Celine Leo

Executed integrated marketing campaigns for regional events, managing digital, content, and media components to drive audience acquisition. Managed over 20 partnerships with professional associations and media to expand campaign reach and credibility, achieving targeted registration KPIs. Applied data analytics tools and campaign tracking dashboards to assess performance and optimise marketing strategies.

Managed multi-channel campaigns for closed-door biopharma events, surpassed revenue growth by over 50%. Secured 10+ delegate registrations through a partnership with a reputable association partner for overseas biopharma events, bolstering brand visibility and engagement among the local expert community. Initiated audience segmentation tactics for key client webinars, created automation workflows to sustain nurture click rates, and crafted a personalised email that achieved high post-conference engagement. Led web refreshes for event communications and coordinated partnership outreach to support APAC and Europe projects.

Authored 10+ public-facing articles on employment, wellness, and workforce trends, increasing engagement by 30% and supporting institutional positioning. Wrote press releases, media responses, and internal communications materials for regional distribution. Conducted media monitoring and sentiment analysis to inform planning and messaging. Supported administrative coordination for media outreach and reporting. Produced TikTok videos reaching over 20,000 viewers.