I’m a freelance senior creative copywriter, fueled by music, nature, design, print, fashion, compassion and freedom of movement. I help brands find their voice and tell stories that resonate across websites, apps, campaigns and print. I’ve led brand voice and long-form narratives for Nike, Patagonia, Potato Head and B Corp projects, turning complex ideas into human, shareable content. I collaborate with agencies and clients to craft tone of voice books, creative narratives and content strategies that move audiences and build lasting loyalty.

Cecilia Dinwoodie

I’m a freelance senior creative copywriter, fueled by music, nature, design, print, fashion, compassion and freedom of movement. I help brands find their voice and tell stories that resonate across websites, apps, campaigns and print. I’ve led brand voice and long-form narratives for Nike, Patagonia, Potato Head and B Corp projects, turning complex ideas into human, shareable content. I collaborate with agencies and clients to craft tone of voice books, creative narratives and content strategies that move audiences and build lasting loyalty.

Available to hire

I’m a freelance senior creative copywriter, fueled by music, nature, design, print, fashion, compassion and freedom of movement. I help brands find their voice and tell stories that resonate across websites, apps, campaigns and print.

I’ve led brand voice and long-form narratives for Nike, Patagonia, Potato Head and B Corp projects, turning complex ideas into human, shareable content. I collaborate with agencies and clients to craft tone of voice books, creative narratives and content strategies that move audiences and build lasting loyalty.

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Language

English
Fluent

Work Experience

Senior Copywriter at OBE (agency) / Nike (client)
January 1, 2024 - November 28, 2025
Nike After Dark Tour: website, app, email & event guide copy.
Lead Copywriter at A Collected Man
December 31, 2022 - December 31, 2022
Lead Copywriter on rebrand.
Brand Copywriter at Nike
December 31, 2022 - December 31, 2022
Created the Nike London TOV during pilot phase; subsequently one of two Nike copywriters nationwide, scripting (long-form & short) for the Nike, NRC, NTC, SNKRS apps, nike.com & socials; leading interviews with talent and owning projects end-to-end.
Marketing Manager at Vice
December 31, 2022 - December 31, 2022
Evolving digital & print marketing strategy for Vice-owned music venues The Old Blue Last & Sebright Arms; owning social calendar; producing monthly poster-zines; booking print ads.
Senior Copywriter at OBE (agency) – Nike (client)
December 31, 2025 - December 31, 2025
Nike After Dark Tour: website, app, email & event guide copy
Copy Lead at Freddie’s Flowers
December 31, 2025 - December 31, 2025
Redefining brand tone of voice (TOV), creating brand TOV book, conceptualising creative narratives, evolving all consumer-facing copy across all touch-points & brand book
Scriptwriter at Philip Colbert
December 31, 2025 - December 31, 2025
Film script for the pop artist’s Macau city takeover retrospective
Creative Copywriter at Patagonia
December 31, 2025 - December 31, 2025
Sustainable sale campaign for in-store interiors, print, digital
Sustainability Copywriter at Earthrise (agency), B Lab (client)
December 31, 2025 - December 31, 2025
Writing the narrative & script for B Corp short film
Lead Copywriter at The Roof Gardens
December 31, 2025 - December 31, 2025
Print, app, events and email copy for the Kensington social club
Sustainability Copywriter at Potato Head, Bali
December 31, 2025 - December 31, 2025
Writing the five-star beach club hotel’s first ever sustainability report – a 130+ page book of detailed initiatives, research, findings and projections – while refining tone of voice (TOV)
Lead Copywriter at Life Time – Socio Design (agency)
December 31, 2022 - December 31, 2022
Rebrand LT’s website; defining brand principles & strategy; creating a clear, flexible TOV for LT’s services, locations & audiences
Content Director at Ask Us For Ideas
December 31, 2022 - December 31, 2022
Producing & promoting insights, stories, podcasts & case studies of the projects; leading research & content strategy to attract & engage new clients; planning social calendar
Lead Copywriter at Mother Design
December 31, 2022 - December 31, 2022
Naming a new service (undisclosed) to pilot the US; Wax London; Amazon; Prime Video (clients)
Lead Copywriter at Wax London
December 31, 2022 - December 31, 2022
Evolving the brand TOV; writing brand book, look book & newsletter copy, journal entries, social content, paid ads & product descriptions; presenting long-term content strategies to increase brand loyalty
Creative Strategist, Lead Copywriter at Undercover Living
December 31, 2022 - December 31, 2022
Writing newsletter & blog posts, social content & website copy; presenting founder with a content plan & social media strategy to improve Instagram engagement & brand loyalty

Education

Bachelor of Arts in Advertising at University of the Arts London
January 11, 2030 - November 28, 2025
Bachelor of Arts in Advertising at University of the Arts London
January 11, 2030 - November 28, 2025

Qualifications

4Talent Award
January 11, 2030 - November 28, 2025
Channel 4 & The Observer Award
January 11, 2030 - November 28, 2025
Print Futures Award
January 11, 2030 - November 28, 2025
4Talent Award (Channel 4 & The Observer)
January 11, 2030 - November 28, 2025
Print Future Award
January 11, 2030 - November 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet, Travel & Hospitality, Other