I'm Cavell Evenson, a data-driven CRO Lead and Strategist with over 12 years of experience in web development and conversion optimization. I partner with digital agencies and e-commerce brands to build end-to-end optimization programs that drive measurable revenue growth. By bridging the gap between technical implementation and user psychology, I deliver high-impact experiments that go beyond vanity metrics. Certified by the CXL Institute, I have a proven track record of unlocking six-figure revenue uplifts through rigorous A/B testing and friction reduction.…

Cavell Evenson

I'm Cavell Evenson, a data-driven CRO Lead and Strategist with over 12 years of experience in web development and conversion optimization. I partner with digital agencies and e-commerce brands to build end-to-end optimization programs that drive measurable revenue growth. By bridging the gap between technical implementation and user psychology, I deliver high-impact experiments that go beyond vanity metrics. Certified by the CXL Institute, I have a proven track record of unlocking six-figure revenue uplifts through rigorous A/B testing and friction reduction.…

Available to hire

I’m Cavell Evenson, a data-driven CRO Lead and Strategist with over 12 years of experience in web development and conversion optimization. I partner with digital agencies and e-commerce brands to build end-to-end optimization programs that drive measurable revenue growth.

By bridging the gap between technical implementation and user psychology, I deliver high-impact experiments that go beyond vanity metrics. Certified by the CXL Institute, I have a proven track record of unlocking six-figure revenue uplifts through rigorous A/B testing and friction reduction.

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Skills

Experience Level

GA4
Expert
WooCommerce
Expert
WordPress
Expert
Shopify
Expert
Hotjar
Expert
Microsoft Clarity
Expert

Language

English
Fluent

Work Experience

Founder & Senior CRO Strategist at Revenue Lift CRO (Freelance Consultancy)
January 1, 2020 - Present
Lead end-to-end optimization lifecycle for diverse clients: heuristic audits, heatmap analysis, hypothesis generation, test design (Figma), and reporting. Built revenue models to show financial impact beyond clicks, projecting annualized revenue increases and ROI. Leveraged 12+ years of web development experience to deploy complex tests with pixel-perfect execution without relying on client dev teams.
CRO Lead (Contract) at Upify.ai
January 1, 2020 - Present
Own the testing roadmap and strategy for key accounts, translating business goals into actionable hypotheses. Managed optimization programs for 5+ years, focusing on long-term retention of high-ticket clients. Standardized experimentation processes using Google Optimize and Convert, ensuring 100% statistical validity and minimizing false positives. Used GA4, Hotjar and Clarity to uncover hidden user behaviors that informed test hypotheses and drove conversion uplifts.
CRO Specialist (Contract) at Keetrax
January 1, 2022 - January 1, 2025
Focused on diagnostic and analytical aspects of optimization for e-commerce clients. Conducted deep-dive CRO audits and heuristic analyses to identify friction points. Led user research initiatives and competitor analysis to inform optimization hypotheses. Synthesized findings into actionable recommendations for stakeholders.

Education

Certified Conversion Optimizer at CXL Institute
January 11, 2030 - January 25, 2026

Qualifications

Certified Conversion Optimizer
January 11, 2030 - January 25, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other