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I am a results-oriented digital marketing and content strategy professional with over 5 years of international experience leading multi-platform content strategies, brand storytelling, and community growth. I have proven success in building a global educational brand from scratch, growing it to over 1 million followers and 47 million views. Currently, I manage digital growth for a Canadian jewelry brand, aligning content with business goals. I am fluent in English and Spanish, with a strong foundation in UX, visual communication, and analytics. Throughout my career, I have developed expertise in cross-functional collaboration, product launch coordination, data-driven decision making, and e-commerce management. I am passionate about creating engaging digital content and using marketing insights to support growth and customer engagement.…I am a results-oriented digital marketing and content strategy professional with over 5 years of international experience leading multi-platform content strategies, brand storytelling, and community growth. I have proven success in building a global educational brand from scratch, growing it to over 1 million followers and 47 million views. Currently, I manage digital growth for a Canadian jewelry brand, aligning content with business goals. I am fluent in English and Spanish, with a strong foundation in UX, visual communication, and analytics. Throughout my career, I have developed expertise in cross-functional collaboration, product launch coordination, data-driven decision making, and e-commerce management. I am passionate about creating engaging digital content and using marketing insights to support growth and customer engagement.

Catalina Aguayo

Social Media Manager, Content Producer, Digital Marketer, +2

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I am a results-oriented digital marketing and content strategy professional with over 5 years of international experience leading multi-platform content strategies, brand storytelling, and community growth. I have proven success in building a global educational brand from scratch, growing it to over 1 million followers and 47 million views. Currently, I manage digital growth for a Canadian jewelry brand, aligning content with business goals. I am fluent in English and Spanish, with a strong foundation in UX, visual communication, and analytics. Throughout my career, I have developed expertise in cross-functional collaboration, product launch coordination, data-driven decision making, and e-commerce management. I am passionate about creating engaging digital content and using marketing insights to support growth and customer engagement.…I am a results-oriented digital marketing and content strategy professional with over 5 years of international experience leading multi-platform content strategies, brand storytelling, and community growth. I have proven success in building a global educational brand from scratch, growing it to over 1 million followers and 47 million views. Currently, I manage digital growth for a Canadian jewelry brand, aligning content with business goals. I am fluent in English and Spanish, with a strong foundation in UX, visual communication, and analytics. Throughout my career, I have developed expertise in cross-functional collaboration, product launch coordination, data-driven decision making, and e-commerce management. I am passionate about creating engaging digital content and using marketing insights to support growth and customer engagement.

Available to hire

I am a results-oriented digital marketing and content strategy professional with over 5 years of international experience leading multi-platform content strategies, brand storytelling, and community growth. I have proven success in building a global educational brand from scratch, growing it to over 1 million followers and 47 million views. Currently, I manage digital growth for a Canadian jewelry brand, aligning content with business goals. I am fluent in English and Spanish, with a strong foundation in UX, visual communication, and analytics.

Throughout my career, I have developed expertise in cross-functional collaboration, product launch coordination, data-driven decision making, and e-commerce management. I am passionate about creating engaging digital content and using marketing insights to support growth and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder & Digital Marketing Lead at Tutoriales Temuco

April 1, 2025 - August 27, 2025

Built and scaled an educational DIY brand to over 1 million followers and 47 million views on YouTube, Instagram, Pinterest, and Facebook. Developed and executed a weekly content calendar that increased video visibility and retention. Created, edited, and published short-form and long-form videos using Final Cut Pro X and Canva. Achieved 5 million+ views on a single tutorial and grew YouTube subscribers by 300% in 12 months. Boosted Pinterest reach threefold through SEO keyword strategies and consistent visual branding.

Social Media Manager at Stones And Findings

April 1, 2023 - Present

Increased Instagram engagement by 35% in the first 6 months through strategic video content and reels. Executed a cross-platform content strategy that drove a 28% increase in website traffic and a 20% lift in online customer inquiries over two quarters. Supported go-to-market strategies and campaign planning tied to product releases, aligning content calendars, email flows, and social media initiatives. Collaborated with a team of two video editors to produce visually cohesive content aligned with seasonal jewelry collections and marketing goals.

Software Project Manager at Lazos S.A.

July 1, 2022 - August 27, 2025

Managed development and launch of public-sector digital platforms using agile methodologies. Led UX/UI design in Figma, translating complex user requirements into accessible digital workflows. Oversaw multidisciplinary teams and vendors to deliver projects on time and within budget. Conducted stakeholder presentations and usability testing, improving user satisfaction metrics. Delivered digital tools that enhanced access to services for underserved communities.

Community Outreach Staff Manager at Universidad de La Frontera

December 1, 2019 - August 27, 2025

Increased community engagement by 60% through targeted outreach and personalized learning sessions. Strengthened university-community partnerships by coordinating with academic and municipal stakeholders to align program goals with regional needs. Organized and executed two editions of the 'Congreso de Ingeniería – Frontera UP' as part of the Faculty of Engineering’s anniversary, attracting over 500 students per event.

Teaching Assistant – Programming and UX Design at Universidad de La Frontera

December 1, 2016 - August 27, 2025

Provided academic support to undergraduate students through guided labs and tutoring sessions. Assisted faculty with grading, curriculum delivery, and technical workshops for core computer science courses.