Nursery Retail Manager + Perennial Buyer at Squak Mt Nursery

Responsible for hiring, on-boarding, and managing seasonal staff of up to 15; instituted retail staff educational training program and created retail operations procedures to bolster staff confidence in customer interactions and strengthen overall sales; directs staff merchandising standards; oversees herbaceous perennial plant material including ordering, merchandising, returns, vendor communication, stock quality and quantity; handles private client bids and customer requests; maintains relationships with wholesale vendors (minimum five); supports nursery cross-promotions and seasonal promotions.

Operations Management, Creative Development at Babygreens

Creative Direction and Project Management: Redefined brand identity via brand refresh and design of a new nursery location; produced custom physical/digital ephemera; curated hardgoods; established a narrative of business values resulting in revenue growth; led interior space design with attention to contemporary trends and brand consistency; grew commercial and private client plant install operations; strengthened community engagement through loyalty programs, social media, and workshops; created cross-functional operations policies and inventory/staff reorganization.

Nursery Manager + Collaborative Designer at Pistils Nursery

Retail Manager of flagship location; led a team of 15 and coordinated across three locations; curated plants and hardgoods aligned with established brand identity and evolving trends; collaborated with Director, Marketing Director, and Management to develop new brand standards using Adobe Suite, Google Suite, and Trello; supported brand evolution and cross-location consistency.