Available to hire
I’m a freelance senior creative copywriter, fueled by music, nature, design, print, fashion, compassion and freedom of movement. I help brands find their voice and tell stories that resonate across websites, apps, campaigns and print.
I’ve led brand voice and long-form narratives for Nike, Patagonia, Potato Head and B Corp projects, turning complex ideas into human, shareable content. I collaborate with agencies and clients to craft tone of voice books, creative narratives and content strategies that move audiences and build lasting loyalty.
Experience Level
Language
English
Fluent
Work Experience
Senior Copywriter at OBE (agency) / Nike (client)
January 1, 2024 - November 28, 2025Nike After Dark Tour: website, app, email & event guide copy.
Lead Copywriter at A Collected Man
December 31, 2022 - December 31, 2022Lead Copywriter on rebrand.
Brand Copywriter at Nike
December 31, 2022 - December 31, 2022Created the Nike London TOV during pilot phase; subsequently one of two Nike copywriters nationwide, scripting (long-form & short) for the Nike, NRC, NTC, SNKRS apps, nike.com & socials; leading interviews with talent and owning projects end-to-end.
Marketing Manager at Vice
December 31, 2022 - December 31, 2022Evolving digital & print marketing strategy for Vice-owned music venues The Old Blue Last & Sebright Arms; owning social calendar; producing monthly poster-zines; booking print ads.
Senior Copywriter at OBE (agency) – Nike (client)
December 31, 2025 - December 31, 2025Nike After Dark Tour: website, app, email & event guide copy
Copy Lead at Freddie’s Flowers
December 31, 2025 - December 31, 2025Redefining brand tone of voice (TOV), creating brand TOV book, conceptualising creative narratives, evolving all consumer-facing copy across all touch-points & brand book
Scriptwriter at Philip Colbert
December 31, 2025 - December 31, 2025Film script for the pop artist’s Macau city takeover retrospective
Creative Copywriter at Patagonia
December 31, 2025 - December 31, 2025Sustainable sale campaign for in-store interiors, print, digital
Sustainability Copywriter at Earthrise (agency), B Lab (client)
December 31, 2025 - December 31, 2025Writing the narrative & script for B Corp short film
Lead Copywriter at The Roof Gardens
December 31, 2025 - December 31, 2025Print, app, events and email copy for the Kensington social club
Sustainability Copywriter at Potato Head, Bali
December 31, 2025 - December 31, 2025Writing the five-star beach club hotel’s first ever sustainability report – a 130+ page book of detailed initiatives, research, findings and projections – while refining tone of voice (TOV)
Lead Copywriter at Life Time – Socio Design (agency)
December 31, 2022 - December 31, 2022Rebrand LT’s website; defining brand principles & strategy; creating a clear, flexible TOV for LT’s services, locations & audiences
Content Director at Ask Us For Ideas
December 31, 2022 - December 31, 2022Producing & promoting insights, stories, podcasts & case studies of the projects; leading research & content strategy to attract & engage new clients; planning social calendar
Lead Copywriter at Mother Design
December 31, 2022 - December 31, 2022Naming a new service (undisclosed) to pilot the US; Wax London; Amazon; Prime Video (clients)
Lead Copywriter at Wax London
December 31, 2022 - December 31, 2022Evolving the brand TOV; writing brand book, look book & newsletter copy, journal entries, social content, paid ads & product descriptions; presenting long-term content strategies to increase brand loyalty
Creative Strategist, Lead Copywriter at Undercover Living
December 31, 2022 - December 31, 2022Writing newsletter & blog posts, social content & website copy; presenting founder with a content plan & social media strategy to improve Instagram engagement & brand loyalty
Education
Bachelor of Arts in Advertising at University of the Arts London
January 11, 2030 - November 28, 2025Bachelor of Arts in Advertising at University of the Arts London
January 11, 2030 - November 28, 2025Qualifications
4Talent Award
January 11, 2030 - November 28, 2025Channel 4 & The Observer Award
January 11, 2030 - November 28, 2025Print Futures Award
January 11, 2030 - November 28, 20254Talent Award (Channel 4 & The Observer)
January 11, 2030 - November 28, 2025Print Future Award
January 11, 2030 - November 28, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet, Travel & Hospitality, Other
Experience Level
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