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I am a senior brand planner and executive creative strategist with 10+ years of experience building brands from the ground up for global clients. I specialize in translating strategic positioning into high-impact visual systems and scalable brand architectures that power growth. I fuse traditional brand frameworks with cutting-edge AIGC workflows to shorten concept-to-market timelines, lead fast, cross-functional teams, and turn audiences into passionate brand advocates. As a founder-operator, I craft cohesive experiences across physical products, digital narratives, and community ecosystems, ensuring aesthetics and speed go hand in hand.…I am a senior brand planner and executive creative strategist with 10+ years of experience building brands from the ground up for global clients. I specialize in translating strategic positioning into high-impact visual systems and scalable brand architectures that power growth. I fuse traditional brand frameworks with cutting-edge AIGC workflows to shorten concept-to-market timelines, lead fast, cross-functional teams, and turn audiences into passionate brand advocates. As a founder-operator, I craft cohesive experiences across physical products, digital narratives, and community ecosystems, ensuring aesthetics and speed go hand in hand.

Ding Ling

Brand Strategist, Brand Designer, Creative Director, +2

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I am a senior brand planner and executive creative strategist with 10+ years of experience building brands from the ground up for global clients. I specialize in translating strategic positioning into high-impact visual systems and scalable brand architectures that power growth. I fuse traditional brand frameworks with cutting-edge AIGC workflows to shorten concept-to-market timelines, lead fast, cross-functional teams, and turn audiences into passionate brand advocates. As a founder-operator, I craft cohesive experiences across physical products, digital narratives, and community ecosystems, ensuring aesthetics and speed go hand in hand.…I am a senior brand planner and executive creative strategist with 10+ years of experience building brands from the ground up for global clients. I specialize in translating strategic positioning into high-impact visual systems and scalable brand architectures that power growth. I fuse traditional brand frameworks with cutting-edge AIGC workflows to shorten concept-to-market timelines, lead fast, cross-functional teams, and turn audiences into passionate brand advocates. As a founder-operator, I craft cohesive experiences across physical products, digital narratives, and community ecosystems, ensuring aesthetics and speed go hand in hand.

Available to hire

I am a senior brand planner and executive creative strategist with 10+ years of experience building brands from the ground up for global clients. I specialize in translating strategic positioning into high-impact visual systems and scalable brand architectures that power growth.

I fuse traditional brand frameworks with cutting-edge AIGC workflows to shorten concept-to-market timelines, lead fast, cross-functional teams, and turn audiences into passionate brand advocates. As a founder-operator, I craft cohesive experiences across physical products, digital narratives, and community ecosystems, ensuring aesthetics and speed go hand in hand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Creative Director at Cold Water & Planet

January 1, 2022 - Present

Dual-brand incubation for Cold Water (digital/wellness/apparel) and Planet (physical space/coffee/aesthetic lab); defined a cohesive visual identity system bridging physical products and digital narratives; created the original 3D IP 'Cuby'; established a seamless O2O brand experience that converts customers into brand evangelists.

PR & Communications Director at HRBN PR

January 1, 2012 - December 1, 2021

Global brand stewardship for blue-chip brands across technology, luxury, and FMCG; led 360° branding and integrated communications from market positioning to high-profile creative execution; strategic narrative architect securing prime media opportunities; integrated Paid, Owned, and Earned media into a growth engine.