Cedric Choo

Led a team and executed effective strategies for The Travel Intern's Instagram account of 40K+ followers resulting in several viral content pieces (240k+ views) by analysing content performance. Analysed and reported effectiveness of campaigns and strategies leading to improvement of subsequent campaigns. Created SOPs and refined workflow for maximum efficiency which led to consistent output of 4 quality content per week.

Worked with a team to develop creative concepts, proposals and produce videos that met 100% of the client's objectives on time and on budget. Conceptualised, produced, shot and edited captivating content with the video achieving more than 99k views, 900 likes, and 50 comments on Facebook. Trained 10+ interns to produce high-quality videos through a new training programme that streamlined training. Client portfolio included Singapore Tourism Board, Klook, Singapore Institute of Technology, People’s Association, Citibank, GrabPay, LG, and DJI.

Led a team to develop creative concepts, proposals, and produce videos meeting 100% of client objectives on time and on budget. Conceptualized, produced, shot and edited captivating content achieving over 99,000 views, 900 likes, and 50 comments on Facebook. Trained more than 10 interns via a new training programme to produce high-quality videos through streamlined training. Managed content and strategies leading to several viral posts with 240k+ views on Instagram. Created SOPs and refined workflows to maximize efficiency, consistently delivering 4 quality content pieces per week. Worked with prominent clients including Singapore Tourism Board, Klook, Singapore Institute of Technology, People's Association, Citibank, GrabPay, LG, DJI.