I am a bilingual Music student at Universidad de Los Andes, focusing on Music Production, Music Business, and Vocal Performance. I am passionate about developing my artistic project while gaining experience in the music industry, entertainment, digital marketing, and artist branding. I have actively contributed to music festivals through leadership and logistical roles, which has strengthened my organizational and team management skills. My goal is to combine my musical talents with my interests in digital marketing and artist branding to build a versatile career in the music and entertainment sectors. I am dedicated to continuous learning and expanding my expertise through certifications and practical experience in diverse aspects of the creative and business sides of music.

Catalina Ortiz Joya

I am a bilingual Music student at Universidad de Los Andes, focusing on Music Production, Music Business, and Vocal Performance. I am passionate about developing my artistic project while gaining experience in the music industry, entertainment, digital marketing, and artist branding. I have actively contributed to music festivals through leadership and logistical roles, which has strengthened my organizational and team management skills. My goal is to combine my musical talents with my interests in digital marketing and artist branding to build a versatile career in the music and entertainment sectors. I am dedicated to continuous learning and expanding my expertise through certifications and practical experience in diverse aspects of the creative and business sides of music.

Available to hire

I am a bilingual Music student at Universidad de Los Andes, focusing on Music Production, Music Business, and Vocal Performance. I am passionate about developing my artistic project while gaining experience in the music industry, entertainment, digital marketing, and artist branding. I have actively contributed to music festivals through leadership and logistical roles, which has strengthened my organizational and team management skills.

My goal is to combine my musical talents with my interests in digital marketing and artist branding to build a versatile career in the music and entertainment sectors. I am dedicated to continuous learning and expanding my expertise through certifications and practical experience in diverse aspects of the creative and business sides of music.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Road Team Leader at Páramo Presenta | Festival Estéreo Picnic
January 1, 2025 - Present
Responsible for logistics organization and leadership of artist and technical crew transportation during Festival Estéreo Picnic 2025. Managed volunteers assigned to drive or escort artists to different locations within the festival grounds.
Road Team at Páramo Presenta | Festival Cordillera
December 31, 2024 - August 28, 2025
Transported artists and their technical crew during Festival Cordillera 2024 using golf carts in a volunteer role.

Education

Bachelor’s in Music at Universidad de Los Andes
January 1, 2022 - January 1, 2027
High School Diploma at Colegio San Luis PONAL
January 11, 2030 - January 1, 2020

Qualifications

Basic Course in Copyright Law
January 1, 2025 - August 28, 2025
SEO & Content Marketing
January 1, 2025 - August 28, 2025
Storytelling in Digital Marketing
January 1, 2025 - August 28, 2025
Branding & Brand Management
January 1, 2025 - August 28, 2025
Introduction to Data Science
January 1, 2025 - August 28, 2025
Music Industry Essentials – New York University Tisch School of the Arts x Billboard
January 1, 2022 - August 28, 2025

Industry Experience

Media & Entertainment, Education