Cathal Mac an Bheatha

Led end-to-end product design for a portfolio of complex digital ecosystems, architecting dashboard interfaces and checkout flows that reduced user friction across multi-currency transactional workflows. Drove UXR cycles into every sprint, validating design decisions with real users before production—shortening feedback loops and reducing costly post-ship rework. Bridged design and engineering by translating product strategy into feasibility-tested Figma specifications, eliminating scope creep and securing long-term account retention through structured design-to-code frameworks. Produced clear product and design documentation (briefs, specs, component guidelines) to keep product, design, and engineering aligned before development began. Championed AI-assisted prototyping tools and prompt-to-UI workflows to accelerate concept testing and communicate design intent to engineering partners faster.

Designed and shipped clean, accessible dashboard interfaces for mid-market and enterprise clients, simplifying complex data hierarchies and fixing checkout conversion bottlenecks. Built scalable design systems using interactive component tokens, ensuring visual and interaction consistency across platforms and reducing production-level inconsistency. Delivered semantic, modular handoff documentation to frontend teams, significantly reducing re-work cycles in production.

Developed custom responsive web architectures and bespoke CMS environments from scratch, establishing the agency's technical deployment frameworks and ensuring maintainable, semantic code. Vetted all creative concepts for technical feasibility before build began, preventing interaction and animation bottlenecks that would have stalled development. Built shared design tokens and component libraries tied directly into the codebase, cutting studio delivery times and preventing projects from stalling mid-development.