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I'm Casper van Well, an entrepreneurial creative director and strategist with over eight years of experience leading marketing teams and shaping content & branding for international B2B and B2C clients. I guide organizations through strategic marketing, branding, and content initiatives across multi-country campaigns, delivering consistent brand experiences. I thrive in dynamic, open environments where creativity, testing, and optimism drive tangible results, and I enjoy leading cross-functional teams to develop innovative solutions for sustainable growth.…I'm Casper van Well, an entrepreneurial creative director and strategist with over eight years of experience leading marketing teams and shaping content & branding for international B2B and B2C clients. I guide organizations through strategic marketing, branding, and content initiatives across multi-country campaigns, delivering consistent brand experiences. I thrive in dynamic, open environments where creativity, testing, and optimism drive tangible results, and I enjoy leading cross-functional teams to develop innovative solutions for sustainable growth.

Casper van Well

Creative Director, Brand Strategist, Content Strategist, +1

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I'm Casper van Well, an entrepreneurial creative director and strategist with over eight years of experience leading marketing teams and shaping content & branding for international B2B and B2C clients. I guide organizations through strategic marketing, branding, and content initiatives across multi-country campaigns, delivering consistent brand experiences. I thrive in dynamic, open environments where creativity, testing, and optimism drive tangible results, and I enjoy leading cross-functional teams to develop innovative solutions for sustainable growth.…I'm Casper van Well, an entrepreneurial creative director and strategist with over eight years of experience leading marketing teams and shaping content & branding for international B2B and B2C clients. I guide organizations through strategic marketing, branding, and content initiatives across multi-country campaigns, delivering consistent brand experiences. I thrive in dynamic, open environments where creativity, testing, and optimism drive tangible results, and I enjoy leading cross-functional teams to develop innovative solutions for sustainable growth.

Available to hire

I’m Casper van Well, an entrepreneurial creative director and strategist with over eight years of experience leading marketing teams and shaping content & branding for international B2B and B2C clients. I guide organizations through strategic marketing, branding, and content initiatives across multi-country campaigns, delivering consistent brand experiences.

I thrive in dynamic, open environments where creativity, testing, and optimism drive tangible results, and I enjoy leading cross-functional teams to develop innovative solutions for sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Work Experience

Senior Marketing Manager – Interim at Stellantis

January 1, 2025 - January 1, 2025

Responsible for marketing and content strategy for multiple Stellantis brands across the Netherlands, Italy, France and Germany. Coordinated between brand teams, content creators and external agencies; developed a social-first content strategy; managed productions; delivered campaigns on time; increased social engagement and improved conversions from social channels to online lead forms.

Marketing Manager – Interim at RNHB

February 28, 2023 - February 28, 2023

Interim marketing manager for private individuals, professionals and intermediaries in real estate. Led a team of 100 employees; managed a turnover of €290 million; Utrecht.

Initiator and Marketing Strategist at Represent Yourself

January 1, 2021 - November 6, 2025

Initiated a campaign to encourage voting among young people, especially with migrant backgrounds. Organized a 360-degree activation including social media actions, local events and partnerships with influencers. Launched the Represent Yourself Academy to train youths in social and political representation.

Founder & Creative Content Strategist at Safi Agency

January 1, 2022 - January 1, 2022

Built a creative marketing team of up to eight employees and led branding, content creation, and web development for clients across lifestyle, government, and corporate sectors; managed social media, campaigns, and brand strategy.

Marketing Manager - Interim at RNHB

February 28, 2023 - February 28, 2023

Provided leadership for a team of 10 professionals across annual marketing programs; optimized the customer journey for real estate financing; led B2B/B2C marketing campaigns, lead generation, and online/offline activations; improved turnaround times and customer satisfaction.

Marketing Manager - Interim at Stellantis

January 1, 2025 - January 1, 2025

Interim marketing manager for the international automotive group across brands (Fiat, Opel, Alfa Romeo, Jeep) with cross-market campaigns in Europe; developed launch strategies and coordinated creative direction.