Available to hire
Hi, I’m Cheryl Charmain Bainon. I’m a hospitality and events professional with a passion for delivering exceptional guest experiences and driving revenue. I currently lead the Conference & Events team at Hilton Queenstown, steering business development, sales activities, and large-scale events while collaborating closely with operations, culinary, and sales teams.
I thrive on building strong client relationships, mentoring teams, and leveraging technology to streamline planning and execution. I am multilingual, fast-learning, and thrive in fast-paced environments where creativity meets precision.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Fluent
Chinese
Fluent
Work Experience
Conference & Events Manager at Hilton Queenstown Resort & Spa / DoubleTree by Hilton Queenstown
June 1, 2022 - PresentLead the Business Development department; manage all sales activities (transient, inbound, conferences & events); develop and grow accounts; plan large-scale events; oversee planning programs; maintain department policies; manage event systems (Delphi Property Administrator, MeetingBroker Administrator); RFP management; participate in revenue management; attend industry events and client functions; conduct familiarization events; collaborate with hotel departments.
Sales Manager at Hilton Wellington
February 1, 2022 - June 1, 2022Head of Business Development; responsible for sales activities from transient, inbound, and conference & events; build and nurture client relationships; RFP management; hotel content & profiles in supplier portals; participate in revenue management with GM and RM.
Conference & Events Executive at Hilton Queenstown Resort & Spa, New Zealand
November 1, 2018 - February 1, 2022Responsible for planning programs and large-scale events; ensure Hilton EventReady standards and Health & Safety compliance; manage event systems; build internal & external relationships; site inspections; weekly & monthly revenue reporting; handle sales inquiries; develop Banquet Event Orders; maintain department policies.
Cluster Front Office Supervisor / Reservations at Hilton Queenstown Resorts & Spa, New Zealand
April 1, 2017 - November 1, 2018Supervise front office operations; ensure staff are trained on hotel products & services; review arrival reports & VIPs; promote upsell; motivate team; handle guest requests; manage reservations and emails; daily reservation cross-checks.
Event Manager / Associate at Malaysia
August 1, 2017 - PresentPlan and manage conferences and events for government and corporate clients; client liaison, venue & hotel recce, proposals & budgeting, vendor coordination, event logistics, team management; develop ideas and proposals to secure client decisions; prepare proposals, quotations, and program flow; manage costs and margins; negotiate with third-party agencies/vendors; source business alliances.
Production Assistant (Musical Theatre Productions) at Musical Theatre Productions (Malaysia)
September 1, 2012 - May 1, 2013Oversee social media/online marketing; support production team; prepare corporate proposals; manage dancers and casts; liaise with potential clients; artiste management.
Education
Bachelor of Arts Communication & Media Management at University of South Australia
January 1, 2009 - December 31, 2012Foundation in Communication at Taylor's University College
January 1, 2008 - December 31, 2009SPM, Senior UEC, PMR & Junior UEC (High School) at SABAH T SHUNG T SIN SECONDARY SCHOOL
January 1, 1996 - December 31, 2001Qualifications
Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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