Hi, I’m Cheryl Charmain Bainon. I’m a hospitality and events professional with a passion for delivering exceptional guest experiences and driving revenue. I currently lead the Conference & Events team at Hilton Queenstown, steering business development, sales activities, and large-scale events while collaborating closely with operations, culinary, and sales teams. I thrive on building strong client relationships, mentoring teams, and leveraging technology to streamline planning and execution. I am multilingual, fast-learning, and thrive in fast-paced environments where creativity meets precision.

Cheryl Charmain

Hi, I’m Cheryl Charmain Bainon. I’m a hospitality and events professional with a passion for delivering exceptional guest experiences and driving revenue. I currently lead the Conference & Events team at Hilton Queenstown, steering business development, sales activities, and large-scale events while collaborating closely with operations, culinary, and sales teams. I thrive on building strong client relationships, mentoring teams, and leveraging technology to streamline planning and execution. I am multilingual, fast-learning, and thrive in fast-paced environments where creativity meets precision.

Available to hire

Hi, I’m Cheryl Charmain Bainon. I’m a hospitality and events professional with a passion for delivering exceptional guest experiences and driving revenue. I currently lead the Conference & Events team at Hilton Queenstown, steering business development, sales activities, and large-scale events while collaborating closely with operations, culinary, and sales teams.

I thrive on building strong client relationships, mentoring teams, and leveraging technology to streamline planning and execution. I am multilingual, fast-learning, and thrive in fast-paced environments where creativity meets precision.

See more

Language

English
Fluent
Malay
Fluent
Chinese
Fluent

Work Experience

Conference & Events Manager at Hilton Queenstown Resort & Spa / DoubleTree by Hilton Queenstown
June 1, 2022 - Present
Lead the Business Development department; manage all sales activities (transient, inbound, conferences & events); develop and grow accounts; plan large-scale events; oversee planning programs; maintain department policies; manage event systems (Delphi Property Administrator, MeetingBroker Administrator); RFP management; participate in revenue management; attend industry events and client functions; conduct familiarization events; collaborate with hotel departments.
Sales Manager at Hilton Wellington
February 1, 2022 - June 1, 2022
Head of Business Development; responsible for sales activities from transient, inbound, and conference & events; build and nurture client relationships; RFP management; hotel content & profiles in supplier portals; participate in revenue management with GM and RM.
Conference & Events Executive at Hilton Queenstown Resort & Spa, New Zealand
November 1, 2018 - February 1, 2022
Responsible for planning programs and large-scale events; ensure Hilton EventReady standards and Health & Safety compliance; manage event systems; build internal & external relationships; site inspections; weekly & monthly revenue reporting; handle sales inquiries; develop Banquet Event Orders; maintain department policies.
Cluster Front Office Supervisor / Reservations at Hilton Queenstown Resorts & Spa, New Zealand
April 1, 2017 - November 1, 2018
Supervise front office operations; ensure staff are trained on hotel products & services; review arrival reports & VIPs; promote upsell; motivate team; handle guest requests; manage reservations and emails; daily reservation cross-checks.
Event Manager / Associate at Malaysia
August 1, 2017 - Present
Plan and manage conferences and events for government and corporate clients; client liaison, venue & hotel recce, proposals & budgeting, vendor coordination, event logistics, team management; develop ideas and proposals to secure client decisions; prepare proposals, quotations, and program flow; manage costs and margins; negotiate with third-party agencies/vendors; source business alliances.
Production Assistant (Musical Theatre Productions) at Musical Theatre Productions (Malaysia)
September 1, 2012 - May 1, 2013
Oversee social media/online marketing; support production team; prepare corporate proposals; manage dancers and casts; liaise with potential clients; artiste management.

Education

Bachelor of Arts Communication & Media Management at University of South Australia
January 1, 2009 - December 31, 2012
Foundation in Communication at Taylor's University College
January 1, 2008 - December 31, 2009
SPM, Senior UEC, PMR & Junior UEC (High School) at SABAH T SHUNG T SIN SECONDARY SCHOOL
January 1, 1996 - December 31, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment