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Hi there! I’m Cassidy Staples, a creative social media strategist and content creator based in Chicago. I founded Staples Social, a boutique studio delivering content creation, social media management, and strategic consulting for fashion, beauty, wellness and lifestyle brands. I love turning data-driven insights into engaging campaigns that spark authentic connections and measurable results. I am also a content creator for my personal brand and a UGC creator for brands. I collaborate with brands on UGC campaigns to create engaging, storytelling content with high quality visuals. I thrive on cross-team collaboration to design scalable systems, calendars, and assets that amplify brand voice while keeping audiences at the heart of every decision.…Hi there! I’m Cassidy Staples, a creative social media strategist and content creator based in Chicago. I founded Staples Social, a boutique studio delivering content creation, social media management, and strategic consulting for fashion, beauty, wellness and lifestyle brands. I love turning data-driven insights into engaging campaigns that spark authentic connections and measurable results. I am also a content creator for my personal brand and a UGC creator for brands. I collaborate with brands on UGC campaigns to create engaging, storytelling content with high quality visuals. I thrive on cross-team collaboration to design scalable systems, calendars, and assets that amplify brand voice while keeping audiences at the heart of every decision.

Cassidy Staples

Content Creator, Social Media Manager, Brand Designer, +3

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Hi there! I’m Cassidy Staples, a creative social media strategist and content creator based in Chicago. I founded Staples Social, a boutique studio delivering content creation, social media management, and strategic consulting for fashion, beauty, wellness and lifestyle brands. I love turning data-driven insights into engaging campaigns that spark authentic connections and measurable results. I am also a content creator for my personal brand and a UGC creator for brands. I collaborate with brands on UGC campaigns to create engaging, storytelling content with high quality visuals. I thrive on cross-team collaboration to design scalable systems, calendars, and assets that amplify brand voice while keeping audiences at the heart of every decision.…Hi there! I’m Cassidy Staples, a creative social media strategist and content creator based in Chicago. I founded Staples Social, a boutique studio delivering content creation, social media management, and strategic consulting for fashion, beauty, wellness and lifestyle brands. I love turning data-driven insights into engaging campaigns that spark authentic connections and measurable results. I am also a content creator for my personal brand and a UGC creator for brands. I collaborate with brands on UGC campaigns to create engaging, storytelling content with high quality visuals. I thrive on cross-team collaboration to design scalable systems, calendars, and assets that amplify brand voice while keeping audiences at the heart of every decision.

Available to hire

Hi there! I’m Cassidy Staples, a creative social media strategist and content creator based in Chicago. I founded Staples Social, a boutique studio delivering content creation, social media management, and strategic consulting for fashion, beauty, wellness and lifestyle brands. I love turning data-driven insights into engaging campaigns that spark authentic connections and measurable results.

I am also a content creator for my personal brand and a UGC creator for brands. I collaborate with brands on UGC campaigns to create engaging, storytelling content with high quality visuals. I thrive on cross-team collaboration to design scalable systems, calendars, and assets that amplify brand voice while keeping audiences at the heart of every decision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Firm-wide Talent & Business Operations Coordinator at Kirkland & Ellis

August 1, 2023 - Present

Developed and designed internal newsletters for 200+ employees, applying marketing best practices in copywriting, branding, design, and audience engagement. Streamlined digital resources and operational processes through detailed scheduling, resource preparation, and cross-team collaboration to improve cross-departmental efficiency and knowledge sharing.

Social Media Content Creator at Self-employed

January 1, 2022 - Present

Freelance TikTok influencer creating UGC and sponsored campaigns. Grow and engage a community of 11K+ followers with an average engagement rate of 4.8%, using trend forecasting, storytelling, and platform analytics to optimize reach. Partners with 30+ fashion, beauty, and lifestyle brands to produce content while maintaining brand authenticity.

Marketing & Communications Intern at The Boys & Girls Clubs of America

June 1, 2022 - August 1, 2022

Monitored and engaged 350K+ followers across 5 platforms, strengthening brand presence and community interaction. Created and scheduled multi-platform content using Sprout Social; collaborated on marketing campaigns, briefs, and brand assets.

Assistant Director of Social Media Marketing at Alpha Phi Beta Tau Fraternity

November 1, 2020 - November 1, 2021

Developed and executed content strategy for Instagram, increasing reach and visibility for recruitment campaigns. Designed graphics and social posts using Canva, boosting event attendance and chapter visibility.

Founder and Social Media Strategist at Staples Social

November 1, 2025 - Present

Founded and operate a boutique social media studio delivering content creation, social media management, and strategic consulting for brands. Develop platform-specific social media strategies aligned with brand goals, audience insights, and content trends. Create short-form video content (Reels, TikTok) and assets optimized for engagement and reach.

Talent Business Operations Coordinator at Kirkland & Ellis

August 1, 2023 - Present

Develop internal newsletters for 200+ employees, applying marketing best practices in copywriting, branding, design, and audience engagement. Streamline digital resources and workflows through detailed scheduling and cross-department collaboration to improve efficiency and knowledge sharing.

Social Media and UGC Creator at Remote / Freelance

January 1, 2022 - Present

Grow and engage a community of 11K+ followers with an average engagement rate of 4.8%, using trend forecasting, storytelling, and platform analytics to optimize reach. Partner with 30+ fashion, beauty, and lifestyle brands to produce UGC and sponsored campaigns, maintaining brand authenticity and alignment with audience preferences.

Marketing and Communications Intern at The Boys & Girls Clubs of America

June 1, 2022 - August 1, 2022

Supported marketing and communications initiatives, assisted with social media content, and contributed to outreach efforts for remote programs.