Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Freelance Creative director / all-rounder. Owns the full process — strategy through to delivery. Hard to reduce to one title. _Website not available. Sign in: https://www.twine.net/signup_ 11+ years at a full-service agency. Work was website-first, brand-led: visual identity, responsive marketing sites, and full digital/print collateral. Dual-qualified in design and frontend development. Comfortable owning a project from discovery to delivery, and equally comfortable as a contributor inside a larger creative team.…Freelance Creative director / all-rounder. Owns the full process — strategy through to delivery. Hard to reduce to one title. _Website not available. Sign in: https://www.twine.net/signup_ 11+ years at a full-service agency. Work was website-first, brand-led: visual identity, responsive marketing sites, and full digital/print collateral. Dual-qualified in design and frontend development. Comfortable owning a project from discovery to delivery, and equally comfortable as a contributor inside a larger creative team.

Cathal Mac an Bheatha

Product Designer, UX Designer, UI Designer, +6





Freelance Creative director / all-rounder. Owns the full process — strategy through to delivery. Hard to reduce to one title. _Website not available. Sign in: https://www.twine.net/signup_ 11+ years at a full-service agency. Work was website-first, brand-led: visual identity, responsive marketing sites, and full digital/print collateral. Dual-qualified in design and frontend development. Comfortable owning a project from discovery to delivery, and equally comfortable as a contributor inside a larger creative team.…Freelance Creative director / all-rounder. Owns the full process — strategy through to delivery. Hard to reduce to one title. _Website not available. Sign in: https://www.twine.net/signup_ 11+ years at a full-service agency. Work was website-first, brand-led: visual identity, responsive marketing sites, and full digital/print collateral. Dual-qualified in design and frontend development. Comfortable owning a project from discovery to delivery, and equally comfortable as a contributor inside a larger creative team.

Available to hire

Freelance Creative director / all-rounder. Owns the full process — strategy through to delivery. Hard to reduce to one title.

Website not available. Sign in: https://www.twine.net/signup

11+ years at a full-service agency. Work was website-first, brand-led: visual identity, responsive marketing sites, and full digital/print collateral. Dual-qualified in design and frontend development. Comfortable owning a project from discovery to delivery, and equally comfortable as a contributor inside a larger creative team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Big Dog Digital

January 1, 2021 - May 1, 2026

Led end-to-end product design for a portfolio of complex digital ecosystems, architecting dashboard interfaces and checkout flows that reduced user friction across multi-currency transactional workflows. Drove UXR cycles into every sprint, validating design decisions with real users before production—shortening feedback loops and reducing costly post-ship rework. Bridged design and engineering by translating product strategy into feasibility-tested Figma specifications, eliminating scope creep and securing long-term account retention through structured design-to-code frameworks. Produced clear product and design documentation (briefs, specs, component guidelines) to keep product, design, and engineering aligned before development began. Championed AI-assisted prototyping tools and prompt-to-UI workflows to accelerate concept testing and communicate design intent to engineering partners faster.

Lead UX/UI Designer at Big Dog Digital

February 1, 2018 - August 1, 2021

Designed and shipped clean, accessible dashboard interfaces for mid-market and enterprise clients, simplifying complex data hierarchies and fixing checkout conversion bottlenecks. Built scalable design systems using interactive component tokens, ensuring visual and interaction consistency across platforms and reducing production-level inconsistency. Delivered semantic, modular handoff documentation to frontend teams, significantly reducing re-work cycles in production.

Frontend Developer & Interactive Designer at Big Dog Digital

December 1, 2014 - February 1, 2018

Developed custom responsive web architectures and bespoke CMS environments from scratch, establishing the agency's technical deployment frameworks and ensuring maintainable, semantic code. Vetted all creative concepts for technical feasibility before build began, preventing interaction and animation bottlenecks that would have stalled development. Built shared design tokens and component libraries tied directly into the codebase, cutting studio delivery times and preventing projects from stalling mid-development.

Freelance Digital Creative & Strategist at Independent

January 1, 2014 - Present

Managed end-to-end independent consulting streams: business discovery, UX layout, and final asset deployment across the Dublin technology, education, and professional services markets.

Frontend Designer / Developer at PIXELSOUP

September 1, 2012 - November 1, 2014

Built responsive UI and accessible web interfaces optimised for cross-browser performance, establishing early-career foundations in code-literate design. Vetted all creative concepts for technical feasibility before build began, preventing interaction and animation bottlenecks that would have stalled development. Built shared design tokens and component libraries tied directly into the codebase, cutting studio delivery times and preventing projects from stalling mid-development.