Portuguese wellness-focused professional with a background in marketing and a degree in Nutritional Therapy from the University of West London. With 10 years of international experience living and working across England, the Caribbean, and Italy, I bring a culturally aware and empathetic approach to communication. I´m particularly interested in creating thoughtful, respectful content that supports women’s wellbeing, especially through clear, human-centered messaging. My work is guided by attention to detail, emotional intelligence, and a genuine interest in helping people feel understood and supported.

Catarina Pedras

Portuguese wellness-focused professional with a background in marketing and a degree in Nutritional Therapy from the University of West London. With 10 years of international experience living and working across England, the Caribbean, and Italy, I bring a culturally aware and empathetic approach to communication. I´m particularly interested in creating thoughtful, respectful content that supports women’s wellbeing, especially through clear, human-centered messaging. My work is guided by attention to detail, emotional intelligence, and a genuine interest in helping people feel understood and supported.

Available to hire

Portuguese wellness-focused professional with a background in marketing and a degree in Nutritional Therapy from the University of West London. With 10 years of international experience living and working across England, the Caribbean, and Italy, I bring a culturally aware and empathetic approach to communication.

I´m particularly interested in creating thoughtful, respectful content that supports women’s wellbeing, especially through clear, human-centered messaging. My work is guided by attention to detail, emotional intelligence, and a genuine interest in helping people feel understood and supported.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Sales Analyst at Various (Self-employed / Retail & Hospitality sectors)
January 1, 2013 - December 31, 2017
Analyzed sales reports and optimized sales strategies. Trained and supervised new visual merchandising and sales staff. Built expertise in customer journey design and multicultural team work in fast-paced environments.
Marketing Assistant at St. Regis & Westin Excelsior
January 1, 2006 - December 31, 2013
Florence, Italy. Supported product development and guest communications during hotel pre-opening and operations. Gained experience in luxury hospitality culture and brand standards.
Product Development & Marketing at Life Cooler
January 1, 2006 - December 31, 2013
Assisted in the development and launch of new products, from concept to market rollout. Strengthened skills in project management, market research, and customer engagement.
Editorial & Marketing Assistant at Happy Woman Magazine
January 1, 2010 - Present
Portugal. Managed editorial content and supported product launch campaigns.

Education

BSc (Hons) Nutritional Therapy at University of West London
January 1, 2002 - December 31, 2005

Qualifications

Marketing & Communications Level V
September 1, 2019 - October 1, 2024
Event Management & Meeting & Event Planning Certificate
January 1, 2019 - December 31, 2019
Accredited degree in evidence-based nutrition and clinical practice
January 1, 2002 - December 31, 2005

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services, Other

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