Led the digital launch strategy for a clean beauty brand entering a competitive skincare market.

Objectives:
• Generate early hype before official launch
• Build anticipation and waitlist
• Convert audience into first buyers

Strategic execution:
• “Coming Soon” teaser campaign
• Scarcity messaging (limited first drop)
• Educational skincare breakdowns
• Influencer-style organic UGC framework
• High-visual Reels with retention-optimized structure

Implemented a structured posting plan:
• 3 Reels per week
• 2 static product posts per week
• Stories focused on trust-building and urgency

Results:
• High launch engagement
• Strong pre-order conversion
• Established visual credibility in a saturated market

Managed the brand evolution and social media repositioning of a boutique wellness studio offering yoga, sauna therapy, and holistic treatments.

Primary challenge:
Low engagement, inconsistent branding, and weak local authority.

Strategy implemented:
• Complete Instagram visual repositioning
• Cohesive luxury color palette
• Emotional storytelling around transformation & reset
• Community-focused Reels highlighting real client experiences
• Weekly wellness education content
• Seasonal campaign activation (New Year Reset, Fall Detox, Gift Cards)

Growth Focus:

• Elevated brand perception from “local studio” to “premium wellness destination”
• Increased follower growth by leveraging short-form video
• Improved booking consistency through CTA optimization

Led the digital repositioning and growth strategy for a medical aesthetics and skincare clinic focused on high-ticket treatments (facials, injectables, advanced skin treatments).

Key objectives:
• Increase brand authority
• Generate consultation bookings
• Improve patient retention
• Position the clinic as premium rather than promotional

Strategic execution:
• Developed 3 core content pillars:
1. Authority & Expertise (treatment education, skin science, FAQs)
2. Transformation Stories (before/after positioning with ethical compliance)
3. Lifestyle Luxury Positioning (clinic ambiance, client experience)
• Implemented high-performing Reel strategy with strong first-3-second hooks
• Optimized bio and booking funnel for conversion
• Integrated limited-time consultation campaigns

Results:
• 70% increase in engagement rate
• Significant rise in consultation inquiries
• Stronger brand positioning in local market

Led the complete social media growth strategy for a hospitality and wellness retreat brand, scaling their digital presence and improving overall marketing performance within a 6-month period.

Key results achieved:

• Increased Instagram following from 12,000 to 25,000+ in under 6 months through strategic content positioning and engagement optimization
• Generated multiple viral short-form videos reaching hundreds of thousands to over 1 million views
• Significantly increased engagement rate through improved storytelling and visual consistency
• Contributed to revenue growth by aligning content with booking funnels and seasonal offers
• Helped improve marketing ROI by optimizing campaign messaging and call-to-action structure

Strategic approach:

I redesigned the content strategy around experiential storytelling rather than generic promotion.

Instead of simply posting offers, we focused on:
• Emotional immersion (thermal spa experience, nature escape, wellness reset)
• High-performing short-form vertical video content
• Seasonal campaign storytelling (Black Friday, holidays, special packages)
• Gift certificate positioning for high-conversion periods
• Clear booking-focused CTAs

By restructuring content pillars and optimizing video hooks, retention rates improved significantly, driving organic reach and reducing reliance on paid traffic.

The growth was primarily driven through organic strategy and content optimization — not paid follower acquisition.

Developed the digital content strategy and brand positioning for a mental health support platform with a strong mobile-first approach.

Responsibilities included:
• Awareness-driven content strategy
• Educational social media visuals
• Brand tone development
• UX-aligned messaging
• Conversion-focused landing content
• Trust-building digital assets

Managed the social media presence and promotional strategy for a restaurant brand focused on food experience and local engagement.

Scope of work included:
• Menu highlight campaigns
• Opening promotions
• Online ordering visuals
• Food photography layout direction
• Event & seasonal campaigns
• Gift certificate promotional designs
• Instagram & Facebook content planning

Developed visually appetizing, conversion-focused content to increase engagement, promote online orders, and drive in-store traffic.

The strategy focused on strengthening brand identity while making promotions clear and action-driven.

Developed product marketing visuals and promotional campaigns for a haircare brand.

Responsibilities included:
• Product feature campaigns
• Before/after positioning
• Promotional graphics
• Holiday bundles
• Retail-ready marketing materials
• Brand-aligned design system

Focused on elevating brand perception and creating visually impactful promotional assets.

Managed social media visuals and promotional assets for a luxury thermal spa brand.

Created:
• Experience-focused posts
• Seasonal promotions (Black Friday campaigns)
• Gift certificate designs
• Thermal experience educational content
• Emotional, lifestyle-oriented visuals

Ensured brand consistency across social platforms to strengthen positioning as a premium wellness destination.

Developed and executed multiple high-converting promotional campaigns including Black Friday, Holiday bundles, testimonial posts, and product education graphics.

Managed:
• Campaign strategy
• Social media content creation
• Promotional banners
• Educational step-by-step product visuals
• Conversion-oriented posts

Focused on increasing product visibility, engagement, and purchase intent through strong visual storytelling.

My Role:
Social Media Manager, Campaign Strategist, Visual Content Designer

Managed the complete social media branding and digital launch strategy for a nature-inspired skincare brand.

Scope included:
• Content strategy development
• Product launch visuals
• Promotional campaigns (Coming Soon, product drops)
• Instagram feed planning
• E-commerce visual alignment
• Graphic design for ads and posts
• Seasonal campaigns

Created cohesive, premium visuals aligned with the brand identity to position the business as a high-end skincare company.