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I am a content strategist and digital marketer with over a decade of experience building brand narratives at the intersection of lifestyle and technology. My expertise lies in blending high-end aesthetics—backed by a certification in Food Photography from Le Cordon Bleu—with data-driven SEO and social media growth. I have led integrated communications for global lifestyle and tech portfolios, managing everything from brand voice to influencer-ready visual content. Currently I manage regional accounts and cross-market teams, proving my ability to handle complex, fully remote projects across different time zones. I don’t just "post" content; I curate experiences. My background in international communication and professional photography allows me to create the kind of aspirational, "luxe" storytelling that resonates with high-value audiences. I am a self-starter who treats every project with a "client-lead" mindset, ensuring your brand’s reach grows as beautifully as its feed.…I am a content strategist and digital marketer with over a decade of experience building brand narratives at the intersection of lifestyle and technology. My expertise lies in blending high-end aesthetics—backed by a certification in Food Photography from Le Cordon Bleu—with data-driven SEO and social media growth. I have led integrated communications for global lifestyle and tech portfolios, managing everything from brand voice to influencer-ready visual content. Currently I manage regional accounts and cross-market teams, proving my ability to handle complex, fully remote projects across different time zones. I don’t just "post" content; I curate experiences. My background in international communication and professional photography allows me to create the kind of aspirational, "luxe" storytelling that resonates with high-value audiences. I am a self-starter who treats every project with a "client-lead" mindset, ensuring your brand’s reach grows as beautifully as its feed.

Cassandra Teo

Marketing Strategist, Content Strategist, Copywriter, +2

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I am a content strategist and digital marketer with over a decade of experience building brand narratives at the intersection of lifestyle and technology. My expertise lies in blending high-end aesthetics—backed by a certification in Food Photography from Le Cordon Bleu—with data-driven SEO and social media growth. I have led integrated communications for global lifestyle and tech portfolios, managing everything from brand voice to influencer-ready visual content. Currently I manage regional accounts and cross-market teams, proving my ability to handle complex, fully remote projects across different time zones. I don’t just "post" content; I curate experiences. My background in international communication and professional photography allows me to create the kind of aspirational, "luxe" storytelling that resonates with high-value audiences. I am a self-starter who treats every project with a "client-lead" mindset, ensuring your brand’s reach grows as beautifully as its feed.…I am a content strategist and digital marketer with over a decade of experience building brand narratives at the intersection of lifestyle and technology. My expertise lies in blending high-end aesthetics—backed by a certification in Food Photography from Le Cordon Bleu—with data-driven SEO and social media growth. I have led integrated communications for global lifestyle and tech portfolios, managing everything from brand voice to influencer-ready visual content. Currently I manage regional accounts and cross-market teams, proving my ability to handle complex, fully remote projects across different time zones. I don’t just "post" content; I curate experiences. My background in international communication and professional photography allows me to create the kind of aspirational, "luxe" storytelling that resonates with high-value audiences. I am a self-starter who treats every project with a "client-lead" mindset, ensuring your brand’s reach grows as beautifully as its feed.

Available to hire

I am a content strategist and digital marketer with over a decade of experience building brand narratives at the intersection of lifestyle and technology. My expertise lies in blending high-end aesthetics—backed by a certification in Food Photography from Le Cordon Bleu—with data-driven SEO and social media growth.

I have led integrated communications for global lifestyle and tech portfolios, managing everything from brand voice to influencer-ready visual content.

Currently I manage regional accounts and cross-market teams, proving my ability to handle complex, fully remote projects across different time zones.

I don’t just “post” content; I curate experiences. My background in international communication and professional photography allows me to create the kind of aspirational, “luxe” storytelling that resonates with high-value audiences. I am a self-starter who treats every project with a “client-lead” mindset, ensuring your brand’s reach grows as beautifully as its feed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Strategic Communications Manager at FOY Communications Sdn Bhd

January 1, 2021 - September 30, 2022

Led integrated communications strategies across corporate and lifestyle portfolios. Served as primary client lead, managing stakeholder alignment and campaign delivery. Developed brand narratives, messaging framework, and content to support long‑term position in lifestyle, health, fashion, and home appliance categories. Coordinated cross‑functional teams to ensure quality execution and strategic consistency. Monitored performance metrics and translated insights into optimization strategies. Led branding, content, and copywriting for digital and print across lifestyle, beauty, health, fashion, and home appliance categories. Conducted marketing research and developed strategic documents for stakeholders and team initiatives. Developed content strategy, UX copy, and marketing materials, including for sponsorships with Manchester City FC and PJ City FC. Collaborated with regional teams on campaigns, product launches, social media, and collaterals.

Marketing & Operations Manager at TW Audio (Asia) Sdn Bhd

May 1, 2015 - August 31, 2019

- Managed office operations, social media, client relations, and customer support. - Planned and executed events such as exhibitions and product demos. - Created social media content, articles, and press releases. - Coordinated cross‑functional teams to deliver campaigns and ensure brand consistency across channels.

Marketing Business Analyst at QIS Services (M) Sdn Bhd

August 1, 2019 - December 31, 2020

Led marketing analytics, campaign measurement, and reporting; supported business decisions with market insights and performance data.

Content Writer & Strategist at QIS Services (M) Sdn Bhd

January 1, 2020 - December 31, 2020

Developed content strategy and produced UX copy and marketing materials; contributed to digital campaigns and sponsorships.

Social Media Intern at In Sure and Go Australia

January 1, 2014 - December 31, 2014

Early experience in social media content creation and engagement; supported campaigns in the Australian market.

Retail, Web & Social Media Assistant at Party Savers Australia

January 1, 2012 - December 31, 2013

Assisted retail operations, website maintenance (WordPress), and social media activities.

Senior Account Executive at The Hoffman Agency Sdn. Bhd.

June 2, 2025 - Present

- Serve as day-to-day client lead, advising on messaging, positioning, and reputation strategy. - Support new business pitches and proposal development. - Lead media outreach and relationship management with key journalists and industry stakeholders. - Coordinate cross-market teams to align messaging across Southeast Asia. - Develop media strategies, press materials, and thought leadership narratives for client visibility. - Manage regional and local PR accounts across technology and corporate sectors.