Available to hire
I’m a digital marketing specialist with hands-on experience running paid media campaigns across Google, Meta, TikTok, IG, and programmatic platforms. I’ve worked in agency environments managing multiple clients, budgets, and campaigns, always focused on performance and results.
I enjoy helping businesses grow through smart strategy, continuous optimisation, and clear insights that actually drive decisions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Digital Manager at Impetus Media
September 1, 2023 - July 31, 2024Led and implemented digital media plans across various clients and industries including insurance, retail, and furniture. Managed trafficking across direct displays and social channels, collaborated with performance teams on deliverables and campaign planning, managed client relationships and reporting. Key brands handled include OZ Design, Saniflo, Pilot Pens, Sika, and Doctor Health Found.
Digital Account Executive at Zenith – Publicis Groupe
September 1, 2020 - May 31, 2022Led and executed digital media plans across APAC markets, managed trafficking on display and social platforms, coordinated with performance teams, and maintained client communications and reporting. Supervised coordinators and fostered relations with resources, doubleclick, publisher teams and creative agencies. Handled clients such as H&M, Luxottica, Apple Recruitment, and GHD.
Activation Executive - Contractor at PHD
August 1, 2020 - September 30, 2020Supported and implemented digital marketing strategies across multiple channels for clients, with a key focus on Virgin Australia.
Senior Digital Executive at Reprise
March 1, 2019 - August 31, 2019Provided strategic insights and support in digital marketing execution, managed paid search campaigns end-to-end including implementation and reporting, optimized performance and budgets, contributed to e-commerce strategy for key clients like Johnson & Johnson and nbn™, and trained team members on performance improvement techniques. Maintained strong client relationships and advised on maximizing investment performance.
Performance Executive at Atomic212
November 1, 2017 - March 31, 2019Managed large-scale paid search and social campaigns aligned with client objectives across platforms such as Google Ads, YouTube, Facebook, and Instagram. Developed strategies using analytics data, monitored campaign performance and budgets, built client relations, and coordinated internal agency interactions. Planned and executed social, native, and search campaigns for clients including NSW Government, Lendlease, DNSW, and Sydney Opera House.
SEM Intern Assistant at Resolution media (Omnicom Media Group)
August 1, 2017 - October 31, 2017Supported SEM executives and managers in PPC campaign execution and reporting. Delivered search strategies aligned to client goals, maintained agency internal relations, and assisted in client meetings and competitive analysis. Created AdWords campaigns for high-profile clients such as Ferrero, Audi, Volkswagen, and GSK.
Senior Marketing Manager at International Footwear Corporation
November 1, 2006 - July 31, 2009Progressed from Marketing Assistant to Senior Marketing Executive, managing brand and marketing activities for major sports and fashion brands across Latin America and Colombia. Developed and implemented marketing and retail strategies, led ATL and BTL media planning, managed events such as store openings and product launches, oversaw marketing budgets, and collaborated closely with sales teams. Key achievements include driving 45% growth for Levi's and launching Merrell stores successfully.
Digital Account Executive at Zenith Media | Publicis Groupe
August 1, 2020 - December 31, 2022Managed paid media campaigns across Google Ads and Meta; optimized campaigns across programmatic platforms; drove growth and ROI.
Activation Executive - Contractor at OMD Group
August 1, 2020 - September 30, 2020Led activation initiatives; supported end-to-end campaign execution and client coordination.
Senior Digital Executive at Reprise | IPG Media Brands
January 1, 2019 - July 31, 2020Senior digital executive delivering SEM and paid media management across multiple clients.
Performance Executive at Atomic 212
January 1, 2017 - December 31, 2019Performance marketing lead; managed budgets ranging from $100K to $1M across retail, e-commerce, and government sectors; multi-channel optimization.
Education
Master in Business Administration (MBA) at Queensland University of Technology (QUT)
January 1, 2014 - December 31, 2014Diploma in Business at Australian Pacific College
January 1, 2010 - December 31, 2010General and Business English at University Of Wollongong
January 1, 2009 - December 31, 2010Graduate Diploma in Human Communication at Postgrad Politecnico Grancolombiano
January 1, 2005 - December 31, 2005Bachelor at Politécnico Grancolombiano University
January 1, 2006 - December 31, 2006Bachelor Degree at Universidad Grancolombiana
January 1, 2006 - January 1, 2010MBA (Marketing) at Australian Pacific College
January 1, 2010 - January 1, 2014Diploma in Marketing & Advertising at Profile Education
January 11, 2030 - March 24, 2026Qualifications
Diploma in Marketing & Advertising
January 11, 2030 - March 24, 2026Bachelor Degree
January 1, 2006 - January 1, 2010MBA (Marketing)
January 1, 2010 - January 1, 2014Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Government, Software & Internet, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
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