Marketing Automation Specialist at LeadFabric

Developed and executed Marketo lead scoring models, improved lead data accuracy and segmentation quality, implemented Marketo lead nurturing workflows, built audience segments in 6Sense, enabled personalized communication options in Marketo/HubSpot, created and executed targeted email campaigns in HubSpot, built a Drift playbook to streamline customer interactions, and contributed to real-time engagement with a 15% growth in qualified opportunities. Provided regular reporting and QA for marketing automation workflows, used tokens for automation and personalization to save time and scale messaging, and pursued continuous learning and professional development (HR resources generalist).

Transaction Processing Associate at Accenture Romania

Handled transaction data entries and related tasks, applied knowledge of processes and systems (e.g., SAP, ServiceNow) to identify and resolve issues, performed service delivery functions to meet client requirements, and generated related statistics and reporting; created process documents and job aids, conducted testing of tools, and supported issue resolution through escalation as needed.

Relationship Agent with English - Sales Department at Accenture Romania

Maintained contact with existing/potential clients to meet needs and requests, promoted the company's products and services, presented risks associated with instruments, followed up on requests in a timely manner, and participated in trainings to understand rules and regulations.

Relationship Agent at Key Way Investments Romania

Maintained contact with clients, promoted products/services, and addressed client inquiries; supported sales activities and ensured timely follow-ups.

Marketing Automation Specialist at LeadFabric

Developed and executed marketing automation lead scoring models based on demographic and behavioral criteria, improving lead data accuracy and segmentation quality by 30%, resulting in more targeted and effective campaigns. Implemented lead nurturing programs, improved lead-to-MQL conversion, and accelerated sales funnel progression. Built a preference center in Marketo for personalized communications; conducted QA testing and data cleanup to support scalable campaigns.

Relationship Agent at Accenture Romania

Maintained contact with existing and potential clients to identify needs, promoted company products and services, and followed up on requests. Provided timely feedback to clients and participated in trainings to understand rules and regulations.

Transaction Processing Associate at Accenture Romania

Handled physical employee records and documents from start to completion in an electronic database; applied knowledge of processes and related systems (e.g., SAP, ServiceNow) to identify, assess and resolve issues; delivered service functions to meet client requirements; produced related statistics and reports.

Marketing Automation Specialist at LeadFabric

Marketing automation designer and executor responsible for lead scoring models, lead nurturing, preference centers, A/B testing, data quality improvements, and cross-functional alignment with Sales. Implemented analytics and reporting to drive data-driven decisions and continuous optimization across Marketo, HubSpot, Salesforce, and 6Sense.

Transaction Processing Associate at Accenture Romania

Handled physical employee records and documents from receipt through transit to an electronic database; applied knowledge of processes and related systems (e.g., SAP, ServiceNow) to identify, assess and resolve issues; executed service delivery functions to meet client requirements, including monitoring and updating client systems (SAP); provided related statistics and reporting; developed process documents, job aids, communications procedures, analyzed data, identifying and resolving discrepancies; performed testing of tools; identified and implemented process improvements; resolved issues received via escalation process and supported research and consultancy to ensure client satisfaction.