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Hi, I’m Paola Castillo, a Graphic Designer and Visual Content Specialist based in Winter Park, Florida. I design digital assets for social media, paid campaigns, and web platforms with a focus on brand alignment and engaging, UX-friendly layouts for English and Spanish audiences. I bring 3+ years of experience and a strong command of Adobe Creative Suite. I love turning ideas into compelling visuals, optimizing campaigns with data-driven testing, and building bilingual content libraries that drive conversions and improve user experience.…Hi, I’m Paola Castillo, a Graphic Designer and Visual Content Specialist based in Winter Park, Florida. I design digital assets for social media, paid campaigns, and web platforms with a focus on brand alignment and engaging, UX-friendly layouts for English and Spanish audiences. I bring 3+ years of experience and a strong command of Adobe Creative Suite. I love turning ideas into compelling visuals, optimizing campaigns with data-driven testing, and building bilingual content libraries that drive conversions and improve user experience.

Paola Castillo

Graphic Designer, Designer, UX Designer, +6

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Hi, I’m Paola Castillo, a Graphic Designer and Visual Content Specialist based in Winter Park, Florida. I design digital assets for social media, paid campaigns, and web platforms with a focus on brand alignment and engaging, UX-friendly layouts for English and Spanish audiences. I bring 3+ years of experience and a strong command of Adobe Creative Suite. I love turning ideas into compelling visuals, optimizing campaigns with data-driven testing, and building bilingual content libraries that drive conversions and improve user experience.…Hi, I’m Paola Castillo, a Graphic Designer and Visual Content Specialist based in Winter Park, Florida. I design digital assets for social media, paid campaigns, and web platforms with a focus on brand alignment and engaging, UX-friendly layouts for English and Spanish audiences. I bring 3+ years of experience and a strong command of Adobe Creative Suite. I love turning ideas into compelling visuals, optimizing campaigns with data-driven testing, and building bilingual content libraries that drive conversions and improve user experience.

Available to hire

Hi, I’m Paola Castillo, a Graphic Designer and Visual Content Specialist based in Winter Park, Florida. I design digital assets for social media, paid campaigns, and web platforms with a focus on brand alignment and engaging, UX-friendly layouts for English and Spanish audiences.

I bring 3+ years of experience and a strong command of Adobe Creative Suite. I love turning ideas into compelling visuals, optimizing campaigns with data-driven testing, and building bilingual content libraries that drive conversions and improve user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Graphic Designer & Visual Content Creator at Successible Life

April 1, 2022 - October 1, 2025

Designed visual assets and layouts for bilingual web content, collaborating on content structure to improve readability and user experience. Designed digital ad creatives for Meta campaigns, including static graphics and short-form video, optimized through visual testing and iteration. Implement AI-powered workflows for SEO, ad copy, content ideation, and creative production to improve efficiency and turnaround time. Managed and optimized large-scale content libraries, improving UX, internal linking, page speed, mobile responsiveness, and on-page engagement. Developed bilingual paid social creatives, including Facebook ads, Instagram Reels, and Pinterest content informed by trend analysis. Supported revenue growth by reducing acquisition costs and implementing conversion-focused content and affiliate strategies.