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Hi, I'm Claudia Cherrington Lopez, a strategic marketing leader with over 8 years of experience specializing in digital media, brand development, and both B2B and B2C campaigns. I love transforming high-level goals into actionable growth strategies that drive engagement and build scalable marketing operations. I have experience working with various platforms and tools to streamline processes and deliver measurable results. Throughout my career, I've had the opportunity to collaborate with Fortune 500 brands and lead cross-functional teams. My goal is to continue developing innovative marketing strategies that foster meaningful connections and business growth. If you'd like to see some of my work, please feel free to visit my portfolio at ClaudiaShanelleLopez.com.…Hi, I'm Claudia Cherrington Lopez, a strategic marketing leader with over 8 years of experience specializing in digital media, brand development, and both B2B and B2C campaigns. I love transforming high-level goals into actionable growth strategies that drive engagement and build scalable marketing operations. I have experience working with various platforms and tools to streamline processes and deliver measurable results. Throughout my career, I've had the opportunity to collaborate with Fortune 500 brands and lead cross-functional teams. My goal is to continue developing innovative marketing strategies that foster meaningful connections and business growth. If you'd like to see some of my work, please feel free to visit my portfolio at ClaudiaShanelleLopez.com.

Claudia Lopez

Marketing Strategist, Social Media Freelancer

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Hi, I'm Claudia Cherrington Lopez, a strategic marketing leader with over 8 years of experience specializing in digital media, brand development, and both B2B and B2C campaigns. I love transforming high-level goals into actionable growth strategies that drive engagement and build scalable marketing operations. I have experience working with various platforms and tools to streamline processes and deliver measurable results. Throughout my career, I've had the opportunity to collaborate with Fortune 500 brands and lead cross-functional teams. My goal is to continue developing innovative marketing strategies that foster meaningful connections and business growth. If you'd like to see some of my work, please feel free to visit my portfolio at ClaudiaShanelleLopez.com.…Hi, I'm Claudia Cherrington Lopez, a strategic marketing leader with over 8 years of experience specializing in digital media, brand development, and both B2B and B2C campaigns. I love transforming high-level goals into actionable growth strategies that drive engagement and build scalable marketing operations. I have experience working with various platforms and tools to streamline processes and deliver measurable results. Throughout my career, I've had the opportunity to collaborate with Fortune 500 brands and lead cross-functional teams. My goal is to continue developing innovative marketing strategies that foster meaningful connections and business growth. If you'd like to see some of my work, please feel free to visit my portfolio at ClaudiaShanelleLopez.com.

Available to hire

Hi, I’m Claudia Cherrington Lopez, a strategic marketing leader with over 8 years of experience specializing in digital media, brand development, and both B2B and B2C campaigns. I love transforming high-level goals into actionable growth strategies that drive engagement and build scalable marketing operations. I have experience working with various platforms and tools to streamline processes and deliver measurable results.

Throughout my career, I’ve had the opportunity to collaborate with Fortune 500 brands and lead cross-functional teams. My goal is to continue developing innovative marketing strategies that foster meaningful connections and business growth. If you’d like to see some of my work, please feel free to visit my portfolio at ClaudiaShanelleLopez.com.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing and Operations Manager at Black Health Matters

July 1, 2022 - Present

Built a full digital infrastructure including web, email, and lead generation that increased campaign efficiency by 30%. Implemented project management tools such as Asana and SharePoint along with SOPs across marketing, content, and operations teams. Designed email automations and newsletters, boosting open rates by 45%. Led content strategy and analytics reporting across Meta, LinkedIn, and email channels. Collaborated with Fortune 500 brands to deliver DEI-aligned campaigns.

Marketing Director at Go Direct Deals

February 28, 2022 - July 22, 2025

Led end-to-end digital strategies to improve user acquisition and retention. Managed $10,000 in ad spend across Meta, Google, and email platforms, optimizing campaigns to achieve a 3X return on ad spend (ROAS). Launched a new e-commerce experience and improved UX/UI with SEO-optimized landing pages. Directed a cross-functional team of designers, writers, and analysts to scale both paid and organic marketing efforts. Reduced customer churn by 15% through lifecycle email automation and onboarding improvements.

Marketing Supervisor at Janome America

May 1, 2021 - July 22, 2025

Developed and managed digital content strategy across YouTube, social media, and email. Directed photo and video production and oversaw cross-platform creative assets for sewing machine products. Managed 50+ influencer partnerships including contracts, compliance, and UGC approvals. Collaborated with internal departments and retail partners such as JOANN and Michael’s on co-branded marketing campaigns. Supported sales enablement and training with product walkthroughs and visual aids. Created partnerships with HBO Max and Military Makeovers.

Marketing Coordinator at Mane Concept

September 1, 2019 - July 22, 2025

Executed social media marketing calendar, wrote copy, and scheduled content across Facebook and Instagram. Designed catalogs, flyers, and digital ads for product promotions and events. Coordinated product sample distribution and conducted internal photoshoots for product and editorial content using DSLR and Adobe Suite. Supported cross-departmental marketing requests, managed vendor relationships, and performed internal reporting.