Email growth strategy for NGO

The organisation had a growing contact list but no consistent email strategy in place. Campaigns were ad hoc, open rates were declining, and email wasn’t generating meaningful revenue. I built a full email marketing flow from scratch: segmentation, dynamic content, automated donor journeys, A/B testing on subject lines, CTA buttons and send times. This drove 132% email revenue growth across 2 years, 39% open rate average, and 50% decrease of unsubscribe rate in one year.