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Hi, I’m Cassidy Knight. I’m a creative and detail-oriented social media manager based in Toronto, Canada. Over 5+ years, I’ve led organic social strategy across multiple client accounts, crafting engaging content, shaping brand voice, and driving audience growth across platforms. I excel at turning insights into storytelling, coordinating end-to-end content production, and collaborating with creative teams to launch campaigns that resonate. I thrive in fast-paced environments, build strong digital communities, and enjoy translating business goals into compelling online experiences.…Hi, I’m Cassidy Knight. I’m a creative and detail-oriented social media manager based in Toronto, Canada. Over 5+ years, I’ve led organic social strategy across multiple client accounts, crafting engaging content, shaping brand voice, and driving audience growth across platforms. I excel at turning insights into storytelling, coordinating end-to-end content production, and collaborating with creative teams to launch campaigns that resonate. I thrive in fast-paced environments, build strong digital communities, and enjoy translating business goals into compelling online experiences.

Cassidy Knight

Social Media Manager, Content Creator, Brand Strategist, +5

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Hi, I’m Cassidy Knight. I’m a creative and detail-oriented social media manager based in Toronto, Canada. Over 5+ years, I’ve led organic social strategy across multiple client accounts, crafting engaging content, shaping brand voice, and driving audience growth across platforms. I excel at turning insights into storytelling, coordinating end-to-end content production, and collaborating with creative teams to launch campaigns that resonate. I thrive in fast-paced environments, build strong digital communities, and enjoy translating business goals into compelling online experiences.…Hi, I’m Cassidy Knight. I’m a creative and detail-oriented social media manager based in Toronto, Canada. Over 5+ years, I’ve led organic social strategy across multiple client accounts, crafting engaging content, shaping brand voice, and driving audience growth across platforms. I excel at turning insights into storytelling, coordinating end-to-end content production, and collaborating with creative teams to launch campaigns that resonate. I thrive in fast-paced environments, build strong digital communities, and enjoy translating business goals into compelling online experiences.

Available to hire

Hi, I’m Cassidy Knight. I’m a creative and detail-oriented social media manager based in Toronto, Canada. Over 5+ years, I’ve led organic social strategy across multiple client accounts, crafting engaging content, shaping brand voice, and driving audience growth across platforms.

I excel at turning insights into storytelling, coordinating end-to-end content production, and collaborating with creative teams to launch campaigns that resonate. I thrive in fast-paced environments, build strong digital communities, and enjoy translating business goals into compelling online experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Senior Social Media Coordinator at DAC Group

January 1, 2024 - January 1, 2025

Senior Social Media Coordinator responsible for creating and scheduling social content across multiple client accounts, including Instagram, Facebook, and LinkedIn. Wrote all captions and copy, maintained a consistent brand voice, and collaborated with creative teams on campaign concepts. Managed influencer outreach and end-to-end content production from concept through publish. Tracked monthly performance in insights, prepared reports, and used data to optimize content strategy across channels.

Social Media Manager at Fair Reality

January 1, 2020 - January 1, 2024

Created all social content across Facebook, Instagram, LinkedIn, and TikTok, including static posts, Reels, and carousels. Planned and produced end-to-end content from concept to publish, designed and distributed email newsletters and marketing emails, and maintained a consistent brand voice. Wrote platform-native captions across channels and engaged communities by responding to comments and messages. Tracked social KPIs and performance insights monthly and used data to refine strategies to grow reach and engagement.

Social & Digital Media Specialist at Magnotta Winery

January 1, 2025 - Present

Developed an organic social presence across five platforms, producing 20-30 content pieces per month to support product campaigns and brand storytelling. Planned, created, and scheduled content while upholding the brand voice and visual identity. Coordinated influencer collaborations and creator partnerships, managing deliverables and timelines from outreach through campaign reporting. Executed seasonal campaigns and product launches across digital channels, aligning with broader business and marketing objectives. Monitored engagement trends and platform analytics to adjust the content strategy and drive audience growth.