+ Led agile, multi-channel marketing campaigns (Email, Paid Search, Meta, and TikTok) under tight deadlines, driving a 132% increase in revenue in two years. + Spearheaded the 'Hot Topics' video content strategy for social platforms, achieving 37k reach and a 13.7% engagement rate, directly supporting brand positioning. + Optimised digital conversion funnels using audience insights and A/B testing, which reduced email churn by 50% and improved conversion. + Managed multi-platform ad spend (Meta, Google & Bing Ads), applying full-funnel optimisation to increase paid acquisition revenue by 55%.

Challenge Events Executive at The Royal Marsden Cancer Charity

June 6, 2022 - November 10, 2023

Executed integrated multi-channel campaigns (Email, Social Media and Web) to drive supporter acquisition, achieving 4.3 ROI. Scaled participant growth by 150% by designing automated customer journeys and tailored messaging for high-intent audiences. Exceeded targets by 12.5% through continuous KPI monitoring and proactive channel optimisation.

Events Trainee at Thomson Reuters

November 20, 2021 - June 3, 2022

Developed content strategies and marketing materials for lead generation, combining market research with actionable insights to hit and exceed sales targets. Produced and hosted pre-recorded webinars end-to-end and supported live delivery, reaching event audiences of up to 800 attendees.

Marketing & Event Manager at Connected: Lost&Found Festival

March 1, 2021 - November 21, 2021

Led brand and marketing strategy for a community arts festival, exceeding attendance target by 30%. Built WordPress site, managed Eventbrite registration and coordinated the organic content calendar, generating 1,558 website views and a peak of 336 in a single day.

Education

Master of Events and Experience Management at Goldsmiths University

September 11, 2020 - September 1, 2021

Master of Events and Experience Management at Pompeu Fabra University

January 11, 2030 - May 5, 2026

Qualifications

Certified Digital Marketing Associate: Paid Search (PPC) V3.0

January 1, 2025 - May 5, 2026

Certified Digital Marketing Associate: Paid Search (PPC) V3.0

January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization

Hot topics video series for NGO

The organisation had no real video strategy. Content only happened when someone was going on TV. Engagement and follower growth were flat across all platforms. I launched the Hot Topics Video Series, the organisation’s first real go at video. In house staff on camera. Mix of live crises, field stories and big moments like the Nobel Peace Prize. Published across Instagram, Facebook, LinkedIn & TikTok. As a result, the series achieved 10.7% engagement rate on Linkedin and 13.7% on TikTok, and a 37k total reach across all 4 platforms, from 8 videos at zero production cost.

Content CreatorContent ProducerContent StrategistSocial Media Manager

Email growth strategy for NGO

The organisation had a growing contact list but no consistent email strategy in place. Campaigns were ad hoc, open rates were declining, and email wasn’t generating meaningful revenue. I built a full email marketing flow from scratch: segmentation, dynamic content, automated donor journeys, A/B testing on subject lines, CTA buttons and send times. This drove 132% email revenue growth across 2 years, 39% open rate average, and 50% decrease of unsubscribe rate in one year.

Marketing Strategist