Senior Brand Identity Designer | Art Director | Fine Artist Summary Award-winning Brand Identity Designer and Art Director with 25+ years of experience creating visual solutions that blend strategy, storytelling, and aesthetics. I specialize in developing logos, visual systems, and brand guidelines that resonate with audiences and embody core values. My work spans wellness, education, sustainability, and creative industries—where I bring a calm, engaging, and human-centered design approach. As both a designer and fine artist, I balance minimal, tranquil aesthetics with vibrant creativity, making brands approachable, memorable, and meaningful. Core Skills & Strengths • Brand identity development: logos, typography, color palettes, and imagery systems • Expertise in visual storytelling and cohesive identity creation • Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma • Experienced in balancing minimal, calming aesthetics with engaging, contemporary design • Strong communicator with a collaborative approach to aligning vision and values • Deep interest in mindfulness, sustainability, and creative community projects Relevant Experience Ce Design & Illustration LLC | Owner, Creative Director, Graphic Designer, Fine Artist • Developed brand identities for startups, wellness brands, and community-based initiatives. • Designed packaging, digital/print assets, and cohesive guidelines to ensure consistent use across platforms. • Specialized in creating approachable yet refined visual systems for creative, sustainable, and mission-driven organizations. • Led branding and identity projects for clients across education, health, food & beverage, and cultural initiatives. • Delivered logo systems, typography standards, color palettes, and brand books that shaped long-term visual strategies. • Directed large-scale campaign design across digital and print, ensuring brand consistency in diverse applications. Notable Projects • Created visual identities for wellness and sustainability-focused startups, blending modern design with values of calmness, nature, and creativity. • Designed logo and guidelines for community education initiatives, ensuring accessibility and resonance with schools and public programs. • Led branding for organic product lines, translating sustainable values into approachable packaging and storytelling.

Ce Design & Illustrations

Senior Brand Identity Designer | Art Director | Fine Artist Summary Award-winning Brand Identity Designer and Art Director with 25+ years of experience creating visual solutions that blend strategy, storytelling, and aesthetics. I specialize in developing logos, visual systems, and brand guidelines that resonate with audiences and embody core values. My work spans wellness, education, sustainability, and creative industries—where I bring a calm, engaging, and human-centered design approach. As both a designer and fine artist, I balance minimal, tranquil aesthetics with vibrant creativity, making brands approachable, memorable, and meaningful. Core Skills & Strengths • Brand identity development: logos, typography, color palettes, and imagery systems • Expertise in visual storytelling and cohesive identity creation • Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma • Experienced in balancing minimal, calming aesthetics with engaging, contemporary design • Strong communicator with a collaborative approach to aligning vision and values • Deep interest in mindfulness, sustainability, and creative community projects Relevant Experience Ce Design & Illustration LLC | Owner, Creative Director, Graphic Designer, Fine Artist • Developed brand identities for startups, wellness brands, and community-based initiatives. • Designed packaging, digital/print assets, and cohesive guidelines to ensure consistent use across platforms. • Specialized in creating approachable yet refined visual systems for creative, sustainable, and mission-driven organizations. • Led branding and identity projects for clients across education, health, food & beverage, and cultural initiatives. • Delivered logo systems, typography standards, color palettes, and brand books that shaped long-term visual strategies. • Directed large-scale campaign design across digital and print, ensuring brand consistency in diverse applications. Notable Projects • Created visual identities for wellness and sustainability-focused startups, blending modern design with values of calmness, nature, and creativity. • Designed logo and guidelines for community education initiatives, ensuring accessibility and resonance with schools and public programs. • Led branding for organic product lines, translating sustainable values into approachable packaging and storytelling.

Available to hire

Senior Brand Identity Designer | Art Director | Fine Artist

Summary
Award-winning Brand Identity Designer and Art Director with 25+ years of experience creating visual solutions that blend strategy, storytelling, and aesthetics. I specialize in developing logos, visual systems, and brand guidelines that resonate with audiences and embody core values. My work spans wellness, education, sustainability, and creative industries—where I bring a calm, engaging, and human-centered design approach. As both a designer and fine artist, I balance minimal, tranquil aesthetics with vibrant creativity, making brands approachable, memorable, and meaningful.

Core Skills & Strengths

• Brand identity development: logos, typography, color palettes, and imagery systems

• Expertise in visual storytelling and cohesive identity creation

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma

• Experienced in balancing minimal, calming aesthetics with engaging, contemporary design

• Strong communicator with a collaborative approach to aligning vision and values

• Deep interest in mindfulness, sustainability, and creative community projects

Relevant Experience

Ce Design & Illustration LLC | Owner, Creative Director, Graphic Designer, Fine Artist

• Developed brand identities for startups, wellness brands, and community-based initiatives.

• Designed packaging, digital/print assets, and cohesive guidelines to ensure consistent use across platforms.

• Specialized in creating approachable yet refined visual systems for creative, sustainable, and mission-driven organizations.

• Led branding and identity projects for clients across education, health, food & beverage, and cultural initiatives.

• Delivered logo systems, typography standards, color palettes, and brand books that shaped long-term visual strategies.

• Directed large-scale campaign design across digital and print, ensuring brand consistency in diverse applications.

Notable Projects

• Created visual identities for wellness and sustainability-focused startups, blending modern design with values of calmness, nature, and creativity.

• Designed logo and guidelines for community education initiatives, ensuring accessibility and resonance with schools and public programs.

• Led branding for organic product lines, translating sustainable values into approachable packaging and storytelling.

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Language

Work Experience

Owner | Senior Graphic Brand & Marketing Designer | Illustrator | Artist at Freelance Designer Remote
February 28, 2003 - December 31, 2029
Award-Winning Senior Graphic Designer | Creative Director | Branding & Packaging Design Specialist | Illustrator As a Senior Graphic Designer and Art Director with over 25 years of experience, I bring a strong mix of creative strategy, brand storytelling, and design execution that helps businesses connect, engage, and grow. I specialize in branding, logo development, packaging design, and marketing communications across print and digital platforms. My clients range from startups to national brands in industries including consumer goods, food & beverage, wellness, healthcare, higher education, lifestyle, and technology. Whether developing a new brand identity or refreshing an existing one, I translate ideas into impactful visual solutions that capture attention and deliver results. I’m known for combining creative direction with technical precision, building cohesive brand systems that tell authentic stories and strengthen market presence. Core Skills & Expertise: • Branding & Logo Design • Packaging Design & Label Development • Visual Identity Systems & Style Guides • Creative Direction & Campaign Development • Digital Marketing & Print Collateral Design • Illustration, Concept Art & Visual Storytelling Technical Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Office Suite, plus working knowledge of motion graphics, video editing, and 3D visualization tools. Recognized for my professionalism, dependability, and collaborative approach, I bring both strategic insight and creative excellence to every project. My goal is simple: to create design that not only looks beautiful—but performs beautifully. Let’s connect and create something remarkable. #GraphicDesign #Branding #LogoDesign #PackagingDesign #CreativeDirection #VisualIdentity #ArtDirection #Illustration #MarketingDesign #SeniorGraphicDesigner
Art Director | Senior Graphic Designer | Packaging | Marketing at Centurion Brands
January 1, 2018 - Present
Senior Graphic Designer at Bruker AXS
October 1, 2010 - October 1, 2013
Collaborated with an interdisciplinary team at a $30B+ global technology leader, managing high-visibility creative projects from concept through production, including large-scale advertising campaigns, trade shows, and marketing initiatives. Served as a strategic liaison between product managers, sales teams, event planners, and vendors, ensuring flawless coordination, on-brand execution, and timely delivery across all projects. Key Achievements: Cost Optimization: Reduced trade show booth reprint and shipping costs by 80% through a redesigned, modular booth system—later adopted globally. Branding Success: Strengthened brand visibility and engagement, helping increase trade show attendance from 30% to 52% through cohesive e-commerce and direct marketing campaigns. Process Innovation: Improved production accuracy and team efficiency by 75% through the development of streamlined creative workflows and advanced production methods. Quality Control: Decreased reprint costs by 20% by instituting rigorous press check standards and enhancing print quality assurance. Resource Management: Cut annual image procurement expenses by 90% by restructuring digital asset libraries and negotiating new stock image subscriptions. This role demonstrates my ability to lead cross-functional creative operations, develop cost-effective design strategies, and deliver innovative solutions that elevate brand performance, optimize workflow, and drive measurable growth.

Education

BFA, Illustration & Design at Kendall College of Art & Design
June 1, 1982 - June 1, 1986
Top of Class
Certificate for motion graphics at MATC
October 11, 2010 - July 1, 2011

Qualifications

ADDY Awards
February 25, 2006 - February 23, 2021
Numerous ADDY awards for my packaging, logo designs, and marketing materials.

Industry Experience

Consumer Goods, Financial Services, Education, Healthcare, Life Sciences, Media & Entertainment, Manufacturing, Energy & Utilities, Travel & Hospitality, Transportation & Logistics, Retail, Wholesale & Distribution, Non-Profit Organization, Professional Services