Available to hire
I’m Cesar, a Marketing & Growth leader focused on the gaming ecosystem. With 8+ years driving commercial strategy, monetization, and community growth for platforms, developers, and esports communities, I build programs that align partners, creators, and audiences around measurable business outcomes.
I excel at cross-functional leadership and turning high-level platform objectives into actionable campaigns, from influencer partnerships to data-driven experiments. I thrive in fast-paced environments and love turning complex challenges into clear, high-impact initiatives that deliver tangible growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Strategy & Growth Consultant (Project Coordination) at Freelance / Remote
March 1, 2024 - PresentCoordinated and executed digital marketing plans for clients in the gaming and technology sectors. Managed advertising budgets and supervised performance campaigns across Meta Ads and Google Ads. Implemented conversion funnels and coordinated A/B testing to optimize lead generation. Developed performance reports and KPIs to drive data-driven decisions.
Marketing & Growth Director at Fusion Esports (USA - Remote)
February 1, 2022 - February 29, 2024Strategic leadership of the marketing and growth strategy for the organization within the region, aligning initiatives with revenue goals and brand positioning. Growth & monetization programs resulting in 40%+ increase in engagement and 200%+ community growth. Managed marketing budgets to maximize ROI.
Game Marketing Specialist at Hello Monster
November 1, 2021 - September 1, 2023Launched Go-To-Market strategies for video game launches; collaborated closely with development teams. Lifecycle marketing including user retention and reactivation campaigns via segmented and automated email marketing, focusing on enhancing player experience and long-term monetization.
COO & Project Manager at EVE Games Studios
November 1, 2020 - February 29, 2024Cross-functional coordination across development, creative marketing, and operations using Agile (SCRUM) methodologies to ensure timely delivery of digital products; process optimization and improved internal communications; increased efficiency in game project execution.
Community & Events Coordinator at Pokemon GO Venezuela
July 1, 2015 - January 31, 2023Ecosystem building: organized and promoted in-person and digital events for a community of 50k+ players, strengthening brand-user relationships; established strategic alliances with local partners to expand reach and quality of community events.
University Professor at Universidad Bolivariana de Venezuela
October 1, 2015 - PresentAcademic planning and group management.
Education
Master's in Esports Management (Business Management) at EBS Business School / IEBS
January 1, 2024 - March 28, 2026Sports Sponsorship Certification at Pontificia Universidad Católica del Perú
January 1, 2021 - December 31, 2021AS in Systems Analysis & Design at UNEFA, Venezuela
January 1, 2009 - December 31, 2015Bachelor of Laws (LL.B.) / Legal Studies at Universidad Boliviana de Venezuela
January 1, 2009 - December 31, 2015Screenwriting Course at CNAC
October 1, 2025 - December 31, 2025Qualifications
Google Fundamentals of Digital Marketing
January 11, 2030 - March 28, 2026LinkedIn Learning: Project Management Foundations
January 11, 2030 - March 28, 2026LinkedIn Learning: SCRUM Methodologies
January 11, 2030 - March 28, 2026Aula Fácil: Marketing Plan Development
January 11, 2030 - March 28, 2026Google: Introduction to Large Language Models (AI)
January 11, 2030 - March 28, 2026Industry Experience
Gaming, Software & Internet, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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