Hi, I’m Cathy Pateres—a versatile digital marketing professional based in Davao City, Philippines, with over three years of hands-on experience in managing and optimizing Google Local Service Ads (LSA) and PPC campaigns across 20+ local businesses. I excel at translating data into actionable insights, including building a custom LSA analytics dashboard to boost reporting efficiency and drive better decision-making. I’m currently expanding my expertise into IT, cybersecurity, and data analytics through IBM and Google certifications, and I enjoy collaborating across teams to deliver measurable results in fast-paced remote environments. My strengths include end-to-end account management, performance optimization, and a data-driven approach that aligns marketing strategies with business goals while maintaining a focus on customer experience and reputation management.

PB Cathy Pateres

Hi, I’m Cathy Pateres—a versatile digital marketing professional based in Davao City, Philippines, with over three years of hands-on experience in managing and optimizing Google Local Service Ads (LSA) and PPC campaigns across 20+ local businesses. I excel at translating data into actionable insights, including building a custom LSA analytics dashboard to boost reporting efficiency and drive better decision-making. I’m currently expanding my expertise into IT, cybersecurity, and data analytics through IBM and Google certifications, and I enjoy collaborating across teams to deliver measurable results in fast-paced remote environments. My strengths include end-to-end account management, performance optimization, and a data-driven approach that aligns marketing strategies with business goals while maintaining a focus on customer experience and reputation management.

Available to hire

Hi, I’m Cathy Pateres—a versatile digital marketing professional based in Davao City, Philippines, with over three years of hands-on experience in managing and optimizing Google Local Service Ads (LSA) and PPC campaigns across 20+ local businesses. I excel at translating data into actionable insights, including building a custom LSA analytics dashboard to boost reporting efficiency and drive better decision-making.

I’m currently expanding my expertise into IT, cybersecurity, and data analytics through IBM and Google certifications, and I enjoy collaborating across teams to deliver measurable results in fast-paced remote environments. My strengths include end-to-end account management, performance optimization, and a data-driven approach that aligns marketing strategies with business goals while maintaining a focus on customer experience and reputation management.

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Work Experience

Google LSA Specialist at Real Time Marketing
November 1, 2024 - Present
Managed and scaled Google Local Services Ads (LSA) for 20+ multi-industry clients, aligning campaign structure with business goals to maximize lead volume and conversion quality. Directly allocated $65,000–$95,000 monthly ad spend, optimizing CPL and ROI through data-driven budget distribution.
Review Management Specialist at Real Time Marketing
February 1, 2026 - Present
Monitored and managed customer reviews across Google and Yelp, ensuring timely, professional responses on behalf of clients. Tracked performance metrics and prepared analytics to identify trends and areas for reputation improvement.
PPC & LSA Recording Specialist at Real Time Marketing
June 1, 2023 - November 1, 2024
Transcribed international calls with precision, applied transaction tags, and maintained data trackers. Submitted records within SLA; escalated urgent issues to relevant teams and supported smooth campaign continuity.
Laboratory Quality Assurance Analyst at General Chemicals and Resin Consortium Inc.
August 1, 2022 - May 1, 2023
Conducted QA tests on resin samples, performed water analysis for boiler systems, and adhered to strict quality protocols to ensure product standards.
Transcriptionist at Verbit AI
May 1, 2021 - May 1, 2023
Produced high-accuracy, format-compliant transcripts for legal, financial, and educational content, maintaining strict documentation standards and data integrity.
Learning Assistant / Tutor at Guidance Office – MSU-IIT
January 1, 2019 - January 1, 2020
Provided free tutoring sessions to struggling college students and participated in leadership training hosted by the Guidance Office.

Education

Bachelor of Information Technology – Network and Cybersecurity at Mapua Malayan Digital College, Cabuyao City, Laguna
January 1, 2025 - April 17, 2026
Bachelor of Engineering Technology – Chemical Engineering Technology at Mindanao State University – Iligan Institute of Technology (MSU-IIT)
January 1, 2018 - January 1, 2022
Bachelor of Science – Electronics and Communication Engineering at Mindanao State University – Iligan Institute of Technology (MSU-IIT)
January 1, 2013 - January 1, 2016

Qualifications

IBM Digital Marketing & Growth Hacking with Gen AI Professional Certificate
January 11, 2030 - April 17, 2026
IBM Data Analyst Professional Certificate
January 11, 2030 - April 17, 2026
IBM SEO Mastery: From Fundamentals to Gen AI and GEO Strategy Specialization
January 11, 2030 - April 17, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - April 17, 2026
Google Analytics: Data-Driven Marketing Mastery with AI Specialization
January 11, 2030 - April 17, 2026
Healthcare Data Security, Privacy, and Compliance
January 11, 2030 - March 1, 2026
Digital Marketing — HubSpot Academy
July 1, 2022 - April 17, 2026
Email Marketing — HubSpot Academy
June 1, 2022 - April 17, 2026
Microsoft Digital Literacy — TESDA Online Platform
July 1, 2022 - April 17, 2026
Participating in Workplace Communication — TESDA Online Platform
July 1, 2022 - April 17, 2026
Basic Occupational Health and Safety Engineering — Dept. of Chemical Engineering & Technology, MSU-IIT
May 1, 2022 - April 17, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education

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