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Hi, I'm Cassidy, a social media-obsessed, strategy-minded professional who loves turning ideas into engaging content. I combine branding, storytelling, and analytics to build communities, grow reach, and help brands connect with their audiences. My experiences—from supporting a global law firm’s internal communications to growing a nonprofit’s social presence—have taught me to think creatively, work efficiently, and measure what matters.…Hi, I'm Cassidy, a social media-obsessed, strategy-minded professional who loves turning ideas into engaging content. I combine branding, storytelling, and analytics to build communities, grow reach, and help brands connect with their audiences. My experiences—from supporting a global law firm’s internal communications to growing a nonprofit’s social presence—have taught me to think creatively, work efficiently, and measure what matters.

Cassidy Staples

Content Creator, Social Media Manager, Brand Designer, +1

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Hi, I'm Cassidy, a social media-obsessed, strategy-minded professional who loves turning ideas into engaging content. I combine branding, storytelling, and analytics to build communities, grow reach, and help brands connect with their audiences. My experiences—from supporting a global law firm’s internal communications to growing a nonprofit’s social presence—have taught me to think creatively, work efficiently, and measure what matters.…Hi, I'm Cassidy, a social media-obsessed, strategy-minded professional who loves turning ideas into engaging content. I combine branding, storytelling, and analytics to build communities, grow reach, and help brands connect with their audiences. My experiences—from supporting a global law firm’s internal communications to growing a nonprofit’s social presence—have taught me to think creatively, work efficiently, and measure what matters.

Available to hire

Hi, I’m Cassidy, a social media-obsessed, strategy-minded professional who loves turning ideas into engaging content. I combine branding, storytelling, and analytics to build communities, grow reach, and help brands connect with their audiences.

My experiences—from supporting a global law firm’s internal communications to growing a nonprofit’s social presence—have taught me to think creatively, work efficiently, and measure what matters.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Firm-wide Talent & Business Operations Coordinator at Kirkland & Ellis

August 1, 2023 - Present

Developed and designed internal newsletters for 200+ employees, applying marketing best practices in copywriting, branding, design, and audience engagement. Streamlined digital resources and operational processes through detailed scheduling, resource preparation, and cross-team collaboration to improve cross-departmental efficiency and knowledge sharing.

Social Media Content Creator at Self-employed

January 1, 2022 - Present

Freelance TikTok influencer creating UGC and sponsored campaigns. Grow and engage a community of 11K+ followers with an average engagement rate of 4.8%, using trend forecasting, storytelling, and platform analytics to optimize reach. Partners with 30+ fashion, beauty, and lifestyle brands to produce content while maintaining brand authenticity.

Marketing & Communications Intern at The Boys & Girls Clubs of America

June 1, 2022 - August 1, 2022

Monitored and engaged 350K+ followers across 5 platforms, strengthening brand presence and community interaction. Created and scheduled multi-platform content using Sprout Social; collaborated on marketing campaigns, briefs, and brand assets.

Assistant Director of Social Media Marketing at Alpha Phi Beta Tau Fraternity

November 1, 2020 - November 1, 2021

Developed and executed content strategy for Instagram, increasing reach and visibility for recruitment campaigns. Designed graphics and social posts using Canva, boosting event attendance and chapter visibility.