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CRM and Digital Marketing professional with 8+ years of experience in customer relationship management, primarily in the beauty and e-commerce industries. Experienced in planning and executing CRM campaigns across email, push notifications, WhatsApp, and other digital channels, as well as analyzing campaign performance to improve customer engagement and retention. I enjoy working with data, collaborating across teams, and finding practical ways to create better customer experiences and support business growth.…CRM and Digital Marketing professional with 8+ years of experience in customer relationship management, primarily in the beauty and e-commerce industries. Experienced in planning and executing CRM campaigns across email, push notifications, WhatsApp, and other digital channels, as well as analyzing campaign performance to improve customer engagement and retention. I enjoy working with data, collaborating across teams, and finding practical ways to create better customer experiences and support business growth.

Clairine Amadea

Marketing Analyst, Digital Marketer, Content Producer

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CRM and Digital Marketing professional with 8+ years of experience in customer relationship management, primarily in the beauty and e-commerce industries. Experienced in planning and executing CRM campaigns across email, push notifications, WhatsApp, and other digital channels, as well as analyzing campaign performance to improve customer engagement and retention. I enjoy working with data, collaborating across teams, and finding practical ways to create better customer experiences and support business growth.…CRM and Digital Marketing professional with 8+ years of experience in customer relationship management, primarily in the beauty and e-commerce industries. Experienced in planning and executing CRM campaigns across email, push notifications, WhatsApp, and other digital channels, as well as analyzing campaign performance to improve customer engagement and retention. I enjoy working with data, collaborating across teams, and finding practical ways to create better customer experiences and support business growth.

Available to hire

CRM and Digital Marketing professional with 8+ years of experience in customer relationship management, primarily in the beauty and e-commerce industries. Experienced in planning and executing CRM campaigns across email, push notifications, WhatsApp, and other digital channels, as well as analyzing campaign performance to improve customer engagement and retention. I enjoy working with data, collaborating across teams, and finding practical ways to create better customer experiences and support business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Digital Specialist at Oriflame Indonesia

July 1, 2023 - Present

Senior CRM Executive at ZALORA Indonesia

February 1, 2022 - June 1, 2023

Implemented CRM strategies across email, push notifications, inbox, and in-app push; created, deployed, and ensured end-to-end campaign push execution. Produced engaging push/inbox/email copy and used CRM metrics to generate insights for longer-term strategy. Conducted A/B testing to optimize campaign performance and collaborated with Campaign & Creative teams to align messaging and creative assets.

CRM & UGC Specialist at Fabelio.com

May 1, 2020 - December 1, 2021

Coordinated customer journey implementation and localization with CRM Global for Indonesia. Planned and briefed monthly marketing activity, collaborated with creative for asset delivery and sales/commercial teams, and created engaging CRM messages for B2B and B2C. Evaluated email and push performance and managed timely execution of CRM schedules including automated journeys and ad-hoc campaigns. Partnered with marketing/product teams to support featured UGC feature development and maintained UGC photo moderation/operations processes.