Marketing Consultant at Cazbah Media

Founded and led a strategic marketing consultancy delivering revenue-focused acquisition and lifecycle programs across e-commerce, health, logistics, FMCG and B2B service sectors. Designed and optimised end-to-end lifecycle strategies for 15+ businesses, achieving up to 200% growth in engagement and a 40% increase in qualified lead conversion through targeted multichannel campaigns. Refined targeting, messaging and qualification frameworks to reduce low-intent enquiries and strengthen sales progression. Owned email marketing channels including segmentation, automation flows and performance reporting, increasing repeat purchase behaviour and CLV. Implemented CRM and marketing automation systems across HubSpot, Pipedrive and Microsoft Dynamics 365. Led performance optimisation across paid and owned channels with A/B testing and GA4 tracking. Directed website strategy from UX to SEO, delivering a 68% increase in organic traffic within 12 months. Developed high-impact campaign and thought

Publisher at Cazbah Media

Developed and launched three national consumer health and lifestyle titles, managing content creation, advertising, team leadership, and end-to-end operations. Founded and grew publications from concept to international distribution, achieving a combined readership exceeding 100,000 across print and digital. Led cross-functional teams to deliver issues on time and on budget. Collaborated with PR agencies, medical experts and corporate partners to create branded content, generating consistent six-figure campaign revenue. Spearheaded partnerships with health organisations and natural product brands to increase newsstand sales and distribution.