Brand Strategy & Digital Design – Huddle

Led the end-to-end development of the Huddle brand, creating a cohesive identity from initial concept through to full market launch. This included defining the brand strategy and positioning, developing the [visual identity system](https://www.twine.net/signin and designing the core brand assets including logo, typography, colour system, and brand guidelines.

I translated the strategy into a complete digital and physical presence, designing [Huddle’s website](https://www.twine.net/signin to communicate the brand clearly and create a strong user experience. I also produced a full suite of supporting materials including brochures, business cards, and marketing collateral to ensure consistency across all touchpoints.

The project required close collaboration with the founder to clarify the organisation’s purpose, voice, and audience, transforming an early-stage concept into a clear, scalable brand with a professional and cohesive presence.