Available to hire
A social media strategist with over eight years of experience developing insight-led strategies for global and regional brands across luxury, tech, and lifestyle. Proven track record of translating data and platform insights into content strategies that drive measurable growth in awareness, engagement, and brand presence. Experienced working across agency environments with clients including Alibaba Group, Lane Crawford, and lululemon.
Skills
Experience Level
Language
English
Fluent
Chinese
Fluent
Work Experience
Senior Social Media Manager at Wiser
December 8, 2025 - May 7, 2026Delivered social media strategy and content for a portfolio of always-on client accounts
Planned and managed content calendars, including organising organic social content shoots and attending on-site productions
Produced regular performance reports and used data insights to inform and optimise social activity
Key Clients: King, DLA Piper, DFS Group
Senior Social Media Manager at 303 London
October 7, 2024 - September 22, 2025Developed and executed organic social strategies for premium and luxury brands, ensuring content was platform-native, on-brand, and aligned with business objectives
Created platform-native video and static content, including hands-on filming and editing, with a strong understanding of emerging trends and social-first formats
Oversaw performance reporting and used data insights to inform content direction and optimise results
Key Clients: Birley Bakery, Diva Pro Styling, Phoenix Gravity, The Rake, WATERROWER
Senior Social Media Manager at Havas Media Hong Kong
January 1, 2022 - July 18, 2025Developed and owned social media strategies for a portfolio of global and regional clients, translating brand objectives into platform-specific content and campaign approaches
Led performance reporting using Sprinklr, Brandwatch, and Tagger, deriving insights to continuously optimise strategy and content direction
Oversaw influencer campaign strategy and delivery across APAC, managing end-to-end from talent identification and briefing through to performance evaluation
Supported new business pitches and prepared strategic proposals for prospective clients, contributing to creative and strategic development
Campaign Highlights
HK Soccer 7s 2024 | Hong Kong Football Club
500K reach (+35%) · 950K engagements (+70%) · 2.3K new fans (+10%)
Global Digital Excellence Awards 2025 — Standout Organic Content Campaign of the Year
DigiZ Awards 2025 — Best Use of Real-Time Marketing
HK Soccer 7s 2023 | Hong Kong Football Club
3M impressions · 0.5M engagements · 2.5K new fans in 1 week
Key Clients: Alibaba Group, Alibaba Cloud, Lane Crawford, lululemon, Hong Kong Football Club (HKFC 10s, HKFC Soccer 7s), West Kowloon Cultural District
Social Media Manager at Havas Media Hong Kong
December 1, 2020 - January 1, 2022Developed monthly social content strategies and managed always-on posting across Facebook, Instagram, LinkedIn, Twitter, and YouTube
Managed always-on social presence across platforms, ensuring content was platform-optimised and aligned with client strategy
Led influencer campaign discovery and management across APAC and EU markets
Supported new business pitches and prepared strategic proposals for prospective clients, contributing to creative and strategic development
Campaign Highlight
Alibaba 11.11 Shopping Festival 2022
47M impressions · 4M engagements · 32K new fans in 3 weeks
Key Clients: Alibaba Group, GoAirborne Macau, Tencel, Puma, Lanson Place
Education
Bachelor of Science (Double Major in Molecular Biology & Language & Communication) at The University of Hong Kong
September 1, 2013 - June 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Travel & Hospitality
Skills
Experience Level
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