Senior Brand Identity Designer | Art Director | Fine Artist
Summary
Award-winning Brand Identity Designer and Art Director with 25+ years of experience creating visual solutions that blend strategy, storytelling, and aesthetics. I specialize in developing logos, visual systems, and brand guidelines that resonate with audiences and embody core values. My work spans wellness, education, sustainability, and creative industries—where I bring a calm, engaging, and human-centered design approach. As both a designer and fine artist, I balance minimal, tranquil aesthetics with vibrant creativity, making brands approachable, memorable, and meaningful.
Core Skills & Strengths
• Brand identity development: logos, typography, color palettes, and imagery systems
• Expertise in visual storytelling and cohesive identity creation
• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma
• Experienced in balancing minimal, calming aesthetics with engaging, contemporary design
• Strong communicator with a collaborative approach to aligning vision and values
• Deep interest in mindfulness, sustainability, and creative community projects
Relevant Experience
Ce Design & Illustration LLC | Owner, Creative Director, Graphic Designer, Fine Artist
• Developed brand identities for startups, wellness brands, and community-based initiatives.
• Designed packaging, digital/print assets, and cohesive guidelines to ensure consistent use across platforms.
• Specialized in creating approachable yet refined visual systems for creative, sustainable, and mission-driven organizations.
• Led branding and identity projects for clients across education, health, food & beverage, and cultural initiatives.
• Delivered logo systems, typography standards, color palettes, and brand books that shaped long-term visual strategies.
• Directed large-scale campaign design across digital and print, ensuring brand consistency in diverse applications.
Notable Projects
• Created visual identities for wellness and sustainability-focused startups, blending modern design with values of calmness, nature, and creativity.
• Designed logo and guidelines for community education initiatives, ensuring accessibility and resonance with schools and public programs.
• Led branding for organic product lines, translating sustainable values into approachable packaging and storytelling.
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