven prototyping, A/B testing, and brand strategy to enhance user experiences and drive revenue growth (e.g., 33% conversion uplifts). Seeking to leverage performance marketing expertise in product design roles at innovative tech or outdoor companies, focusing on scalable digital-physical integrations.

Micah Cash

Web Designer, UI Designer, Packaging Designer, +5

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Seasoned Art Director with 17+ years in UX/UI and e-commerce design for consumer goods and outdoor brands. Expert in Figma-driven prototyping, A/B testing, and brand strategy to enhance user experiences and drive revenue growth (e.g., 33% conversion uplifts). Seeking to leverage performance marketing expertise in product design roles at innovative tech or outdoor companies, focusing on scalable digital-physical integrations.…Seasoned Art Director with 17+ years in UX/UI and e-commerce design for consumer goods and outdoor brands. Expert in Figma-driven prototyping, A/B testing, and brand strategy to enhance user experiences and drive revenue growth (e.g., 33% conversion uplifts). Seeking to leverage performance marketing expertise in product design roles at innovative tech or outdoor companies, focusing on scalable digital-physical integrations.

Available to hire

Seasoned Art Director with 17+ years in UX/UI and e-commerce design for consumer goods and outdoor brands. Expert in Figma-driven prototyping, A/B testing, and brand strategy to enhance user experiences and drive revenue growth (e.g., 33% conversion uplifts). Seeking to leverage performance marketing expertise in product design roles at innovative tech or outdoor companies, focusing on scalable digital-physical integrations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Designer at Helinox

January 1, 2025 - January 1, 2025

Directed end-to-end redesign of Helinox.com using Figma and Shopify, boosting conversion rates 33% through UX-optimized product pages and A/B testing.

Senior Designer at Tombras

December 31, 2022 - December 31, 2022

Collaborated with UX Director on RealTruck.com redesign; led visual/layout enhancements from user research; applied automotive categorization strategies to drive engagement and revenue. Led digital transformations for TX Whiskey and the University of Tennessee Medical Center, aligning UI with brand guidelines. Managed Krusteaz’s Amazon Brand Store and A+ Content to boost performance.

Senior Designer at Timbuk2

December 31, 2020 - December 31, 2020

Directed logo transition and maintained brand consistency across packaging, e-commerce, corporate sales, and custom products; leveraged analytics to optimize e-commerce sales and user journeys; drove product launch campaigns via landing pages, graphics, emails, and social ads, achieving 25% uplift. Collaborated with third-party developers on visual updates and coordinated with factories to align packaging designs for cohesive digital-physical experiences.